Social Media Manager, Studs
$100-125k
+ Stock Options + Equity Incentive Plan
3 days a week in office
A fresh take on ear piercing and earrings
Be an early applicant
A fresh take on ear piercing and earrings
201-500 employees
Be an early applicant
$100-125k
+ Stock Options + Equity Incentive Plan
3 days a week in office
201-500 employees
Company mission
To become the most trusted national authority in Earscaping®.
Role
Who you are
- 4–6+ years running organic social for a consumer brand or agency, with proof of work on Instagram and TikTok
- Based in the NYC area, with availability for 3 days/week in corporate HQ plus 1–2 days/week in NYC studios
- Deep fluency in TikTok and Instagram with hands-on experience editing and producing native content
- Passion for earrings, piercings, and brand-forward creative expression
- Highly self-directed, organized, and detail-oriented; thrives in a fast-paced, high-output environment
- Clear communicator and natural collaborator; able to align across teams while owning execution
- “No task too small” mindset paired with strong creative instincts and editorial judgment
What the job involves
- The Manager, Social Content & Community is a critical creative and strategic leader responsible for how Studs shows up on social media, drives cultural relevance, and nurtures a growing community of fans and creators
- This role owns our organic content strategy, execution, and engagement across platforms, with a special focus on Instagram and TikTok
- As both a maker and a manager, this person will elevate our brand voice, expand reach, and help Studs remain a category-defining brand in Gen Z and millennial culture
- This is a high-output, high-collaboration role that partners closely with Integrated Marketing, Creative, CX, Merchandising, and Retail teams to activate campaigns, amplify piercing content, and drive customer engagement in-platform and IRL
- Success is measured by content output, engagement, and the ability to translate cultural moments and studio activity into work that earns attention
- Platform & Content Strategy
- Own the day-to-day strategy, execution and calendar planning for all organic social platforms (primarily Instagram and TikTok), aligned to business goals and brand priorities
- Plan and produce high-performing native content across platforms, with a strong POV on trends, tone, and platform-specific creative best practices
- Partners with Marketing, Merchandising and Retail Ops on launches, campaigns, and brand moments
- In-Studio and Real-Time Capture
- Concept, shoot, edit, and publish original video content (e.g., piercing transformations, product styling, educational or trend content) directly in-platform
- Spends regular time in NYC studios capturing content alongside studio teams, building relationships that make on-the-ground filming sustainable
- Builds repeatable systems for sourcing, capturing, and editing studio content across the Studs fleet at volume without sacrificing quality
- Aligns content output to the brand’s core formats: piercing transformations, “come with me” moments, education on healing, safety, and styling, and campaign or cultural tie-ins
- Write all social copy and ensure brand voice consistency across posts, captions, and community engagement
- Community and Creator Strategy
- Manage day-to-day engagement across platforms including responding to comments and engaging with tagged content and community posts in a timely manner
- Curate and manage a small community of content creators—brief, contract, and pay creators for monthly content programs
- Performance and Iteration
- Track performance across all channels, reporting weekly and monthly against KPIs
- Identify insights, trends, and audience behavior changes that inform creative and programming direction
- Adapt content approach quickly when platform format dynamics shift
- Bring a clear POV on what makes organic content perform and uses it to challenge and continuously refine our approach
Our take
Conscious consumption and the influence of social media advertising have ushered in a new era of Direct-to-Consumer (D2C) brands targeting mindful millennials and Gen-Z customers. Among these brands, Studs has seized the opportunity, focusing on the ear-piercing market.
Studs does not merely provide ear-piercing services; it is crafting an entire experience for its customers. The company's leadership firmly believes that customers are increasingly using earrings to celebrate self-expression and mark significant milestones in their lives. Studs aims to build a brand that resonates with these precious moments, offering a unique approach to jewelry.
To achieve its vision, the company has embarked on a national expansion of its physical retail locations, now sporting 26 locations across the US with plans for more.. And with famous customers like Emma Chamberlain, Dixie D'Amelio and Rosalía, the company is truly on its way to cementing its place as a leader in the world of piercing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
96% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2021
$20m
SERIES B
Nov 2019
$3m
SEED
Total funding: $23m
Company benefits
- Health & Wellness: A comprehensive benefits package that includes premium medical, dental, and vision coverage; 401k; life insurance; and lifestyle reimbursement.
- Paid Family Leave: Three months of paid family leave for all full-time corporate and retail employees (biological, adoptive, and foster parents are all eligible)
- Flexible Schedule: Ample paid time off plus a paid sabbatical after your first four years
- Transparency: Employees are given the information and context they need to succeed via feedback forums like Town Halls, AMAs, and weekly one-on-one’s
- Growth & Development: Trainings, performance reviews, and ongoing coaching to help you continuously grow professionally
- Studs Discounts: Discounts on piercings and products (we’ve got your friends and family covered too!)
Company HQ
Bowery, New York, NY
Leadership
Anna Harman
(Co-Founder & CEO)Prior to Studs, they were acting Chief Customer Officer at Jetblack. Also worked as Head of Operations at Fitz, a wardrobe tech company, and was COO of Research Analytics at Bridgewater Associates.
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