CRM Manager, Favor
More information about location
Food & essential order service
Job no longer available
Food & essential order service
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To create a more connected community to get anything delivered through an affordable and personalized service.
Role
Who you are
- A bachelor’s degree in marketing or a related field
- 5+ years of marketing or CRM experience
- Comprehensive experience tracking and reporting key CRM performance metrics
- Demonstrated experience implementing loyalty, CRM, and automation marketing programs and processes
- Prior working experience with CRM tools related to campaign management, email, push notifications, in-app messaging, etc
- Strong written and verbal communication skills
- Ability to monitor, interpret, and report on data to help build cohesive marketing programs
- Experience with Braze is a plus
- Experience in technology/consumer apps is a plus
What the job involves
- We are looking for a Lifecycle CRM Manager to create campaigns that drive best-in-class retention and loyalty for customers in Favors’ 400+ cities
- You will balance marketing, analysis, and program execution in our fast-paced, highly-reactive environment
- This is a unique opportunity to do much more than traditional CRM, which allows this position to have an immediate impact on the success of Favor’s marketing
- Develop and implement end-to-end CRM marketing programs, with an emphasis on automation, personalization, and hyper-targeted segmentation, that are designed to influence key performance indicators
- In partnership with the Senior CRM Manager, plan CRM promotions that consider cross-functional implications around operational support, budgeting, marketing segmentation, campaign direction, and post-promotion analysis
- Create strategies for email, push, SMS, and in-app marketing campaigns across customer lifecycle segments
- Balance the operational complexities of our on-demand business, including communicating cross-functionally to a wide variety of stakeholders and formulating a number of campaigns/strategies to address all possible business scenarios
- Employ A/B testing and identify opportunities to drive marketing results
- Drive volume and profitability in lifecycle communications by ensuring customers receive the right communication at the right point in their user journey
- Use quantitative analysis and analytics (dashboards, reporting, and data visualization tools) to effectively translate analytics into clear insights and actionable recommendations
- Work closely with the Product team to ensure alignment on CRM business needs and upcoming product improvements
- Utilize CRM and analytic tools to forecast results of various tactics, advocate for resource prioritization, and report on the success of individual campaigns
Our take
More and more people are looking to get things delivered fast, and businesses are trying to find inventive ways to meet the demand and get people’s purchases to them as quickly as possible. Favor solves this problem, with an on-demand delivery service that depends on “runners” to get products to customers quickly.
Customers can browse on the Favor app and select items from their list or input items from other stores in the delivery zone, and Favor runners will collect the item and deliver it within an hour. While many on-demand delivery services struggle to scale, Favor itself has managed to expand its operations across Texas and into Philadelphia.
A handful of the company's early rivals have since gone out of business, but the company is challenged by deep-pocketed businesses like DoorDash and Uber Eats. That said, its progress so far has been good, and Favor continues to innovate - for example with its B2B “Shop & Deliver” platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2017
$22m
SERIES B
Mar 2015
$13m
SERIES A
Total funding: $35m
Company benefits
- Premium health, vision, dental, life and 401(k) options
- Complimentary meals, commuter benefits, dependent care, and of course - Favor delivery credit and H-E-B discounts
- Fitness center in the office
- Beer Fridays, quarterly company-wide events, and regular connection opportunities
- HQ in the heart of East Austin with multiple lounge areas, a coffee bar, library, fully stocked kitchen and more
- Unlimited PTO for salary employees and ample vacation time to all team members
- Regular Learning Labs taught by internal team members and external facilitators
Company HQ
Holly, Austin, TX
Leadership
Keith Duncan
(CEO)Began working at the company as SVP of Sales & Business Development and was promoted to CRO within 4 years. They then worked as CRO at Orchard before returning to Favor as CEO in 2023.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at Favor