Director of Product Marketing, Moloco
Commerce Media
$165.6-248.4k
Machine learning-powered performance advertising solutions
Open for applications
Machine learning-powered performance advertising solutions
501-1000 employees
Open for applications
$165.6-248.4k
501-1000 employees
Company mission
To deliver digital growth and performance for our customers by unlocking the value of machine learning solutions' unique, first-party data. Moloco empowers businesses of all sizes to grow through operational machine learning.
Role
Who you are
- The best candidate is a strong strategist who knows how to develop, test, and iterate on a point of view
- You love digging into markets and always ask who and why before what and how
- You know how to appeal to discerning and vocal audiences, as well as stand out in a crowd
- Develop expertise in the retail media and commerce media ecosystem, including product needs, retail media technology stacks, and customers
- Understand what defines customer segments, who their stakeholders are, where they find value, and what compels their decisions
- Know onsite advertising competitors and strengths/weaknesses
- 8+ years of Product Marketing experience in Enterprise products, with at least 3 years managing teams
- Proven, incontrovertible track record establishing go-to-market processes and orchestrating feature and product launches
- Analytical rigor, both proposing marketing objectives and measuring results
- Excellent management and coaching skills, emphasizing outcomes-oriented enablement and cross-functional integration
- Serious communication and storytelling chops: past writing and slide decks required
- Ability to explain both complex technical concepts in a simple, linear, and holistic way and complex business value concepts in a way an engineer would understand
- Equal enthusiasm for and capability in research, strategy, execution, and measurement
- Bachelor’s degree required; MBA preferred
- Bonus points: experience in the commerce and retail media space
- Bonus points: past work in a fast-paced startup environment
What the job involves
- We are looking for an experienced Director of Product Marketing to evolve Moloco’s positioning, help articulate a platform vision, architect truly memorable moments from the product strategy, own audience targeting and market segmentation, and bring sales enablement and customer education to the next level for Moloco’s Commerce Media product
- Map customer and product insights to the revenue funnel to drive business outcomes
- Create thematic product narratives that are differentiated, relevant, and compelling
- Build targeted playbooks that improve sales effectiveness and efficiency
- You'll work closely with the Product, Business, Executive, and Marketing teams, in addition to continuing to build and manage the Product Marketing function for Moloco Commerce Media
- Develop narrative and positioning. In partnership with Product and Business Development, differentiate Moloco’s identity, romance features and products, and ensure they are communicated with user benefits in mind
- Support product prioritization. Work with the product team as a thought partner, bring market insights, competitive landscape, our product strengths and weaknesses seen with customers or industry analysts that can be used to help us inform a more compelling product roadmap and strategy
- Support product adoption and scaling
- Partner with BD to engage prospects to (i) understand their problems/needs (ii) help position our products the right way to them
- Support Moloco’s existing customer teams to support feature adoption
- Partner within the marketing team to develop digital campaigns, content and event executions
- Evangelize the product. Be an advocate for the leading product in the market, drive Moloco’s differentiation as a category authority in onsite monetization, and relentlessly support its scale up and adoption as the product grows in footprint and features
Our take
Moloco offers a cutting-edge platform that allows app developers and eCommerce marketplaces to fuel their growth through machine learning-driven advertising. Its suite of tools enables users to fine-tune campaigns, enhance user engagement, and broaden outreach, ultimately boosting profitability.
Positioned as the premier demand-side platform for ad performance across the open internet, Moloco has experienced substantial growth, securing significant funding and achieving Unicorn status in mid-2021. At the core of its Cloud DSP and Retail Media Platform lies a powerful ML engine leveraging deep neural networks (DNNs), facilitating automated, profitable, and scalable growth strategies for marketers.
Continuously evolving its flagship DSP with advanced features, Moloco consistently sets new benchmarks in ad spend. With expansion into retail media and MLaaS offerings, Moloco aims to democratize access to advanced machine learning capabilities for businesses of all sizes.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Aug 2021
$150m
SERIES C
Apr 2021
$20m
SERIES C
Total funding: $191.6m
Company benefits
- Comprehensive health and wellness: Competitive health (100% coverage for you), dental, vision and life insurance for you and your family. In addition, enjoy membership to Calm, Headspace, Spring Health, as well as fitness and health reimbursements
- Professional development: $2,500 Learning and Development stipend annually to grow yourself professionally
- Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our kitchens are filled with healthy snacks and beverages for you to enjoy
- Paid parental leave: Our parental leave for primary and secondary caregivers have you covered when you welcome a new child into your family
- Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy. We also offer leave time for various reasons
- Financial benefits: We provide equity and generous retirement benefits that help you prepare for your future. In addition, home office setup and phone, internet and transportation reimbursements
Company HQ
Centennial, Redwood City, CA
Leadership
Ikkjin Ahn
(CEO)Worked as a Software Engineer at O1 and Humanex, before spending 2 years at YouTube and 3 at Google.
David Sehyuk Park
(CIO)Previously a Software Engineer at Oracle.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 22 more jobs at Moloco