Field Marketing Manager, ABBYY
UKI & EE/Benelux/Nordics
Salary not provided
Salesforce
Hubspot
Eloqua
Senior and Expert level
Remote in UK
Digital intelligence platform
Open for applications
Digital intelligence platform
501-1000 employees
B2BArtificial IntelligenceBig dataDeep TechMachine LearningSaaS
Open for applications
Salary not provided
Salesforce
Hubspot
Eloqua
Senior and Expert level
Remote in UK
501-1000 employees
B2BArtificial IntelligenceBig dataDeep TechMachine LearningSaaS
Company mission
To redefine how work is done and how processes run within organizations to give you back your time.
Role
Who you are
- Able to build and maintain strong relationships. Representatives must cultivate connections with clients, stakeholders, and the community. Networking skills are instrumental in expanding the reach of marketing campaigns and fostering long-term partnerships with customer, partner and stakeholders
- Clear, concise, friendly, diplomatic and persuasive communication skills. Clear, concise, friendly, diplomatic and persuasive communication skills. Experience in dealing with different types of critical conversations
- 5+ years’ experience in B2B Enterprise Field Marketing in IT / SaaS in UKI market
- ARR experience & Nordics and Benelux Market experience is a plus
- Strong in campaign orchestration, message optimization, buying persona, ICP
- Experiences in Process Mining and or Intelligent Document Processing is a plus
- Experience in evolving multi-channel marketing programs and campaigns based on performance data, feedback from product marketing, sales, and understanding of the customer and prospects pains
- Proficient in marketing automation (HubSpot or Eloqua) and sales automation/CRM (Microsoft Dynamics or SalesForce) reporting and campaign features
- Experience in MEDDIC and Demand Waterfall. Very experienced in optimization of conversion rates (IQL, MQL, SAO, SQO to Win Rates)
- Experienced in tactical marketing planning and execution with and without partners involved
- Hands On Person. Experienced team worker & experienced working in an international team. Able to work within US-time zone is a plus
- In EMEA, the Field Marketing will closely work with EMEA Event Management & EMEA Lead Management (Top-& Mid of Funnel & Cross-EMEA Campaign Management)
- (British) English Native speaker is a must. German or French is a plus
- Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision
- Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously
- Ability to visit the office of ABBYY min. 1x / week. Ability to travel if needed
- Diploma or degree from a university or technical college in marketing or equivalent experience
What the job involves
- As a trusted partner for intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business
- Innovation and excellence run through our veins, and you will work with experts who are creating market-leading technologies, using Machine Learning and Artificial Intelligence, and an advanced and sophisticated tech stack
- The Field Marketing Manager will be responsible for developing and executing mid-to-bottom-of-funnel strategies and campaigns to drive pipeline growth and marketing-sourced revenue
- Primary focus on the UK & Ireland (80%) and Eastern Europe, Benelux, and Nordics (20%), leveraging partner marketing to engage enterprise and mid-market prospects
- Key priorities include acquiring new customers, expanding relationships with existing clients, and supporting retention efforts
- This is an individual contributor role without team leadership responsibilities
- Work closely with the sales and marketing teams to align efforts and drive revenue
- Use data and analytics to measure and improve the performance of demand generation efforts
- Collaborate with other areas and departments, such as lead management, event management, product and customer service, to create cohesive lead generation efforts
- Monitor industry trends and stay up-to-date on new technologies and techniques
- Conduct market and customer research to identify opportunities and challenges
- Create and manage field marketing budgets and forecasts and report ROI per Campaign on regular basis
- Measure and report on the success of bottom of funnel demand generation campaigns, using metrics such as leads, conversions, and revenue
- Identify and resolve challenges and conflicts within the demand generation process jointly with lead generation management and SDR & sales
- Review leads, Opportunities funnel and revenue weekly; let the SDR explain the working leads, Nurture, Call out per day, Ops generated and Ops age and conversion and calculate and trendline – and shar this forecast with sales jointly with SDR leadership
- Provide training and support to team members on demand generation best practices and tools
- Work hand in hand with Event management to ensure we attend at industry events and conferences to build relationships and promote the company
Our take
ABBYY has been pushing the boundaries of technology since the 80s, when it was founded with the launch of a digital language translation dictionary. Since then, it has evolved into a document translation and processing solution, leveraging innovations in automation and AI to help companies process and translate legal and administrative documents.
With years of experience in the automation and optical recognition sector, it is no wonder ABBYY’s clients number in the hundreds of thousands and include a number of Fortune 500 businesses. Lately, it seems the company has been bolstering its leadership team as it aims to grow revenue and continue expanding the global business.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Employee endorsements
Career progression
"At ABBYY, there are loads of opportunities to jump into new projects and areas of responsibility, based on interest, experience, and aspirations...."
Funding (1 round)
Apr 2015
$6m
EARLY VC
Total funding: $6m
Company benefits
- Remote and hybrid working options
- Flexible hours
- Paid volunteering days off
- Parental leave in all our locations
- Work in an international environment, supported by some of the brightest minds in the industry
- Join an innovative brand that transforms how Intelligent Automation solves highly complex business challenges for top global companies
Company values
- Simplicity - Aspire to make things simple, there's beauty in being able to explain and understand easily
- Transparency - We trust our colleagues with knowledge and information. We know that leading with transparency drives team effort and engagement
- Respect - Above all, we show respect. We are kind to our teammates, respect others' opinions, and we listen
- Think like a customer - We look for opportunities to delight our customers
- Do the right thing - We act like everyone is watching, doing the right thing for our company, our team, and our customers
- Be a team player - We don't sacrifice the team for the individual. Each of our successes, is the success of our team and vice versa. We are #oneABBYY
Company HQ
Congress Avenue Historic District, Austin, TX
Articles
Leadership
David Yang
(Board Director)Founder at Newo, Consultant at Visier, Advisor at HR.com, and CEO and Co-Founder at Yva.ai. Previously founded iiko and co-founded Plazius.
Diversity, Equity & Inclusion at ABBYY
Weronika Niemczyk (Chief People Officer)
- Building a workforce that reflects the world: Our global team is comprised of 800+ people from 30+ nationalities, with ages ranging from 21 to 80.
- Challenging the gender gap in the tech industry: At ABBYY, we are proud of our above-industry-average representation of women in the workplace. Women at ABBYY represent over 40% of our workforce, and more than a third of our team leaders.
- Empowering our colleagues: Our colleagues are supported by our leadership team to form employee initiative groups to connect with, and represent, their community within the company. Women@ABBYY is an example of such a community.
- Flexibility for every lifestyle: We provide everyone at ABBYY with the option to work remotely or hybrid and build a work schedule that fits their lifestyle through our flexible hours policy. Additionally, as part of our Volunteer Time Off program, every ABBYY colleague can take two paid days off every year to contribute to a charity of their choice.
- Nurturing inclusivity and integrity: We hold ourselves accountable to the highest level of integrity and ethical behavior enforced by our Code of Conduct, which sets the standards for how we act at ABBYY
- Celebrating our wins, while striving for better: Over the past years, we have consistently received above industry-average scores of 8.8/10 from our employees when asked how they would rank our Diversity and Inclusion efforts, through our monthly company-wide engagement surveys.
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