Senior Marketing & Growth Manager, Taster
2-3 days a week in office
Platform of digital food brands
Open for applications
Platform of digital food brands
201-500 employees
Open for applications
2-3 days a week in office
201-500 employees
Company mission
To build the world's largest restaurant group through a powerful platform of digital food brands.
Role
Who you are
- Experience: 5+ years in Marketing or Growth roles, specifically within FoodTech, QSR (Quick Service Restaurants), or Marketplace environments
- Loyalty Expert: Proven track record of building or managing customer loyalty programs and retention funnels
- Platform Savvy: Deep understanding of marketplaces dynamics; the Deliveroo/UberEats/Just Eat ecosystems and how to "win" on their algorithms
- Commercial Mindset: You don't just "do marketing"—you understand unit economics, CAC/LTV, and how your actions impact the P&L
- Bilingual: Fluent in English and French (required) to manage our core European markets
- Tools: Proficient in CRM tools (e.g., Braze, Klaviyo), analytics (Looker, Excel), and comfortable using data to tell a story
What the job involves
- Brand portfolio: Pepe Chicken, Starsmash, SpudBros Express, La Vie Dirty Burger, OutFry, Crousty Crew
- We are looking for a highly resourceful, entrepreneurial Senior Marketing Manager to own the growth engine for Taster.
- This role is the bridge between our digital presence on delivery platforms and the physical success of our restaurant partners.
- You will be responsible for turning one-time meals into lifelong fans through a world-class loyalty program, optimizing our visibility on major delivery apps, and empowering our partners with high-impact local marketing strategies
- Build & Scale Loyalty: Design, launch, and manage a cross-brand loyalty program (starting with Spud Bros) to increase Customer Lifetime Value (CLV) and repeat purchase rates
- CRM & Engagement: Own the communication lifecycle on our Loyalty program (email, push, SMS) to keep our brands top-of-mind and drive direct-to-consumer engagement
- Incentive Modeling: Work with Finance to design promotion and reward structures that drive growth without eroding margins
- Platform Optimization: Act as the primary lead for our relationships with delivery platforms to ensure Taster brands have maximum visibility and "Best in Class" conversion metrics
- Ads & Promo Management: Strategically allocate and optimize platform marketing budgets (e.g., UberEats Ads) to maximize ROI and dominate the digital "high street." in collaboration with Senior Analytics & Strategic project manager
- Hyper-Local Execution: Develop Local Marketing toolkits for our franchise partners, enabling them to drive footfall and digital orders in their specific neighborhoods
- Offline-to-Online: Spearhead local activations, community events, and physical branding initiatives that bridge the gap between the street, the app and our creator communities
- Stakeholder Influence: Act as a consultant to our restaurant partners, helping them understand and execute marketing strategies that grow their specific territories
- Local Store Launch strategy
- Strategic Roadmap: Partner directly with Head of Brands / brand owners (e.g., Pepe Chicken, Starsmash, Spud Bros Express) to translate their vision into a robust, 12-month marketing calendar
- Integrated Campaigns: Coordinate major "hero" moments, new product launches, and seasonal activations, ensuring brand arbitrage across all digital and physical touchpoints
- Budget & Goal Setting: Define yearly KPIs and budget allocations per brand, ensuring marketing spend is aligned with the specific growth stage and commercial targets of each brand
- Full-Funnel Acquisition: Design and execute high-performance paid media campaigns across Meta, TikTok, and Google to drive high-intent traffic to our delivery storefronts and proprietary channels
- Test & Learn mindset: You’ll experiment with ad creatives, hook rates, and landing page optimizations to slash CAC while scaling volume
- Data-Driven Attribution: refining our understanding of how digital spend translates to physical kitchen orders and building a sophisticated attribution model that justifies every cent spent
Application process
- Timeline: We will be accepting applications until the end of February (28/02 included). Candidates will be reviewed on a rolling basis, and interviews will be scheduled during this period
- Start Date: March 1st 2026
Our take
VC investment has been pouring into food delivery startups over recent years, as the restaurant industry’s fastest-growing market saw a doubling down on innovation. This has spelt trouble for smaller independent locales struggling to digitally transform, and the continued rise of dark kitchens (where delivery capacity, usually for chain brands, is substantially expanded at a fraction of the overhead) is only making this worse. Taster might prove a welcome compromise.
The company partners with restaurants to plug their brands into their existing kitchens. It means that restaurants can earn (potentially) an additional £5,000 - £25,000 per week.
Taster currently has 5 brands. By avoiding the need to build kitchens, the company can enter new cities much quicker and harness the local market knowledge of restaurant owners. They now have a vast range of digital restaurants across 70 cities, and have delivered millions of meals.
The company has won impressive VC funding to help it expand its already substantial European presence. Taster is a welcome and exciting development in this highly lucrative market.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Sep 2021
$0.6m
SERIES B
Apr 2021
$37m
SERIES B
Total funding: $50.8m
Company benefits
- Private healthcare
- Choice of Mac or PC
- Flexible work environment
- Regular team events
- Quarterly bonuses
Company HQ
Soho, London, UK
Leadership
Anton Soulier
(Founder & CEO)Previously a founder at Nunée desserts. Went on to become the Deputy General Manager, France for Deliveroo.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at Taster