Growth Marketer, Samba TV
Pipeline Development
$90-100k
Data & measurement for smarts TVs
Open for applications
Data & measurement for smarts TVs
201-500 employees
Open for applications
$90-100k
201-500 employees
Company mission
To create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Role
Who you are
- Have 2–5 years of experience in B2B demand gen, marketing campaigns, BDR/SDR, or conversational marketing — you understand the full funnel and can operate across it
- Are fluent in HubSpot and Salesforce, comfortable in tools like Gong Engage, 6sense, Drift/Qualified, and modern martech — and can learn new platforms fast
- Have hands-on experience designing campaigns with automation logic: triggers, branching, enrollment criteria, suppression lists — you think in workflows, not just copy
- Write sharp, on-brand 1:1 communications — emails, chat scripts, call talk tracks — that sound human, land with the right persona, and drive action
- Understand ABM principles and can execute account-based plays that coordinate across channels and align with sales priorities
- Have demonstrated experience interpreting marketing and sales data to steer outreach strategy, optimize campaigns, and report results to stakeholders
- Are AI-native. You use Claude, Cowork, or comparable AI tools daily across your workflows — outreach drafting, lead research, campaign design, reporting, personalization. This is a requirement, not a nice-to-have
- Can navigate complex B2B sales cycles, technical products, and large organizations — driving work forward with imperfect information
- Are a cross-functional operator who builds strong working relationships with sales, marketing ops, design, and product teams
- Have a high bar for quality but know how to balance polish with velocity to hit your numbers
- Are energized by experimentation — you don't rely on one winning email, you build diversified playbooks and test iteratively
What the job involves
- We're looking for a Conversational Marketing Specialist to join our Growth Marketing team and own the 1:1 channels that turn high-intent accounts into qualified pipeline
- This role sits at the intersection of marketing and sales development and is built for someone hungry to build the future of this discipline with AI
- You'll design, launch, and optimize conversational campaigns across web chat, email, and SMS while partnering directly with sellers to move deals forward and ensure their book of business is covered in your campaigns
- You're equal parts campaign builder, copywriter, and automation architect — and you're already using AI to build automations and interesting marketing campaigns
- Design and manage multi-channel conversational campaigns — web chat (live + automated flows), 1:1 email, SMS, and targeted phone outreach — that generate and accelerate pipeline from qualified lead through qualified opportunity
- Own the web chat channel end to end: build automated chat flows for the broader audience and manage a live chat experience visible only to high-value B2B visitors, routing conversations to sellers at the right moment
- Send targeted 1:1 emails and outreach on behalf of sellers from Gong Engage, following up with leads and proactively mining the database for accounts to nurture, re-engage, and push to conversation
- Partner with marketing ops to turn your best-performing campaigns into scalable automations — you design the workflow, write the copy, define the triggers and branching logic, and hand off a campaign-ready spec
- Build and refine persona-specific messaging across Samba TV's key buyer segments — you'll learn multiple personas deeply and adapt tone, positioning, and value props for each
- Manage and optimize HubSpot and Salesforce workflows for lead tracking, nurture sequencing, and performance measurement — maintaining clean data and tight process as you scale
- Comb the funnel for gaps: identify where leads stall, what data we are missing, or where messaging falls flat, where a new channel or tool could unlock conversion — then you'll build the fix
- Track your numbers obsessively. Own MQL → SQL → opportunity → pipeline → revenue metrics and report on campaign performance weekly, iterating based on what the performance data tells you to do
- Use AI tools — including Claude/Cowork, AI agents, and generative AI — as core infrastructure in your daily workflows: drafting outreach, personalizing at scale, building automations, researching accounts, analyzing campaign results
- SUCCESS IN THIS ROLE LOOKS LIKE
- Strong MQL → SQL → opportunity conversion rates driven by your conversational campaigns
- Measurable pipeline contribution tied directly to your channels — web chat, 1:1 email, SMS, and seller-assisted outreach
- A library of automated campaign workflows handed off to ops and running with quality at scale
- Deep persona fluency that shows up in messaging quality and conversion rates
- A culture of testing and scale — you're running quarterly experiments, reading results, and scaling what works. Your campaigns are producing quality outcomes that are snowballing over time due to automations
Our take
Samba TV is improving the TV viewing experience by employing analytics to better personalize adverts and recommendations. With a scientific and algorithmic approach to how smart TVs work, the company enables TV businesses to better capture and serve consumers - an offering which has attracted the likes of Disney.
In recent years, Samba TV has focused on making artificial intelligence and machine learning central to its offerings, in part through the acquisition of Disruptel. This has enabled heightened content recognition and non-intrusive ad unit development, both of which enable it to deliver more value.
Moving forwards, Samba continues to partner and integrate with a wide range of companies to expand its product offering and market reach. And is 2022 expansion into Australia has put the company on the path to becoming a global force to be reckoned with.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2018
$7.5m
EARLY VC
Jun 2017
$30m
SERIES B
Total funding: $45.7m
Company benefits
- Health Coverage: We have several choices of medical, dental, and vision plans with a range of coverage levels and costs, including a 100% employer-covered plan.
- Wellness & Lifestyle Perks: Our wellness programs are designed to help you maintain or move toward a healthy lifestyle through mindful meditations, gym access, and other assistance when you need it!
- Company Equity Plan: We believe in shared success. We want our employees to not just work for us, but to truly be part of our growth story.
- Volunteer Days: We're committed to making a positive impact, both in and outside the workplace!
- Flexible Time Off: We encourage a healthy work-life balance which empowers our teams to recharge when needed and thrive both personally and professionally.
- Team & Company Events: We love to hang out together! We provide many opportunities to get to know each other whether virtually or in person.
Company HQ
China Basin, San Francisco, CA
Leadership
Ashwin Navin
(Co-Founder & CEO)Previously co-founded i/o ventures and BitTorrent, serving there as President. Experience as an Analyst for Epoch Partners, Merrill Lynch and Goldman Sachs.
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