Director of Marketing Operations, Smartly.io
+ Equity grants for all new Smartlies
3 days a week in office
AI-powered advertising technology company
Open for applications
AI-powered advertising technology company
501-1000 employees
Open for applications
+ Equity grants for all new Smartlies
3 days a week in office
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- 10+ years of B2B marketing experience in tech companies (preferably SaaS)
- Proven experience in marketing operations or with deep proficiency in marketing automation and CRM platforms (e.g., Marketo, Hubspot, Salesforce), with preference for Marketo experience
- Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously
- Detail-oriented mindset and strong problem-solving skills
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Experience with data analysis and reporting tools (e.g., Google Analytics, Tableau, Datorama) is a plus
What the job involves
- We are expanding our global Growth Marketing team at Smartly and seeking a passionate marketing professional to join us!
- As the Director of Marketing Operations, you will play a critical role in ensuring the Marketing team operates efficiently with the right tools, services, and processes while maximizing the impact of all marketing activities
- This role combines hands-on marketing automation expertise with high-level strategic planning, cross-functional project management, and operational leadership to enhance marketing performance, scalability, and revenue contribution
- Reporting to the VP of Growth Marketing and leading a team of three, you will be a key member of the global marketing team
- You will also collaborate closely with Sales, SDR, Sales Operations, Finance, and the broader marketing team to drive the success of marketing initiatives
- Own the full marketing technology stack, identifying and implementing new tools and integrations
- Manage the lead lifecycle, including lead scoring and progression from creation to opportunity, in collaboration with Sales Operations
- Ensure data quality and governance by maintaining best practices in key systems, including database hygiene, enrichment, segmentation, and analysis
- Lead annual and quarterly marketing planning, setting measurable goals aligned with business priorities
- Oversee project management and execution of marketing initiatives, ensuring cross-team alignment, timely delivery, and efficient resource allocation
- Manage and allocate the marketing budget, ensuring optimized spend for maximum impact
- Own marketing reporting, including marketing attribution models, and build and maintain Salesforce and Marketo Measure dashboards to track marketing performance across the funnel, to inform budget decisions
- Define key marketing KPIs and develop cross-functional reporting for performance analysis
- Partner with Sales Operations to optimize integrations and data flow between Marketo, Salesforce, and other sales tools
- Troubleshoot and resolve marketing technology issues, optimizing platform performance and efficiency
Salary benchmarks
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok, and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour, and TechStyle.
Its suite of tools automatically creates ads and videos from product images, handling budget allocation, audience targeting, and where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving social media advertising trends has it well set to see continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.8m
SERIES A
Total funding: $2.8m
Company benefits
- Employee Health and Wellness is a priority: We firmly believe that health and wellbeing are key to our success. That's why we provide a variety of benefits that contribute to holistic wellbeing. Smartlies are offered generous healthcare packages* that aim to support physical health, along with mental health services that help in coping with everyday issues
- Total Rewards Approach to Compenstion: We value efforts that positively impact our growth, and we are intentional about measuring success. Smartlies' contributions are rewarded through compensation and benefits programs, as well as career development opportunities. We have bonus programs and annual performance reviews in place
- Hybrid Workplace and allowance to Work from Abroad: We follow a hybrid working model that includes two days per week at the office and the remaining three days as a personal preference, may that be remote or onsite. Smartlies also have the possibility to work anywhere in the world for up to 30 days or work at a Smartly location for up to 60 days each year
- Options Granted, Everyone is an Owner: We provide a company equity options program for all new hires. Our options’ vesting is based on 50% time with accelerator component and 50% company performance. On top of that, we reward exceptional performance with additional grants approved by the leadership team. At Smartly, everyone is an owner
- Work Life Balance is Encouraged: We respect and value that life also happens outside working hours. We firmly believe Smartlies can be their best only when they also have time to rest, relax, and recharge. Hence we strongly encourage taking time off and enjoy paid holidays, OOO time and family leaves
- Opportunities to Learn adn Grow: Maximize Learning is one of our company values which serves as the base for advocating for professional growth. In our culture which is built on trust, transparency and feedback, we aim to support and elevate Smartlies by learning on the job, continuous feedback, self-development, trainings, and mentoring
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Board Member & Advisor)Initially served as CPO of the company before transitioning into their current role in 2021. Also the founder of Focal and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Board Member)Initially served as CEO of the company before transitioning into their current role. Previously founded Metrify.io, Startup Sauna, and Funrank. Currently serves as a Board Member for various organisations.
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