Growth Marketer, Zoom
Paid Media - Bonsai
Work platform for human connection
Open for applications
Work platform for human connection
1001+ employees
Open for applications
1001+ employees
Company mission
To help people connect, collaborate, and get more work done, together.
Role
Who you are
- Bring 3–4 years of experience in growth marketing, digital marketing, or a similar role within SaaS start-up space
- Run paid campaigns across platforms such as Google, LinkedIn, Meta, Reddit, or TikTok
- Build and scale performance marketing channels with a focus on high-impact initiatives
- Communicate clearly and effectively in English, both written and verbal
- Analyse performance metrics and marketing data to guide decisions
- Demonstrate curiosity, initiative, and a willingness to experiment with new tools and approaches
- Work effectively in a small, fast-moving team environment
What the job involves
- Bonsai (now part of Zoom) is hiring a Paid Acquisition Marketing Manager to drive customer growth through high-performing paid media campaigns
- This role sits at the intersection of creativity, analytics, and technical execution
- You'll be owning the end-to-end performance of paid channels while experimenting with new acquisition opportunities and building scalable workflows
- You’ll join a small, fast-moving marketing team with significant ownership, working to optimise campaigns, test new channels, and continuously improve acquisition efficiency
- Owning the strategy and hands-on execution of paid acquisition campaigns across channels such as Meta, LinkedIn, TikTok, and Google
- Managing and allocating paid media budgets across channels based on performance, ROI, and marginal returns
- Leading the creative testing process for paid social, including briefing agencies and developing high-performing ad variations
- Building AI-assisted workflows to rapidly produce, test, and iterate on creative assets and campaign processes
- Driving performance optimisation across campaigns with a focus on CAC, ROAS, LTV, and incremental growth
- Designing and running experimentation frameworks for creative testing, audience segmentation, and attribution
- Analysing campaign data to uncover insights, identify scaling opportunities, and improve acquisition efficiency
- Exploring and testing new paid acquisition channels and growth opportunities
Salary benchmarks
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic acquisitions. Alongside many other large tech companies, it has battled through a difficult economic situation, but it nonetheless remains a profitable company and household name. Plus, its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO & Founder)Previously VP Engineering at Cisco and WebEx.
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