Director of Brand & Content Marketing, Prodigy
Game based learning platform for kids
Be an early applicant
Game based learning platform for kids
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help every student in the world love learning.
Role
Who you are
- Proven experience in brand strategy, content marketing, and campaign management, ideally within education, tech, or a mission-driven organization
- Strong leadership and collaboration skills, with the ability to secure stakeholder alignment and manage cross-functional teams
- Expertise in managing internal creative resources to deliver impactful campaigns
- Deep understanding of content marketing best practices for channels such as website, social media, and demand generation
- Exceptional storytelling skills with a keen eye for design and brand consistency
- Strong organizational and project management skills, with the ability to juggle competing priorities
What the job involves
- As the Director of Brand and Marketing Content you will drive the creative and strategic direction of Prodigy’s brand across all channels, ensuring cohesive and compelling campaigns that resonate with our audiences
- You’ll collaborate with internal teams to develop and execute brand consistency, develop innovative content strategies, and oversee the production of high-quality written and visual content
- Your work will amplify Prodigy’s mission and deepen engagement with teachers, parents, and players
- Develop and execute a brand strategy that aligns with Prodigy’s business goals, driving engagement with teachers, parents and students
- Develop brand positioning for each key audience and unify the brand positioning and messaging across all touchpoints
- Manage the evolution of the brand as new products and strategy launch
- Secure alignment with internal stakeholders to ensure brand strategies and positioning deliver on team objectives
- Lead the implementation of brand and content direction across all channels to deliver breakthrough, relevant, and motivating campaigns
- Own the marketing campaign calendar across channels, ensuring cohesive planning, timely publication, and alignment with Prodigy’s broader marketing goals
- Create high-quality content as needed across multiple formats (e.g., website, paid media, email, organic social, product)
- Collaborate with User Acquisition, Customer Marketing, Product Marketing, UX and Product teams to ensure content supports objectives and resonates with target audiences
- Own the quarterly master briefs and partner with marketing teams to co-develop campaign briefs, translating marketing objectives into creative direction
- Work with stakeholders to break down complex narratives into simple, compelling ideas
- Design content tests and optimize content to meet performance goals
- Track and report on content performance, using data and analytics to refine strategies and maximize impact
- Oversee the team responsible for the production of a high volume of content, managing workflows, capacity, and resources to ensure timely, high-quality delivery of content that meet brand standards and business objectives
- Manage Prodigy’s organic social team, creating engaging, relevant content that drives awareness and community
- Define workflows, provide feedback, and mentor team members to continually improve the quality and impact of content
- Stay updated on content marketing trends, identifying opportunities for innovation and improvement
- Support PR initiatives by collaborating on press releases, press kits and coordinating with PR partners
- Assist with budget management, ensuring cost-effective production and distribution
Our take
Since starting as an undergraduate project in 2011 by founders Alexander Peters and Rohan Mahinker, Prodigy’s e-learning game has built up a millions strong network of users, who can also make use of one-to-one tutoring via the platform.
Since launching, it’s been exclusively focused on Mathematics learning, offering a sandbox game that allows students to build and explore their own online world while learning curriculum-aligned skills. However in 2022, Prodigy moved into English Learning Arts (ELA) through its new game, which executes a similar approach to its Math counterpart.
Prodigy has always been completely free of charge for students and schools. It makes its money by selling ‘freemium’ memberships to parents and guardians, who can opt into packages in return for progress reports, as well as bonus game elements and merchandise.
This soft-sell approach hasn’t deterred investors, however, with the company raising one of the largest EdTech Series B rounds ever. This funding fuelled the ELA game rollout, as well as expansion into the UK, India, and Australia. In 2023, Prodigy led thought leadership panels on gaming in education at SXSW EDU and has achieved a staggering 55 million players for its Maths game. It was named Adaptive Learning Solution Provider of the Year at the EdTech Breakthrough Awards 2024, further indicating its position as a leader in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2021
$110.5m
SERIES B
Aug 2014
$1m
SEED
Total funding: $111.5m
Company benefits
- Health and wellness - Team members are covered with prescription drug, health and dental benefits from day one along with a monthly wellness fund. They also can take advantage of regular mental and physical wellness initiatives.
- Flexible work arrangements - In addition to flex hours, our hybrid work arrangement lets employees choose where they work based on what’s best for them.
- Time to unwind - Unlimited sick days, three personal days and four extra Prodigy long weekends throughout the year help our team prioritize R&R when needed. Parents receive four weeks of paid parental leave to focus on what’s most important.
- Competitive compensation - Team members enjoy competitive pay with stock options, a learning fund, enrolment in an RRSP matching program (coming soon), a work-from-home budget and bonus for eligible team members.
Company values
- We are user obsessed - We love the students, parents and educators who use Prodigy, and everything we do helps us make their experience amazing. We’re driven to create innovative products and transform education for the better.
- We embrace radical candor - We embrace a culture of frequent feedback and open communication that’s kind and clear. Team members challenge respectfully, bring new ideas to the table and practice openness and transparency whenever possible.
- We promote a growth mindset - We promote continuous learning and employee development to make sure everyone at Prodigy has the chance to develop their skills. We’re always looking for creative solutions and finding new ways to grow.
- We need extreme ownership - An unfettered, unfaltering passion and drive for what we can do in the realm of education.
Company HQ
Yonge-Bay Corridor, Toronto, ON
Articles
Leadership
Alexander Peters
(Co-CEO & Co-Founder)Co-founded Prodigy in 2011 after graduating with distinction from the University of Waterloo - Bachelor of Applied Sciences, Honors Mechatronics Engineering, Management Sciences Option, Engineering.
Rohan Mahinker
(Co-CEO & Co-Founder)Former President & CEO of Synergia Investment Group, former Trading Associate at TD Securities and Heads Capital.
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