Product Marketing Manager, Skillshare
Online learning community for creatives
Be an early applicant
Online learning community for creatives
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To build a platform that gives everyone the opportunity to be creative.
Role
Who you are
- Experience: You have 5+ years in product marketing or related roles, ideally in consumer subscription, edtech, or creative platforms
- Excellent communicator: You are a gifted writer. You distill complex ideas into crisp, engaging messages and are good at adapting them to different audiences
- Customer-centric mindset: You are skilled at market research – and have a knack for uncovering what matters most and translating those insights into action
- Collaborative approach: You thrive in cross-functional settings and enjoy working closely with product managers, designers, and your fellow marketers
- Leadership qualities: You influence and inspire cross-functional teams to implement a shared vision
- Analytical skills: You’re highly data driven and adept at testing hypotheses, measuring impact, and refining strategies
- Creative flair: You understand how to balance data-driven decision-making with creative storytelling that resonates and engages
- Mission alignment: You’re excited by Skillshare’s vision of building the world’s most thriving creative learning community
What the job involves
- We’re looking for an experienced, customer-obsessed Product Marketing Manager to elevate our positioning, market insights, and product experience to capture the hearts and minds of creative learners and teachers around the world
- This is a highly cross-functional role
- You’ll sit at the intersection of product, design, marketing, and community, translating insights into product recommendations and go-to-market strategies that boost adoption, engagement, and retention
- Lead go-to-market strategy: Craft compelling positioning, messaging, and offerings that will captivate learners and teachers and boost retention
- Act as a voice of the customer: Translate user research and market insights into compelling narratives that guide product development and marketing campaigns
- Develop compelling storytelling: Bring the Skillshare experience to life through clear, differentiated messaging across channels
- Drive adoption and engagement: Partner with product and growth teams to design campaigns that encourage members to discover, try, and return to Skillshare, again and again
- Perform competitive analysis: Create and share insightful analyses on key competitors. Pull out actionable insights that can be used to boost our own product and marketing efforts and better serve learners and teachers
- Enable internal teams: Build playbooks, briefs, and sales/marketing collateral that help teams communicate our value proposition in a compelling manner
- Measure and optimize: Track the performance of launches and campaigns, analyze what’s working (and what’s not), and continuously refine based on your learnings
Our take
Skillshare operates an online learning platform where members can access a range of creativity-focussed classes and courses. Targeting skills such as illustration, design, photography and video editing, the company allows individuals and teams to build and improve their skills whether for professional development or just for fun.
On the other side, Skillshare empowers professional creatives to share their skills, tips and tricks to earn money and build their communities. Top earners on the platform make upwards of $100,000 a year, as well as gaining access to a broad range of people who may be interested in their freelance services.
With more than 30,000 classes active on the platform, and over 10 million registered learners, Skillshare has proven its value and carved a strong foothold in the e-learning market. Moving forwards, it plans to continue enhancing its offering - recent additions include Badges, Class Certificates, and Learning Paths - as it further broadens its reach.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Nov 2022
$78.4m
SERIES E
Apr 2022
$5m
LATE VC
Total funding: $200.2m
Company benefits
- Excellent medical, dental, and vision plans
- Unlimited vacation (with a required minimum)
- Paid sabbaticals for tenured employees (every three years, starting at your 3-year anniversary)
- Learning and creativity stipend
- Wellness stipend
- Stipend for setting yourself up for success at home (think: desk, headphones, ergonomic chair)
- Monthly internet reimbursement
- Support for utilizing coworking spaces, including a partnership with Industrious
- Ongoing Emotional Fitness workshops with Coa
- 401k 🇺🇸
- Up to 14 week gender-neutral parental leave 🇺🇸
Company HQ
Flatiron District, New York, NY
Leadership
Malcolm Ong
(Co-founder)Co-founded Skillshare in 2010 with Michael Karnjanaprakorn, who has since left the company. Currently Co-founder and CPO at Terminal 3. In the past, worked as Senior VP of Product at South China Morning Post.
Matt Cooper
(CEO, not founder)Member of the Board Of Directors at YunoJuno. Former Advisor and Board Observer at PowerToFly, SVP of Corporate Development at ScribbleLive, and CEO of Visually.
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