DACH Marketing Manager, Evaneos
€45-50k
2-5 days a week in office
Online platform connecting travelers to local agencies
Open for applications
Online platform connecting travelers to local agencies
101-200 employees
Open for applications
€45-50k
2-5 days a week in office
101-200 employees
Company mission
From day one, Evaneos exists to create meaningful connections through travel and bring long-term benefits to local communities
Role
Who you are
- 5+ years’ experience in digital/growth marketing, ideally in an e-commerce, scale-up, or travel environment
- A proven track record managing multiple acquisition channels (SEO, SEA, CRM, etc)
- Written and spoken German (C2 level or equivalent) to review and challenge content, adapt copy, and ensure cultural accuracy across channels
- Fluent English, to collaborate effectively with our internal teams
- A strong analytical mindset with comfort navigating dashboards and attribution models
- A deep understanding of the DACH market: its culture, expectations, and landscape
What the job involves
- We’re looking for a Marketing Manager for the German-speaking markets to help accelerate growth in this high-potential area
- Your mission? Drive qualified acquisition, boost local marketing performance, and tailor our strategies and playbook to the specific needs of German-speaking travelers
- You’ll pilot key digital channels (SEO, SEA, CRM, Social, Affiliates, Influencers), ensuring that global strategies are brought to life through smart and relevant localization. Working closely with our central experts, you’ll turn strategy into measurable local impact
- The International team is on a mission to drive growth across markets by combining deep local insights with central expertise, ensuring that our strategies are both locally relevant and globally consistent
- Led by Sarah, our Head of International, the team gathers two Country Managers and two Marketing Managers, each focusing on a specific region: Northern Europe (Germany, Austria, Switzerland) or Southern Europe (Spain and Italy)
- You’ll report directly to the Northern Europe Country Manager and work closely with the central Marketing and Brand teams daily
- Deliver on your market’s growth ambitions by hitting the target volume of qualified leads
- Drive and maximize the full marketing mix’s performance (SEO, Paid, Affiliates, Display, CRM, Influence, etc.), tailoring actions to our different customer segments (new and repeat travelers)
- Be the voice of German-speaking travelers within Evaneos: gathering, analyzing, and consolidating insights and personas
- Turn insights into impact by ensuring Brand, Product, CRM, and Data teams adopt them and act on them
- Make sure copy, visuals, and tone strike a chord with German-speaking travelers
- Roll out and optimize the local SEO strategy
- Build and scale affiliate partnerships that will deliver qualified leads
- Adapt display and affiliate campaigns for better relevance and performance
- Shape e-merchandising for your markets
- Manage local agencies and partnerships
- Spark creative brand activations tailored to the DACH audience
- Craft and activate local influencer strategies that align with our brand values
- Organize events and offline campaigns in close collaboration with the central Brand and Growth teams, from street marketing to community-driven experiences
- 🎯 A strategic & hands-on role: From defining KPIs with the Country Manager to running campaigns and activations, you’ll combine both big-picture thinking and daily impact
- 📣 Act as the local voice in global decisions: Ensure that DACH insights (customer behavior, cultural fit, local partners) influence how the company shapes its global roadmap
- 🤝 A truly cross-functional environment: Work alongside central Marketing, Product, and Data experts, contributing to joint outcomes rather than isolated marketing goals
- Getting hands-on, testing, learning, and iterating as you go
- Owning growth targets with a genuine drive to make an impact
- Switching between strategy and execution, from shaping campaigns to running them
- Collaborating with diverse teams in a fast-paced, international environment
Application process
- In French and/or English, here’s what to expect:
- HR call with Marion - Initial chat to get to know you, learn about your work experience, and how they connect to the role ⏲️ 45 minutes
- Team Leader Interview with Sarah - Open discussion to dive deeper into your skills and get a clear understanding of the role ⏲️ 1 hour
- Case Study – A practical exercise based on (almost) real scenarios with a report ideally face-to-face, including restitution, and discussion with the team ⏲️ 1.5 hours
- Cultural fit interview – Meet other Evaneossians during an interview focused on culture alignment and collaboration. The perfect occasion to see what it feels like to be part of Evaneos ⏲️ 45 minutes
- Interview with Romain, Chief Growth and Product Officer, and your future N+2 ⏲️ 45 minutes
Our take
Evaneos, founded in 2009, is an online travel platform that directly connects travellers with a carefully curated network of experts across the globe. By partnering with these experienced locals, Evaneos enables travellers to create unique and authentic travel experiences that are tailored to their interests and preferences.
Evaneos boasts an impressive network of over 600 local partners in 160 destinations, making it a go-to platform for travellers seeking a unique travel experience. With a firm commitment to responsible tourism, Evaneos partners exclusively with locals who share its vision of promoting cultural awareness and respect for local communities. This not only ensures that travellers have an unforgettable adventure but also helps to support the economies of the destination they visit in a sustainable and ethical manner.
Evaneos has taken a significant step towards achieving its growth objectives with recent funding rounds. The company is now in a strong position to expand and solidify its presence in key markets across Europe, including France, Spain, Italy, Germany, Switzerland, and the Netherlands. By leveraging the newly acquired capital, Evaneos can continue to provide innovative travel solutions, and offer unparalleled personalised experiences for its customers, cementing its position as a leader in the travel industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Chaussée-d'Antin, Paris, France
Leadership
Eric La Bonnardiere
(Co-Founder)Previously worked as a Consultant at Advancy and Capgemini. Also worked as the Assistant to the Director of Isover at Saint-Gobain.
Yvan Wibaux
(Co-Founder)Previously founded Getvega and Viatao. Now works as a Professor at the University of Central Paris and is an Investor and Advisor for multiple companies.
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