Product Marketing Manager, Xero
Payments, 18 Month Contract
More information about location
Cloud-based accounting software
Open for applications
Cloud-based accounting software
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- 5+ yrs - Strong product marketing or marketing experience (preferably within a SaaS organisation)
- Previous payments experience is desirable
- Experience working in a global role across geographies, and in an agile environment with Product Managers and development teams will help you succeed in this role
- Proven experience in the creation and development of product strategy, positioning and messaging
- Ability to think strategically, work independently and effectively in a fast paced environment
- Self-motivated, creative and team player, with excellent project management skills and attention to detail
- Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
- Strong communication, analytical, critical thinking and business strategy skills
- Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
- Ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment
- Passion and desire to make a difference
- Authenticity, diplomacy and drive
What the job involves
- Product Marketing at Xero works closely with both Product and Go-to-market teams across the business to bring a holistic view of customer needs to Product, and translate product initiatives into customer value. We do this so that we deliver maximum product value to customers as efficiently and effectively as possible
- In this role, you will be the product marketing lead responsible for growing our Payments revenue for our Collecting and Making Payments products amongst small business customers and their advisors.
- You will work closely with teams across Product (including Product Management and Product Design) to inform the product strategy and roadmap by understanding the market, competitive landscape, and needs of priority customer segments.
- You will also partner closely with our global and regional GTM teams (Customer Life cycle team, Data and Analytics, Marketing, Sales Enablement, Operations etc.) and be responsible for developing and executing the GTM strategy (including positioning, messaging and experimentation etc.) to drive adoption and usage with new and existing customers globally.
- You will also identify future opportunities to deliver differentiated value and work with Product and Customer teams (global and regional) to build and launch new value to market
- Lead payments growth hacking and in product marketing across Xero owned channels:
- Drive payments attach and usage through ongoing experimentation
- Develop targeted messaging and offers with key payments partners including Stripe, Go Cardless, PayPay, Crezco and BILL
- Optimise and experiment with the in product landing page to increase conversion of payments
- Lead in-product lifecycle marketing strategy and execution, including in-product communications
- Develop funnel reporting to measure success
- You will be a key contributor in assessing market opportunity
- Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points, to ascertain where mobile can help Xero win for their customers
- Consolidate and communicate relevant insights which determine Xero’s opportunity in market. You should integrate these insights into your product marketing plans for the mobile app
- Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams
- You will lead Customer Value Propositions, including development, maintenance, and custodianship throughout Xero
- Lead a strategic and collaborative process with key stakeholders to define the Getting Paid CVP for target audiences. You will also identify and maintain compelling product evidence of CVPs
- Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks
- Ensure CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product
- You will be the primary Product representative on key, high-impact Go-To-Market programs, to ensure we release product efficiently and effectively
- Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms
- Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally
- Develop internal briefing assets and internal sales enablement resources to help prepare and upskill internal teams
- Lead payments growth hacking and in product and through CLM journeys
- Drive payments attach through ongoing experimentation
- Optimise and experiment with the in product landing page to increase conversion of payments attach
- Lead in-product lifecycle marketing strategy and execution, including in-product communications
- You will be part of the Global Product Marketing team in the Xero marketing org. You will have the ability to travel if required
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- Top-spec MacBook or HP Z-book
- Employee Share Plan (own a part of Xero!)
- 23 days holiday plus Bank Holidays (plus an extra 3 days over the Christmas period!)
- 10 days Wellbeing Leave (for sickness, emergencies and taking a mental health break)
- Company Pension Scheme (matched contributions up to 4.5%)
- A range of wellbeing initiatives
- Remote and Flexible Working
Company values
- Human - Xeros are authentic, inclusive and really care. We’re kind and assume the best intent. We’re inclusive, approachable and show empathy. We’re willing to be vulnerable, sharing our fears, failures and learnings.
- Ownership - Xeros deliver on commitments. We do what we say we’ll do. We own our mistakes and take positive action. We move fast to get the right things done.
- Challenge - Xeros are curious. We think and dream big. We welcome challenging conversations and do it with respect. We lead and embrace change, seeking new and better ways.
- Beautiful - Xeros create experiences people love, and that inspire and delight. We do high-quality work and go the extra mile.
- Team - Xeros are great team players. We champion Xero’s purpose and priorities. We work together to do what’s best for Xero and our customers. We appreciate and celebrate each other and our successes.
Company HQ
Te Aro, Wellington, Wellington
Articles
Leadership
Rod Drury
(Founder)Previously Consultant at EY, Founder of Glazier System. Was CEO of AfterMail and Director at TradeMe. Also founded Pacific Fibre and was Director at NZX.
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