Marketing Operations Manager, Smartly.io

• We’re seeking a strategic thinker and self-starter with Marketo expertise, someone who thrives in an agile, fast-paced environment and is excited to drive impactful change and growth
• If you’re a passionate problem-solver with a data-driven mindset and a knack for process optimization, we want to hear from you!
• 3-5 years of hands-on experience in marketing operations (preferably B2B SaaS), with at least 2 years of Marketo administration expertise. Marketo certification required
• Deep proficiency in Marketo and marketing automation tools and CRM platforms (e.g., Salesforce). Experience with Marketo Measure (Bizible) and/or other marketing attribution platforms is a huge plus
• Self-starter, and someone who thrives in an environment of juggling multiple projects simultaneously
• Strong analytical skills: You can analyze marketing data, identify trends, and provide actionable insights to improve campaign performance
• Project management skills: Ability to manage your own complex projects and prioritize based on business impact
• Exceptional communication and collaboration skills: You excel in a cross-functional, team-based environment and have the ability to bridge gaps between marketing, sales, and IT teams

Desirable

• At Smartly, we're a fast-growing, global technology startup, and we are looking for a passionate and skilled Marketing Operations Manager to join our world-class Growth Marketing team
• As we scale across North America, EMEA, and APAC, this role offers the unique opportunity to shape our marketing operations, enhance cross-functional collaboration, and optimize our marketing performance through cutting-edge automation tools like Marketo
• As the Marketing Operations Manager at Smartly, you’ll play a critical role in the marketing team’s success, ensuring that our campaigns run smoothly, efficiently, and effectively
• Own the Marketo instance by designing, managing, and optimizing configurations, performance, and scalability to ensure it aligns with evolving business needs
• Serve as the go-to Marketo expert, advising on best practices, and providing hands-on support for campaign execution
• Own the marketing technology stack beyond Marketo, identifying and implementing new tools and integrations, ensuring proper alignment with our goals
• Implement and maintain data governance best practices, ensuring data quality and accuracy in key systems
• Lead ongoing database hygiene efforts, enrichment, segmentation, and data analysis
• Take full ownership of the lead lifecycle from lead creation to MQL (Marketing Qualified Lead), DAL (SDR Accepted Lead), DQL (SDR Qualified Lead), and SAL (Sales Accepted Lead)
• Ensure smooth handoffs and alignment between marketing and sales teams, ensuring timely lead routing, accurate MQL qualification, and optimizing the lead flow
• Lead the optimization of lead scoring models to better qualify prospects and enhance the conversion process across the funnel
• Create and manage Marketo forms and campaigns that support marketing initiatives and drive leads to the next stage
• Prioritize, manage, and execute multiple marketing operations projects simultaneously, ensuring on-time delivery across different regions and teams
• Continuously identify opportunities to streamline workflows, processes, and systems to maximize marketing performance and reduce operational friction
• Lead change management initiatives by documenting internal processes and establishing communication strategies to ensure smooth implementation of new tools and seamless adoption of new processes
• Partner with Sales Operations on integrations and data flow between Marketo, Salesforce, and other sales tools
• Collaborate with various teams (content, event marketing, paid media, SDRs) to implement end-to-end processes and workflows that support their initiatives
• Act as a problem solver for marketing technology issues, troubleshooting technical glitches and optimizing performance across all platforms