Principal Social Media Manager, Red Canary
$130.5-150k
Eligible for participation in the company's bonus program; Eligible for a grant of stock options, subject to the approval of the company's board of directors
SaaS threat detection and security operations
Open for applications
SaaS threat detection and security operations
201-500 employees
Open for applications
$130.5-150k
Eligible for participation in the company's bonus program; Eligible for a grant of stock options, subject to the approval of the company's board of directors
201-500 employees
Company mission
To make security stronger, safer, and more comprehensive.
Role
Who you are
- 10+ years of experience managing social media for B2B organizations, preferably in cybersecurity or SaaS
- Experience managing the day-to-day operations of social media channels, including social content creation, publishing, community management, and analytics
- Demonstrated success in developing and scaling social strategies that drive brand awareness, engagement, and pipeline growth
- Expert knowledge of LinkedIn, Twitter/X, YouTube, Reddit, and emerging platforms, with an ability to tailor content for each
- Strong writing and storytelling skills, with an understanding of cybersecurity topics and audience segments
- Excellent attention to detail, with an eye for catching typos
- Proficiency with social media management tools (e.g., Sprout Social, Hootsuite, or HubSpot) and analytics platforms
- Ability to turn social measurement into insights, create actionable, data-backed reports, and provide recommendations for optimization
- Experience building and managing employee advocacy programs
- Exceptional project management, organization, and collaboration skills
- Ability to thrive in a fast-paced, results-driven environment
What the job involves
- We are seeking a Principal Social Media Manager who will define and execute a forward-thinking social media strategy that aligns with our overall business goals
- Acting as a thought leader and strategic partner across the organization, you will oversee the development of innovative campaigns, foster platform-first creativity, and ensure social media is a driver of brand awareness, audience engagement, and revenue growth
- This role requires a deep understanding of social platforms, data-driven decision-making, and leadership skills to scale social media efforts globally
- Reporting to the VP of Demand Generation, this role will be the steward of Red Canary’s brand presence across all social platforms, ensuring our tone, voice, and messaging are consistent and impactful—down to every word, em dash, and emoji
- Define and implement the long-term vision and social media strategy that aligns with broader marketing objectives, supports product launches, and drives thought leadership, ensuring consistent brand visibility and engagement
- Create, curate, and publish platform-specific content (text, images, video) tailored to LinkedIn, Twitter/X, YouTube, and emerging platforms, optimizing for search, engagement, and platform behaviors
- Integrate organic and paid social strategies to amplify reach, boost engagement, and accelerate audience growth by leveraging data insights and platform synergies
- Work with an internal creative team to educate them on social media creative nuances and craft content that aligns with users’ stages in the buyer journey, ensuring relevance and engagement while adapting formats to platform-specific needs
- Develop scalable processes, playbooks, and best practices for event promotion, platform-specific strategies, and employee advocacy, integrating social media efforts into broader marketing campaigns
- Foster connections with cybersecurity practitioners, decision-makers, and influencers by identifying and amplifying trending topics and emerging conversations
- Drive traffic to the Red Canary website by increasing the reach of new and legacy content, including blog posts, the annual Threat Detection Report, webinars, and educational guides
- Explore emerging platforms like Reddit, Twitch, and Bluesky to expand reach and engage key audiences in innovative ways
- Build, launch, and scale an employee advocacy program to amplify brand credibility and reach while developing guidelines to empower subject matter experts’ social media presence
- Set goals and analyze performance data to optimize social content strategies, improve reach, engagement, and conversions, and provide actionable insights for future campaigns
- Monitor competitors, platform trends, and audience behaviors to identify opportunities for innovative and impactful campaigns
- Collaborate with internal teams to align messaging, support campaign success, and maximize social media’s impact across all marketing initiatives
Application process
- Application deadline is January 16, 2025
Our take
Red Canary is a leading provider of managed detection and response (MDR) services, dedicated to protecting organizations from threats across cloud workloads, identities, SaaS applications, networks and endpoints. The company offers advanced threat intelligence and 24/7 monitoring to help security teams reduce risks and respond effectively.
Recently the company introduced new features and updates to further enhance its services. The company expanded support to Amazon Web Services, Microsoft Azure, and Google Cloud Platform, and partnered with clients to modernize Security Operations Centers using Microsoft Sentinel, demonstrating Red Canary's commitment to improving security operations and maximizing existing security investments.
Red Canary's success is evident from its impressive client base and industry recognition. Protecting over 2.5M endpoints with a 99% threat accuracy and maintaining a customer satisfaction rating of around 99%. The company now plans to expand its impact to reach over 150,000 professionals through educational initiatives.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$81m
SERIES C
Apr 2019
$34m
EARLY VC
Total funding: $129.9m
Company benefits
- Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period
- All new hires are eligible for benefits as of their first day
- Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays
- Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses
- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US
- Full base pay to bond/care for your new child
Company values
- We are relentless
- We always deliver quality
- We are kind and authentic
- We do what’s right for our customers
Company HQ
Union Station, Denver, CO
Articles
Leadership
Brian Beyer
(CEO)Having studied at Purdue University, they worked as a Software Development Lead at Northrop Grumman and Solidyn for almost 4 years. They left Kyrus Technology in January 2014 to co-found Red Canary.
Chris Rothe
(CTO)They started their career as an IT Specialist, before spending over 3 years at Lockheed Martin as a Software Engineer and VP of Technology at Soidyn Solutions. Following 9 months at Kyrus, they co-founded Red Canary in January 2014.
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