Senior Product Marketing Manager, Equinix
$155-257k
Salary dependent on location. Canada: 139,000 - 209,000 CAD. Plus bonus
Digital infrastructure company
Be an early applicant
Digital infrastructure company
1001+ employees
Be an early applicant
$155-257k
Salary dependent on location. Canada: 139,000 - 209,000 CAD. Plus bonus
1001+ employees
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- You have 8+ years of content or product marketing experience in B2B technology, with meaningful experience in AI, cloud, or enterprise infrastructure
- You know how top-of-funnel content works — not just what generates impressions, but what earns trust, sparks curiosity, and moves enterprise buyers to engage
- You understand the AI landscape well enough to write about it with authority, and you know how to adapt a message across blog posts, social, web pages, and campaign briefs without losing coherence or impact
- You're a strong writer, a sharp editor, and a strategic thinker who can manage a content workload with the discipline of a campaign manager and the instincts of a journalist
- 8+ years of B2B content or product marketing experience, with a focus on AI, cloud, or enterprise technology
- Proven track record developing top-of-funnel content across multiple channels — web, blog, social, and awareness-stage campaigns — for enterprise audiences
- Solid understanding of AI use cases and the ability to translate them into content that resonates with enterprise technology and business buyers
- Experience incorporating industry and vertical context into content to make technical topics feel specific and relevant across market segments
- Strong understanding of enterprise buyer personas and how content supports the early stages of the buying journey
- Experience working within or alongside a Product Marketing function; comfort with solution positioning and persona-based messaging
- Ability to manage a high-volume, multi-channel content pipeline across internal teams, external contributors, and agencies
- Exceptional writing, editing, and content quality standards — you set the bar, not just manage to it
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
What the job involves
- Equinix is looking for a Senior Manager of AI Product Marketing to join our global Product and Solution Marketing team and own the development of top-of-funnel content that builds awareness and drives engagement around the AI use cases and industry verticals that enterprise buyers care about most
- You're a marketer and storyteller who understands how enterprise buyers discover and engage with new technology — and who knows how to turn complex AI topics into clear, compelling content that lands across the web, blog, social, and awareness-stage campaigns
- This role is about meeting enterprise buyers where they are — creating content anchored in the AI use cases they're actively pursuing and the industry-specific challenges shaping how they think about infrastructure, and positioning Equinix as the partner best suited to help them move forward
- You'll develop and execute top-of-funnel content aligned to Equinix's broader AI product marketing strategy
- Working across formats — blog posts, solution briefs, web copy, social content, infographics, and awareness-stage campaign assets — you'll maintain a steady cadence of content that meets enterprise buyers early in their journey and keeps Equinix relevant in the conversations that matter
- You'll bring real-world specificity to the content you create — drawing on AI use cases, industry contexts, and market trends to make Equinix's value tangible and credible to both technical and business decision-makers
- You understand how to take a broad infrastructure topic and make it feel immediately relevant to the buyer reading it, regardless of their industry or role
- You'll partner closely with product marketers, technical marketers, digital, and social teams to ensure content is strategically aligned, integrated into go-to-market programs, and optimized for each channel
- You'll leverage AI tools and manage external contributors, agencies, and subject matter experts to maintain a high-quality pipeline across multiple simultaneous workstreams
- Over time, your content will contribute to a growing body of work that positions Equinix as a credible, authoritative voice in enterprise AI infrastructure — not just a vendor, but a genuine resource for buyers navigating a rapidly evolving landscape
- The conversation around AI — what it means for enterprises, how industries are adopting it, and what it takes to actually operationalize it — is one of the most important in technology right now, and it's still being written
- As Equinix's Senior Manager of AI Product Marketing, you'll be one of the people writing it. You'll have the platform, the subject matter, and the cross-functional alignment to create content that genuinely earns attention and shapes how enterprise buyers think. If you've been waiting for a content role with real teeth, this is it
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Adaire Fox-Martin
(CEO & President)Prior to becoming CEO of Equinix in 2024, Adaire spent nearly 3 years at Google in various roles, including Head of Google Ireland and President of Google Cloud Go to Market. She also spent nearly 14 years at SAP and over 18 years at Oracle Corporation.
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