Marketing Operations Manager, Mixbook
Meaningful photo products & services
Be an early applicant
Meaningful photo products & services
101-200 employees
Be an early applicant
101-200 employees
Company mission
To help customers connect with the people they love by creating one-of-a-kind photo goods that truly reflect their personal style.
Role
Who you are
- 5+ years of experience in Marketing Operations, Growth Operations, Marketing Technology, or a related role supporting DTC ecommerce, consumer app, subscription, or growth marketing organizations
- Experience supporting cross-functional Growth Marketing teams across CRM/Lifecycle, Paid Media, App Marketing, CRO/Merchandising, Analytics, and Product
- Hands-on experience implementing, administering, or optimizing marketing technology platforms and measurement tools such as Iterable, AppsFlyer, GA4, Google Tag Manager, Rockerbox, Impact, Looker, Google Ads, Meta Ads, or comparable platforms
- Experience supporting DTC, ecommerce platforms (e.g. Shopify)
- Strong understanding of campaign tracking, event instrumentation, attribution, UTMs, pixels, customer journeys, marketing data quality, and measurement best practices
- Experience partnering with Product, Engineering, Platform, Data, Analytics, Finance, and external vendors to deliver marketing technology initiatives
- Ability to translate business requirements into technical requirements, implementation plans, QA processes, and operational workflows
- Strong project management, documentation, and organizational skills with the ability to manage multiple initiatives and stakeholders simultaneously
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams without direct authority
- Working knowledge of marketing privacy, consent, and customer data governance requirements (e.g., GDPR, CCPA, CAN-SPAM)
- Experience with mobile app attribution, deep linking, and app event tracking
- Familiarity with APIs, system integrations, and marketing data pipelines
- Experience validating marketing data using structured queries
- Experience using AI and automation tools to improve marketing operations, QA, documentation, or workflow efficiency
- Experience supporting major product launches or cross-functional growth initiatives in a fast-paced consumer business
What the job involves
- The Marketing Operations Manager enables Mixbook’s Growth Marketing organization to execute faster, measure more accurately, and scale with confidence
- This role connects marketing strategy with the technology, data, processes, and cross-functional partnerships required to support effective campaign execution, experimentation, product launches, and business decision-making
- Working across CRM/Lifecycle, Paid Media, App Growth, CRO/Merchandising, and Analytics, the Marketing Operations Manager drives alignment on marketing technology needs and ensures channel-led tool decisions account for shared data, integration, measurement, governance, and operational requirements
- Reporting to the VP of Growth, this person will partner with channel owners, Platform Engineering, Product, Data, Analytics, Finance, and external vendors to translate business needs into clear requirements and ensure selected solutions are implemented and supported successfully
- Ultimately, this role provides operational continuity across Mixbook’s marketing technology and ecommerce ecosystem, ensuring the systems, data, and processes that power Growth Marketing are connected, reliable, and scalable
- Success is measured by increasing operational clarity, measurement confidence, and launch readiness across the organization
- Serve as the operational steward of Mixbook's marketing technology ecosystem
- Partner with channel owners to evaluate, implement, and optimize marketing platforms and integrations
- Establish governance, documentation, and best practices across marketing systems
- Improve operational efficiency through automation, AI, and scalable processes
- Own governance for campaign tracking, UTMs, events, attribution, and marketing data quality
- Partner with Engineering, Platform, Data, and Analytics to implement and validate marketing instrumentation
- Lead QA for marketing tracking across channels, platforms, and product launches
- Monitor and resolve tracking, integration, and data quality issues
- Ensure marketing technologies, tracking, and customer data practices support applicable privacy, consent, and compliance requirements
- Translate Growth Marketing requirements into clear technical specifications for Engineering and Platform teams
- Coordinate marketing technology implementations and launch readiness across cross-functional stakeholders
- Drive alignment across Marketing, Product, Engineering, Data, Finance, and external vendors
- Develop repeatable operational processes that improve execution and scalability
- Partner with Analytics to define marketing reporting requirements
- Validate that dashboards and reporting accurately reflect business and measurement requirements
- Document metrics, tracking standards, and operational workflows
- Identify opportunities to improve measurement, reporting, and operational effectiveness
Our take
Since 2006, Mixbook has been offering customers the ability to create photo-customized products online. They offer the familiar array of cards, photobooks, and prints, but what is unique is that they have been one of the most persistently high-ranking companies for this service over recent years.
The market is a fairly crowded one, with long-standing competitors like Shutterfly being joined by startups like Popsa and Sokbook. But it remains a lucrative one: reports suggest that the rise of digital photography is accompanied by a greater value being placed on creating physical records of these images.
Whilst Mixbook is sticking to a fairly traditional selection of products, the company is enriching its offerings through features such as Mixbook Movies (a video format for its offering) and Story Mode (prompt-based photo book creation). These enhancements should help the company stand out and take a good slice of the growing personalised gifts market, which is expected to exceed $65 billion by 2033.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2011
$10m
SERIES B
Feb 2010
$2.5m
SERIES B
Total funding: $20m
Company benefits
- Full medical, dental and vision coverage
- 401k Matching
- Unlimited PTO
- Commuter & gym membership benefits
- Snacks!
- Pay to Play Vacation Bonus
- Wellbeing & Mental Health Benefits
- Health & Childcare Flexible Spending Accounts
- Life Insurance
- Home Office Stipend
- Education Stipend
Company HQ
Centennial, Redwood City, CA
Leadership
Andrew Laffoon
(CEO & Co-Founder)Studied Industrial Engineering and Operations Research at Berkeley, and worked as an Independent Web Developer for nearly a decade. Worked in Marketing and Development at Active Reasoning.
Aryk Grosz
(Board Member & Co-Founder)Joined Marvin Engineering as a Database Architect after graduating from Berkeley. Was a Solution Engineer at the US Department of Energy, and is a current member of the Forbes Technology Council. Is the Founder of Stealth Startup.
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