Go-To-Market Intelligence Operations Lead, Zeta Global

• This role is ideal for someone who thrives in fast-moving environments and enjoys structuring complexity into clarity
• 3–6 years in operations, GTM program management, or workflow/process ownership roles
• Experience managing systems like Asana, Jira, or similar
• Ability to synthesize complex projects into structured, trackable workflows
• Strong communication skills and comfort working cross-functionally
• Proven experience building reporting dashboards and supporting operational insights

Desirable

• Zeta Global is hiring an Operations Lead to support the Go-to-Market (GTM) Intelligence & Automation function within our Data Cloud team
• This role will own the systems, workflows, and reporting that drive delivery of GTM insights and marketing automation programs across Zeta’s enterprise clients and internal teams
• You’ll be responsible for scaling our operational infrastructure—from centralized intake and prioritization through execution tracking, reporting, and cross-functional coordination
• This is a hands-on, high-visibility role where you’ll partner with stakeholders across Marketing, Sales Enablement, Applications, and Analytics to help ensure the right work gets done—faster, smarter, and more consistently
• Own & Scale GTM Operations
• Manage the end-to-end workflow for GTM Intelligence & Automation projects, from intake through delivery and optimization
• Refine and enforce intake SLAs and prioritization criteria
• Maintain the centralized request system and serve as the first line of triage for inbound requests
• Lead the Operating System
• Own the team’s project management platforms (primarily Asana), including workflows, boards, reporting, and governance
• Ensure tools and documentation reflect the team structure, intake flows, and processes as the business evolves
• Build and maintain SOPs, templates, and reusable assets to support team scale
• Drive Visibility & Reporting
• Build and maintain reporting on throughput, cycle time, request volume, and blockers
• Surface insights to guide leadership prioritization and team focus
• Run monthly retrospectives and support delivery scorecards
• Coordinate Cross-Functional Work
• Partner with GTM, Analytics, Applications, Marketing, Sales, and Client Support teams to align on shared goals
• Own meeting hygiene—drive agendas, document action items, and ensure follow-through
• Support rollout of new tooling, templates, and process improvements
• Optimize for Efficiency & Reuse
• Identify manual or redundant workflows and recommend automation or simplification paths
• Enable reuse of intelligence packages and automation playbooks across stakeholders
• Improve internal stakeholder experience across Asana, SharePoint, and supporting platforms
• What success looks like:
• Intake and prioritization are predictable, transparent, and trusted across stakeholders
• The operating system provides clear, real-time visibility into work in progress and team capacity
• GTM Intelligence & Automation initiatives move efficiently with fewer bottlenecks and clearer ownership
• Leadership has actionable operational insights to guide prioritization and investment decisions
• The team spends more time delivering insight and automation—and less time navigating process