Content Strategist, Metalab
Contract
Product & interface design studio
Open for applications
Product & interface design studio
201-500 employees
Open for applications
201-500 employees
Company mission
To help everyone from tiny early-stage startups to Fortune 500 companies build products that are simple, beautiful, and easy to use.
Role
Who you are
- 5+ years of experience in content strategy, content design, or UX writing—ideally in an agency, consultancy, or multi-client environment
- A portfolio that demonstrates strength in designing product content (not just marketing copy), with examples of interface work, systems, and standards
- Strong craft in writing and editing with a focus on clarity, brevity, and usability
- Experience designing and operationalizing content systems—voice, tone, nomenclature, and frameworks that scale
- Skilled in running workshops, facilitating conversations, and confidently “running the room” with clients and stakeholders
- A strategic thinker comfortable with ambiguity, able to bring clarity in first-to-market or complex product spaces
- Collaborative by default—you thrive in cross-functional teams and enjoy working closely with design, research, and engineering
- Bonus: Experience with naming systems, taxonomies, or design systems
What the job involves
- In collaboration with designers, researchers, engineers, and our clients, you’ll shape the language and structures that make digital products usable, intuitive, and distinct
- Whether you’re naming a first-to-market feature, defining a product’s voice, block framing or testing flows with real users, you’ll ensure content is never an afterthought but a core part of the design process
- As part of an agency, you’ll work across industries and product types—helping our clients not just ship great products, but also clarify how those products speak, feel, and connect with their users
- Design, write, and refine product content: interface copy, onboarding flows, navigational labels, notifications, and education content
- Prototype with words—testing content in real flows and collaborating with designers and researchers to refine the experience
- Lead workshops and kickoff activities with clients to align on user needs, brand voice, and content principles
- Define and maintain content standards (voice, tone, terminology, taxonomy) to ensure consistency across client products
- Shape narrative frameworks and content systems that scale across features, platforms, and product ecosystems
- Present and explain your work clearly to both clients and teammates, building trust and alignment along the way
- Collaborate with engineers and producers to ensure content is implemented as intended and flexible for iteration
- Occasionally contribute to MetaLab’s own storytelling through editorial writing for our site and channels
Our take
MetaLab, founded in 2006, has established itself as one of the most respected design studios in the industry. Since its inception, the company has designed products for some of the biggest names in tech and entertainment, including Apple, Google, Disney, Uber, TED, Tinder, Slack, and Headspace.
The company's story is especially remarkable considering its founder, Andrew Wilkinson, was just 20 years old when he launched MetaLab.Since then, Wilkinson has gone on to achieve significant success with Flow, a task management SaaS company and Tiny Capital, a tech-focused holding group.
MetaLab's continued success is a testament to its ability to adapt to a constantly evolving design landscape. Recent projects, including work for sports media startup The Athletic and meditation app Waking Up, showcase Metalab's ongoing growth in the design industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company benefits
- Remote & IRL: We've been doing remote work since '06 and wouldn't have it any other way — and make space for quality time in-person to stay connected
- 4.5 day weeks We take half-day Fridays because there's life outside of work
- Unlimited time off: Unlimited PTO (really). We want everyone to be healthy and get time to give back
- Zero timesheets: We are focused on the results and quality of our work — not on counting hours
- Learning & Growth: Custom opportunities to invest in your career growth
- Flex hours & locations: For a schedule that's one-size-fits-you
- Equity program: Make an impact on the world's leading products and sometimes have a stake in them, too
- Health & wellness coverage: Both mental and physical benefits so you can be your best on and off the screen
- Parental leave: We give 16 weeks of paid and protected leave for primary caregivers
Company HQ
Downtown, Victoria, BC
Leadership
Luke Des Cotes
(CEO)Initially joined Metalab in 2015 as a Client Partner, since then, they have worked in a number of roles, becoming CEO in 2023. Previously they worked as an Account Executive at TBA Digital and as a Busines Development Manager at Red Label Communications.
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