Lead Analyst, Croud
Analysis
$115-140k
2-3 days a week in office (SoHo, NY)
Performance marketing agency
Job no longer available
Performance marketing agency
501-1000 employees
Job no longer available
$115-140k
2-3 days a week in office (SoHo, NY)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- 5-8 years of experience working in marketing analytics preferably within agencies and directly with clients
- Keen ability to interrogate, analyze data, and derive actionable insights
- Proficiency in working with all types of data including but not limited to web analytics (GA/GA4), media platforms (Meta, Google, etc.), customer (CRM, Salesforce), Amazon, and more
- Familiarity with Google Marketing Platform
- Familiarity with 1P data, Salesforce, CDPs a plus
- Familiarity with SQL and Python/R a plus
- You’re an exceptional communicator. You can edit and refine even the most complex ideas and descriptions, and produce exactly the messages and narratives that work for your audience and stakeholders. You’re comfortable translating concepts and learnings into presentable stories
- Experience working with digital advertising teams, adtech and analytics (both technically and conceptually). You can hold technical conversations in depth with developers, engineers and data scientists
- Experience with brand measurement solutions such as brand lift studies, brand tracking, and working with partners such as Kantar, Nielsen, YouGov, etc
- Experience with creative measurement and testing
- You have a deep understanding of testing methodologies such as incrementality, geo-split, A/B and have the ability to advise when and how clients should test based on question and hypothesis
- You’re comfortable speaking to senior level stakeholders (VP, C-level)
- You’re a problem solver. You have a strong ability to dissect ambiguous challenges and can confidently ask the right questions to land at a proposed solution
What the job involves
- As a team with various different capabilities, Global Analytics services approximately 40 different clients
- As a Lead Analyst, this role will have the opportunity to work with our largest clients at varying altitudes; managing the relationship, guiding the vision and roadmap for our clients to evolve the way they analyze and leverage data to deliver outcomes
- In fulfilling the responsibilities outlined below, the role will consult with our clients, and simultaneously with our internal cross departmental teams
- Client Management & Growth
- Client communications: You will be the main point of contact for our clients in relation to all things analytics. This requires a keen ability to distill complex concepts and connect the dots between analytics products (testing, analysis, data infrastructure, reporting, etc.) and how brands or channel teams use these solutions
- Measurement frameworks and roadmaps: Develop a clear plan for how our clients should measure success based on business objectives, data availability, media strategy, and measurement methodologies
- Develop a plan for clients to achieve measurement and analytics maturity: Build analytics and measurement roadmaps that closely align with client’s business objectives
- This includes identifying opportunities to evolve their approach to media measurement and cultivating credibility and trust within complex organizations in order to gain buy-in for our proposed solutions
- Analysis and Delivery
- Manage global analytics projects across various disciplines: You’ll be responsible for driving analytics projects forward by communicating updates to clients and channel teams, unblocking obstacles and providing relevant context to the various technical analytics teams
- Unlock actionable and valuable insights that drive business outcomes: Leverage an IABI (Insights, Actions, Business Impact) framework to conduct analysis and provide recommendations to our clients and channel teams. This includes applying advanced techniques to conduct an analysis and arrive to conclusions
- Translating outputs from advanced analysis and data science projects into actionable next steps: Distill outputs and learnings from advanced and technical analytics projects into digestible formats for clients and channel teams
- This may include but are not limited to presentations, action plans, POV’s, and quarterly measurement plans
- Subject matter expertise: You’ll be the subject matter expert for our clients and channel teams around brand and media measurement; recommending and implementing solutions that help our clients maximize outcomes
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
50% female employees
29% employee growth in 12 months
Company
Funding (1 round)
Nov 2019
$37.6m
LATE VC
Total funding: $37.6m
Company benefits
- Work from home opportunities
- 20 days vacation a year + 10 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Equity in Croud US upon completion of 6 months
- Annual performance bonus
- 401k plan
- Sales commission (if involved in a pitch)
- Gym Membership contributions (Classpass or NYHRC)
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
- Summer Fridays
Company values
- Passion: Really caring about what we do - and about doing a great job for our clients. But also about our objectives, our personal development, each other, and about Croud’s success as a business
- Imagination: We never rest on our laurels and are natural problem-solvers. We continually push the boundaries for our clients – whether that’s through technological advancement or innovative business solutions
- Integrity: We care about doing the right thing, and about acting as a partner – not a supplier – to our clients. We put accountability, transparency, and meaningful results at the centre of everything we do
Company HQ
London, UK
Articles
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
People progressing
Joined as a Digital Director, promoted to Head of SEO after 1 year. Moved to become Director of Organic Performance after another 1 year and 10 months.
Having started at Croud as a Client Strategy Executive, Caroline is now Client Director
Salary benchmarks
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