Director of Marketing Operations, Smartly.io
+ Equity options & performance-based rewards
3 days a week in office
AI-powered advertising platform
Job no longer available
AI-powered advertising platform
501-1000 employees
Job no longer available
+ Equity options & performance-based rewards
3 days a week in office
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- 10+ years of B2B marketing experience in tech companies (preferably SaaS)
- Proven experience in marketing operations or with deep proficiency in marketing automation and CRM platforms (e.g., Marketo, Hubspot, Salesforce), with preference for Marketo experience
- Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously
- Detail-oriented mindset and strong problem-solving skills
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Experience with data analysis and reporting tools (e.g., Google Analytics, Tableau, Datorama) is a plus
What the job involves
- We are expanding our global Growth Marketing team at Smartly and seeking a passionate marketing professional to join us!
- As the Director of Marketing Operations, you will play a critical role in ensuring the Marketing team operates efficiently with the right tools, services, and processes while maximizing the impact of all marketing activities
- This role combines hands-on marketing automation expertise with high-level strategic planning, cross-functional project management, and operational leadership to enhance marketing performance, scalability, and revenue contribution
- Reporting to the VP of Growth Marketing and leading a team of three, you will be a key member of the global marketing team
- You will also collaborate closely with Sales, SDR, Sales Operations, Finance, and the broader marketing team to drive the success of marketing initiatives
- Own the full marketing technology stack, identifying and implementing new tools and integrations
- Manage the lead lifecycle, including lead scoring and progression from creation to opportunity, in collaboration with Sales Operations
- Ensure data quality and governance by maintaining best practices in key systems, including database hygiene, enrichment, segmentation, and analysis
- Lead annual and quarterly marketing planning, setting measurable goals aligned with business priorities
- Oversee project management and execution of marketing initiatives, ensuring cross-team alignment, timely delivery, and efficient resource allocation
- Manage and allocate the marketing budget, ensuring optimized spend for maximum impact
- Own marketing reporting, including marketing attribution models, and build and maintain Salesforce and Marketo Measure dashboards to track marketing performance across the funnel, to inform budget decisions
- Define key marketing KPIs and develop cross-functional reporting for performance analysis
- Partner with Sales Operations to optimize integrations and data flow between Marketo, Salesforce, and other sales tools
- Troubleshoot and resolve marketing technology issues, optimizing platform performance and efficiency
Salary benchmarks
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.9m
SERIES A
Total funding: $2.9m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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