Associate Director, Kargo
Data Partnerships
$140-170k
OTE
3 days a week in office (New York, NY)
Mobile advertisement platform
Be an early applicant
Mobile advertisement platform
501-1000 employees
Be an early applicant
$140-170k
OTE
3 days a week in office (New York, NY)
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- Kargo is looking for an Associate Director, Data Partnerships with a strong ad tech background in data and experience working in client-facing roles
- You thrive in a fast-paced environment, have a passion for data, and are ready to revolutionize the way publishers leverage technology for success
- A Bachelor’s degree or equivalent experience preferred
- 7-8 years experience in a media, tech, or digital company
- Minimum 4 years in client-facing roles
- Programmatic advertising experience a must
- Experience working with LiveRamp is a must
- Proven track record of consultative work with partners to forge strong relationships, understand their objectives and recommend best strategies
- Ability to understand and interpret client needs and partner with product and engineering teams to develop solutions
- Naturally collaborative, and possess exceptional interpersonal, communication and influencing skills (both written and verbal) with a demonstrated ability to work with all levels of leadership
- Knows how to drive projects through to completion
- Strong familiarity with industry jargon and media metrics
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
- Clear understanding of ad servers (DFA, DFP), 3rd party tags and tracking methodology (Celtra, Moat, IAS), programmatic buying between DSPs and SSPs
- Ability to multi-task and prioritize based on revenue impact and urgency on a daily basis
- Strong analytic skills to deliver reporting insights
- Experience with SQL, javascript, python or equivalent technical skills are a plus
- Knowledge of GDPR, CCPA and other privacy regulations is a plus
What the job involves
- Your role is pivotal in unlocking the full potential of Kargo’s platform for advertisers and publishers
- You will be the bridge between cutting-edge data solutions and our clients' business objectives, ensuring they harness the power of data-driven strategies to elevate their advertising efforts
- In this dynamic position, you'll be working with industry-leading data partners to craft innovative solutions that not only optimize revenue but redefine how clients can navigate the complex ad tech landscape
- You'll engage directly with Kargo’s clients to understand their business objectives, challenges, and opportunities related to the use of data products across Kargo’s offerings.
- Work closely with Media Strategy, Client Services and Sales teams to communicate client needs and feedback to internal Support, Product and Engineering teams
- Provide first-line technical support to clients for Kargo’s data products
- Conduct training sessions for Kargo’s internal teams and clients on data best practices, platform functionality, and effective use of data tools
- Provide support to business teams on data-related processes, including client first-party data onboarding, Log Level Data and Data Clean Room requests
- Provide feedback and collaborate with the Product team on the development of new data-related features and enhancements to our platform
- Stay informed about data privacy regulations and help ensure that all use of Kargo’s data solutions adhere to industry standards and legal requirements
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Company HQ
Lower Manhattan, New York, NY
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
Salary benchmarks
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