Product Marketing Manager, Panopto

• Domain Fluency: You possess a clear understanding of enterprise learning ecosystems, business workflows, and buyer motivations within corporate environments
• Strategic Positioning Mastery: You possess a demonstrated ability to turn technical product updates or complex features into clear, benefit-driven value statements
• Commercial Metrics Orientation: You naturally connect your daily output back to downstream business health—tracking performance via pipeline influence, win rates, and content utilization
• Cross-Functional Orchestration: You have a history of working successfully with cross-functional partners like Product, Sales, and Customer Success to mobilize unified go-to-market motions
• We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes
• We hope you're feeling excited about the job description you’re reading. Even if you don't feel that you meet every single requirement, we still encourage you to apply

Desirable

• As the Product Marketing Manager for the Corporate segment, you will serve as our primary domain expert on how enterprise organizations train, enable, and scale knowledge across their global workforce
• You've spent time in the enterprise software world — maybe selling into regulated industries, maybe building GTM for a platform that operates where mistakes have real consequences. You understand what Operations, Safety, and Compliance leaders are actually accountable for
• This is a category depth role. Your job isn't to own enterprise learning for the entire company — it's to become the most knowledgeable person in the building on how corporate buyers think, buy, and measure success, and feed that expertise across the organization. This is a highly cross-functional, high-impact role where you will balance strategic positioning with hands-on content building to drive customer adoption, build a robust pipeline, and accelerate business growth
• Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyer
• Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects
• Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticals
• Fuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenue
• Equip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternatives
• Champion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunities
• Within 6 Months — Integration and Audit
• Complete a comprehensive audit of Panopto’s existing corporate messaging assets, identifying core gaps in current materials compared to actual customer pain points
• Establish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocity
• Absorb deep domain knowledge of our platform’s capabilities, ecosystem integrations, and AI functionality
• Within 1 Year — First Measurable Impact on Corporate ARR
• Deliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies implemented across all active corporate campaigns
• Direct corporate-focused product launches, hitting or exceeding set pipeline goals for new feature adoption
• Measure and report a quantifiable lift in mid-funnel sales conversion rates resulting from rewritten sales enablement collateral
• Your Legacy — Full Ownership of Corporate Storytelling
• Build the blueprint for how Panopto enters, commands, and scales inside the broader enterprise learning technology ecosystem
• Establish an authoritative, trusted brand voice that shifts Panopto from a software utility to an indispensable operational layer for enterprise knowledge infrastructure
• What Success Looks Like:
• 30 Days: Build an accurate operational understanding of current corporate buyers, ongoing campaigns, and active use cases while forming initial working relationships with core stakeholders
• 60 Days: Deliver refined corporate messaging structures, optimize active enablement resources, and actively influence current demand-generation campaigns
• 90 Days: Take complete strategic ownership of the corporate GTM blueprint for an assigned key segment, rolling out initiatives designed to measurably improve sales effectiveness
• Values in Action:
• Customer First, Always: You proactively surface friction points in the customer experience before they are escalated—and propose solutions, not just reports
• Thrive Together: You share work-in-progress for early feedback, knowing that challenge improves the outcome. You separate critiques of ideas from critiques of people
• Elevate the Craft: You hold the bar high on your own work and invest in developing those around you. You treat every project as an opportunity to learn something new
• Act with Ownership: You define success by outcomes, not activity. You flag problems early and bring a proposed path forward, not just the problem
• Clarity Over Complexity: You default to the simpler solution. Your written communication—internal or external—is direct, specific, and free of filler

• Application Review -> Recruiter Call -> Video Interview & Assessment -> Hiring Manager Call -> Interview Loop -> Debrief -> Offer