Senior Integrated Marketing Manager, Altana AI
Enterprise
More information about location
Office located in Brooklyn, NY
Supply chain visibility platform
Open for applications
Supply chain visibility platform
101-200 employees
Open for applications
More information about location
Office located in Brooklyn, NY
101-200 employees
Company mission
Altana AI's mission is to improve global commerce.
Role
Who you are
- 5-7 years of relevant and related marketing experience, preferably in B2B technology
- Consistent track record of developing integrated marketing programs that deliver on pipeline targets
- Strong strategic and creative thinking coupled with a passion for storytelling
- Customer-obsessed with a hunger to bring best-in-class marketing initiatives to life
- A champion for data to help us measure success, iterate, and optimize
- Curious and resourceful self-starter, with an ability to solve problems and seek new information
- Extremely organized and adept at creating (and sticking to) timelines and driving best practices around process and efficiency
- Detail-oriented and have excellent follow-through
- Strong communication and stakeholder management skills
- Excited about working in a dynamic environment, supporting initiatives across a wide variety of marketing disciplines, and building a world-class marketing team
- Proficient in Google Workspace, Excel, Slack, Hubspot, and reporting platforms
- Available to travel up to 20% of the time
What the job involves
- We are seeking a proven Integrated Marketing Manager to help scale our Enterprise segment, including supporting priority industries such as retail, apparel, automotive, and logistics
- You will be responsible for developing and implementing marketing strategies across channels and tactics that drive pipeline, build awareness, and accelerate opportunities to close
- This is a new role and will be responsible for both actively deploying programs that contribute to pipeline goals as well as establishing this function within the organization
- You will work closely with sales, product, and the marketing team to build and scale our marketing efforts
- This role requires hands-on project management, excellent communication skills and collaboration with cross-functional teams, and a passion for data and insights as tools to fuel growth
- Develop integrated marketing plans, channel plans, and demand generation campaigns designed to hit pipeline and revenue targets
- Partner closely with sales and product teams to bring innovative campaigns and marketing initiatives to life across all channels with consistent brand and messaging
- Manage daily marketing responsibilities, including reporting, building and maintaining marketing calendars, leading the development of integrated channel plans, and cascading go-live dates and shifts to timing to cross-functional teams in a timely manner
- Own & drive execution within budget, logistics, timelines & vendor management
- Manage budget and investment allocation across channels that maximize results
- Own and maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestones
- Lead post-campaign reporting, creating scorecards and cross-functional KPI reports to provide insights and learnings that help inform future strategies and marketing plans
- Develop strong cross-functional relationships and participate as a solution-oriented team member
Our take
Altana AI’s platform provides a shared source of truth for the global supply chain. The idea is that this will help businesses and governing powers optimize global commerce which, over the past few years, has shot up on the list of international priorities. With three quarters of businesses reporting recent supply chain disruptions, and governments increasingly concerned with mitigating security threats, data-driven visibility is more sought after than ever before.
Crucially, the platform doesn’t require data sharing to create global intelligence, instead using a federated machine learning approach. This is a nut many big-data companies have been trying to crack, and Altana AI’s success has attracted the company interest from top-tier investors like Google Ventures and Floating Point alongside contracts with the UK Department of Business & Trade. A number of other headline enterprises and government agencies are already on the company's customer roster.
With companies looking to recoup some of the $4 trillion reportedly lost in supply chain disruptions over recent years, and the push for global databases getting stronger, logistics startups are having a fruitful investment period. Altana is crafting a remarkable product at a highly marketable time, and with good uptake so far. Backed by substantial funding, Altana is set for a strong few years.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2024
$200m
SERIES C
Oct 2022
$100m
SERIES B
Total funding: $323.5m
Company benefits
- Comprehensive healthcare package
- Paid parental leave of 3 months for the primary caregiver and 1 month for the secondary caregiver
Company values
- We focus on value creation, not value capture
- We amaze our clients
- We foster diversity and embrace difference
- We get things done
- We embrace reality
Company HQ
Financial District, New York, NY
Articles
Leadership
Raphael Tehranian
(COO)Previously an analyst with J P Morgan, pivoting to engagement at Cleantech Group and then corporate tech strategy with Suncor Energy. After a spell as an investor at Fuller Smith, spent time with global supply chain analytics company Panjiva as a management advisor.
Peter Swartz
(Chief Science Officer)An MIT grad in political science who went on to work as Head of Data Science at Panjiva.
Evan Smith
(CEO)A Yale economics graduate with experience in renewables at Imperium Renewables and Verno Systems, the latter of which they co-founded. Served as a partner at Fuller Smith, before moving on to work in a management advisor role at Panjiva.
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