Campaign Manager, airfocus
Product management platform
Be an early applicant
Product management platform
21-100 employees
Be an early applicant
21-100 employees
Company mission
To help manage strategy, understand user needs, prioritize, and align teams around clear roadmaps.
Role
Who you are
- B2B SaaS marketing background: Understanding of B2B SaaS marketing best practices
- Campaign experience: Proven experience in planning, executing, and managing successful webinars
- Tech stack proficiency: Working knowledge of Hubspot, and other similar marketing tech stack
- Additional marketing skills: Familiarity with email marketing best practices, content creation, and social media marketing
- Creative: you are quick to come up with out-of-the-box ideas for promotion, content and generally creative problem-solving
- Organized: You’re good at tracking your work, keeping others in the loop, and managing multiple projects simultaneously
- Self-starter: Eager to learn, self-motivated, and capable of working independently with minimal supervision once onboarded
- Execution-oriented: Strong focus on execution and constantly seeking ways to optimize processes for better results
- Metrics-driven: Keen interest in performance metrics and a desire to see the tangible effects of your work
- Project ownership: Comfortable with owning multiple projects within the team and reporting on their success
- Growth marketing mindset: you prioritize data-driven strategies, customer-centric approaches, and iterative experimentation to drive scalable and sustainable revenue growth
What the job involves
- We are seeking a skilled and motivated marketing team to join our growing team. As a marketeer at airfocus, you will play a crucial role in planning & executing webinars, performance reporting, and stakeholder comms
- Work in partnership with sales: Drive successful inbound demand generation marketing campaigns, aligning efforts with the sales team for maximum impact
- Utilise established tactics: Leverage established strategies to generate demand and attract high-quality leads
- Monitor and optimize campaigns: Continuously track and refine campaign performance to ensure maximum demand generation results
- Collaborate on lead management: Partner with the sales team to monitor and report on MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads), ensuring alignment and progress
- Master HubSpot: Act as the go-to in HubSpot, providing insights, analytics, and reporting to evaluate and enhance campaign performance
- Support wider team: Assist the Senior Marketing Manager in executing and optimizing performance campaigns
- Plan & execute webinars: Organise impactful webinars from concept to completion, driving high engagement and attendance
- Project management: Oversee internal marketing projects to ensure timely completion and exceptional deliverables
- Marketing support: Provide support for the marketing team, including tasks such as email marketing campaigns, landing page updates, and other marketing activities as needed
Our take
Airfocus is a German-born software company building prioritisation and company road mapping solutions for teams and decision-makers. Armed with the understanding that the choices made in strategic planning could lead to failure without the right resources, airfocus’s software aims to help unify companies under key objectives and communicate to employees and shareholders the best roads to achieve them.
A key feature of airfocus’s platform is its ability to integrate with popular task management systems such as Trello, Jira, and Asana, making it an easy-to-install addition to employee suites.
Though it is getting a footing in Europe, airfocus is up against American competitors such as Productboard and Roadmunk, which is part of the reason it plans to open an office in the USA. Bagging platform customers from the American market will be key for airfocus in their bid to expand and attract Series B funding from US tech investors.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Remote first team: Work from our cool HQ in Hamburg or anywhere in Europe - forever!
- Flexible working hours
- Equipment support: MacBook Pro or notebook and monitor of your choice
- Learning budget: We enjoy learning and growing while working on hard problems together. Every year you can spend your learning budget on your professional development (courses, books, classes)
- Healthy (and non-healthy!) snacks and beverages (if you're in Hamburg)
- Annual airfolks meet-ups!
Company HQ
Rotherbaum, Hamburg, Germany
Articles
Leadership
Malte Scholz
(CEO)Currently Featured Speaker at Product School. Previously Co-Founder at welevel and Senior Product Manager atePages.
Technical Director at welevel, IT Consultant at PTA GmbH, Javascript Developer at ePages.
Valentin Firak
(CRO)Commercial Project Manager at Enercon GmbH and Sales Manager at Vestas.
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