Senior Director of Brand Management & Product Marketing, Warner Bros Discovery
$175-325k
Office located in Burbank, CA
Entertainment company
Open for applications
Entertainment company
1001+ employees
Open for applications
$175-325k
Office located in Burbank, CA
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- This role requires someone who is both strategic and scrappy—someone who thrives in a highly collaborative, fast-paced environment and can drive clarity and impact in the face of complexity
- You must be curious about players, markets, pop culture, and the evolving entertainment and media landscape.
- You should care deeply about crafting experiences that delight fans—while also being laser-focused on commercial performance
- A senior marketer with 10+ years of experience in brand and product marketing, ideally in games, entertainment, or IP-driven categories
- Experience leading global go-to-market strategies and cross-functional teams
- A player-first mindset—you understand fandom, community, and how to create authentic brand experiences
- Strategic thinking with the ability to get hands-on and make things happen
- Proven experience working on beloved brands and balancing long-term brand building with short-term performance goals
- A love of storytelling, creative ideation, and building global brands that endure
- A global marketing mindset and sensitivity to regional differences in player behavior, content consumption, and fan expectations
- You don’t just brief the work—you author it. You're comfortable writing positioning docs, creative briefs, and even pitch decks when needed
- Someone who’s always learning, testing, and pushing for better. You know how to blend data and instinct, and you understand how to measure success, optimize and evolve
What the job involves
- We’re looking for a marketing leader who is obsessed with players, fans, and culture—someone who understands the magic of the Harry Potter universe and knows how to bring it to life in ways that resonate with audiences around the world.
- As Senior Director, Brand Management & Product Marketing – Harry Potter Franchise, you’ll lead the brand and marketing strategy for one of the most iconic IPs in entertainment.
- You’ll bring big creative thinking, deep audience understanding, and a hands-on approach to execution
- As the voice of the player, you’ll excel at partnering with studios and product development, infusing player needs, competitive intelligence, and market insights to shape product strategy. The goal: to delight and grow our players through experiences that truly resonate.
- Collaborate with Franchise Planning to ensure brand strategy is aligned with broader franchise direction and opportunities across the Warner Bros. Discovery ecosystem
- Lead the brand and marketing strategy for the Harry Potter games portfolio, ensuring the brand shows up with consistency, creativity, and fan-first authenticity across every player touchpoint
- Be the internal champion for the Harry Potter brand—partnering with studios, publishing teams, to make sure everything we put into the world feels right for our players and the franchise
- Own the go-to-market plans across the lifecycle of each Harry Potter title—from announcement to lifecycle—with guidelines and robust strategy on the audience, positioning, creative approach, channel mix and budget
- Drive big ideas that breakthrough and allow our teams globally to rally around for greater player engagement and brand growth
- Lead the direct, cross functional and regional teams to ensure campaigns are insight-driven, culturally resonant, and performance-optimized
- Use data and audience signals to drive decisions—and know when to trust your gut as a marketer who understands what fans want
- Brief and drive teams across Studio, Growth, Performance Marketing, Market Insights and Analytics to facilitate the right tools, tech, data, automation, insights and always on optimization abilities
- Partner with Market Insights to help shape the product by ensuring player needs, motivations, and cultural signals are reflected in development decisions
- Translate product features into compelling, player-centric messaging that ladders up to our brand values and strategic goals
- Be the voice of the player and fandom in every room—leveraging research, trends, and platform insights to drive relevance and impact
- Lead and work closely with regional publishing teams to deliver globally consistent but locally meaningful brand and product marketing campaigns
- Understand territory-specific cultural nuances and player behaviors—and make sure they’re reflected in plans, assets, and rollout strategies
- Lead and inspire the team focused on Harry Potter brand and product marketing
- Build strong cross-functional relationships and be a force for clarity, progress, and collaboration
- Help drive transformation across the team, including new processes, tools, and ways of working
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company HQ
Midtown Manhattan, New York, NY
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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