Growth Marketing Senior Manager, Kin Insurance
Direct Mail
$138-150k
+ Offers Equity
More information about location
Personalized home insurance platform
Be an early applicant
Personalized home insurance platform
501-1000 employees
Be an early applicant
$138-150k
+ Offers Equity
More information about location
501-1000 employees
Company mission
To reimagine home insurance for every new normal.
Role
Who you are
- The ideal candidate will have a proven track record of growing a direct mail channel, experience working with internal analytics teams to develop direct mail targeting & tactics, and prior people management experience with a passion for managing and developing internal talent
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of experience in growth marketing, with a strong focus on direct mail
- Demonstrated experience in managing and optimizing direct mail campaigns for customer acquisition and retention
- Experience managing monthly budgets of $500K+
- Proven ability to drive customer acquisition and awareness through direct mail
- Strong analytical skills and a data-driven approach to direct mail marketing
- Proficiency in marketing analytics platforms and direct mail tracking tools
- Excellent communication, interpersonal, and presentation skills
- Ability to work independently and collaboratively in a fast-paced environment
- Creative thinker with a passion for innovation and continuous improvement
What the job involves
- We're looking for a highly motivated and experienced Growth Marketing Senior Manager to lead our direct mail strategy and execution
- This role will be responsible for developing, executing, and optimizing our direct mail program to drive new customer acquisition and engagement, with a focus on optimizing our strategy to maximize the opportunity created by internally-developed demand modeling for our potential customer base
- Develop and execute a comprehensive direct mail strategy to drive new customer acquisition and brand awareness
- Manage end-to-end campaign execution, including audience segmentation, creative development, print production, postage, and performance tracking
- Collaborate with internal teams (e.g., creative, analytics, product) to ensure seamless campaign execution, measurement, and consistent brand messaging
- Manage and support the professional growth and development of one direct report, fostering a collaborative and high-performing environment
- Integrating direct mail execution into our broader marketing strategy, optimizing frequency and creative selection to fit within omnichannel top and mid-funnel campaigns
- Organize the monitoring and analysis of campaign performance, providing regular reports and actionable insights to optimize spend and improve ROI in conjunction with our internal analytics team and external vendors
- Conduct A/B testing on variables like copy, creative, formats, and list segments to continuously refine strategies and improve campaign effectiveness
- Stay up-to-date with industry trends, best practices, and emerging technologies in direct mail and offline marketing
- Manage relationships with external agencies, printers, and list brokers as needed
- Manage and optimize budgets for all assigned direct mail campaigns
Application process
- Deadline to Apply: October 27, 2025 at 6:00 AM GMT
Our take
The setup process for home insurance can be difficult and time-consuming, particularly for complex and risky properties. Legacy insurance providers rely on users and brokers to insert uniform data, an approach that is not very accurate considering the idiosyncrasies of each individual property.
Kin Insurance works directly with consumers to provide bespoke and affordable home insurance. The company's software imports thousands of variables based on third-party data in order to provide a more personalized approach to home insurance. Data is also collected from aerial and satellite imagery, government records, and building permits to ensure a house is covered from localized threats such as wildfire, hurricanes and other natural disasters.
Recognizing the antiquated and one-size-fits-all nature of the current home insurance landscape, Kin Insurance has taken an innovative approach by focusing on data collection. Through these means, the company claims that it can offer personalized insurance that can be negotiated directly through its communication channels, ensuring that consumers can access the exact insurance they need without having to pay more than is required. Strong funding, raised across several rounds, will allow Kin to expand its network and business reach.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
Sep 2025
$50m
SERIES E
Feb 2024
$15m
SERIES D
Total funding: $376m
Company benefits
- Medical
- Dental
- Vision
- Life insurance
- Disability insurance
- Commuter benefit plan
- 401k
- Flex spending accounts
- Support for continuing education and professional development
- Training, development, and networking opportunities via Sales Assembly
- Flexible PTO
- Onsite gym membership
- Company-provided lunch each month
- Daily snacks
- Sodas, unlimited flavored water, & coffee
Company HQ
River North, Chicago, IL
Leadership
Sean Harper
(CEO & Co-Founder)Sean worked as a BCG Associate for 5 years before founding FeeFighters.com and working for 2 years at Groupon. After a year as CPO of 2Checkout, they co-founded Kin Insurance, serving since as CEO.
Lucas Ward
(Member of the Board of Directors & Co-Founder)Having studied at Southeast Missouri State University, Lucas spent half a decade at Accenture, before a combined 3 years at ThoughtWorks and Fundspire. They left their CTO position at Rippleshot in 2015 to co-found Kin Insurance in January 2016.
Vivek Vaid
(CTO)Previously CTO at BRANDED, FourKites, Chief Data Officer at Uptake and Head of Technology at Morningstar.
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