Senior Marketing Analytics Consultant, Fractal

• This role requires strong expertise in marketing analytics, data-driven decision-making, and campaign performance optimization. The ideal candidate should be able to quickly onboard and drive impact within a fast-paced environment
• Strong background in Marketing Analytics / Decision Science (mandatory)
• Funnel and cohort analysis ability to build and measure unmanaged and managed setup funnels survival rate benchmarks and retention tenure tracking baselines
• Campaign attribution and reporting experience developing tracking mechanisms for lifecycle marketing campaigns to evaluate Roy investment adjustments and campaign influence on partner adoption
• Strong understanding of partner lifetime value addressable publisher churn reduction and revenue impact analysis tracking in-yard captured revenue and time-to-live
• Hands-on experience in:
• Marketing Mix Modeling (MMM)
• Multi-Touch Attribution (MTA) and Long-Term Attribution (LTA)
• Funnel Analytics
• Campaign Analytics
• ROI analysis across marketing and social media channels
• Data extraction and infrastructure proficiency in querying and working with large-scale product data tables tracking setup to activation drivers and navigating complex data environments such as product data tables and internal bi systems
• Proficiency in working with and setting up agenting workflows using clients first-party agenting tools
• Proficiency in:
• SQL
• Advanced Excel
• Strong understanding of statistical and analytical techniques, including:
• Correlation
• Regression
• Forecasting
• Segmentation
• Experience with the these skills as:
• AdMob
• AdSense
• Cross-functional collaboration ability to partner closely with product analyst engineers
• Excellent communication and stakeholder management skills
• Highly adaptable, flexible, and eager to learn
• Ability to work independently in a remote, fast-paced environment

Desirable

• We are looking for an experienced Marketing Analytics / Decision Science Consultant to join our team on an urgent basis
• Analyse and optimize ROI of marketing campaigns across channels
• Perform analysis on user app data to identify whales in the add mobs ecosystem and do the right kind of recommendations for retention and increasing revenue from such app partners
• Work closely with the leaders and senior analysts on the paid media side for ad mobs and figure out strategies and analyses to help with the program which focuses on increasing revenue from prime customers in the ecosystem
• Ambiguity and scoping skill in defining measurement gap structuring minimum viable measurement approaches and translating high level business priorities into structured analytical roadmaps
• Monitor and evaluate key performance metrics, including:
• Campaign activations
• Revenue generation
• Overall campaign performance
• Conduct deep-dive analysis on social media campaigns and performance metrics
• Build insights and actionable recommendations to improve marketing effectiveness and efficiency
• Leverage data to support strategic decision-making

• End Date: November 16, 2026