Senior Product Manager, Outside
Email and Subscriptions
$130-180k
Salary benchmarked for Colorado rates only and may vary on further locations
Active lifestyle content hub
Open for applications
Active lifestyle content hub
501-1000 employees
Open for applications
$130-180k
Salary benchmarked for Colorado rates only and may vary on further locations
501-1000 employees
Company mission
To inspire and enable people to discover that life is best spent outside experiencing healthy, connected, and fulfilling lives.
Role
Who you are
- 5+ years experience in a product management role for a subscription-supported media or software company
- Experience delivering products in iterative fashion, working closely with engineering teams in an Agile environment
- Content/publisher technology and business experience preferred (e.g. familiarity with Content Management Systems such as WordPress)
- Experience leveraging payment systems (such as Stripe, iTunes, and Google Pay), ESPs (Hubspot, Cordial) and subscription products (such as Piano)
- Proven Strategic Thinking and Market Analysis: Ability to evaluate market trends, competitive subscription models, and identify opportunities for growth through new offerings, such as bundled subscriptions and payment flexibility
- Experience with Subscription Management Platforms: Hands-on experience with Piano or similar subscription management tools, with a track record of leveraging advanced features for managing user subscriptions and payment flows. Experience with android and iOS apps, strongly preferred
- Data-Driven Decision Making: Expertise in analyzing user data to assess the impact of various subscription models, payment providers, and pricing options. Ability to conduct A/B testing, build data-informed business cases, and optimize strategies for acquisition, retention, and revenue growth
- User-Centric Approach: Ability to translate user insights into product features that enhance subscription experiences. Experience in understanding user preferences around payment methods and designing offers that meet user needs while driving adoption
- Cross-Functional Collaboration: Strong skills in working closely with engineering, finance, growth marketing, customer support, and external partners to define and launch new subscription models, integrate additional payment providers, and manage technical and business challenges
- Project and Product Management Expertise: Proven track record of building and executing a product roadmap focused on subscription optimization. Ability to prioritize initiatives that maximize user acquisition, retention, and revenue growth, while managing timelines and stakeholder expectations
- Strong Communication and Stakeholder Management: Ability to clearly articulate the rationale behind product decisions and the expected ROI. Proven experience in communicating progress, trade-offs, and strategic decisions to both technical and non-technical stakeholders
What the job involves
- As the Senior Product Manager for Email and Subscriptions at Outside, you will be the product owner of the full funnel that drives our users into our subscription offerings and through their journey as subscribers - from newsletters to registration and checkout to retention
- In close partnership with our growth marketing team, you’ll leverage a suite of subscription, email and marketing platforms, ensuring that our user journeys are both functional and a source of delight for our users
- Your insights will shape the way we connect with our community, providing them with seamless access to the outdoor content and experiences they love
- Within 1 month, you will:
- Establish relationships with stakeholders, team members, and product leadership to foster collaboration and align on priorities
- Deeply analyze the competitive landscape of subscription products and services, identifying key opportunities
- Immerse yourself in our user data, gaining a nuanced understanding of our users’ needs, behaviors, and motivations
- Begin shaping the strategic roadmap for subscription management, identifying key areas for revenue growth and user engagement
- Within 6 months, you will:
- Develop a clear vision and strategy for the email and subscription products that differentiates us in the market, focusing on delivering unique value to users
- Create a data-informed product roadmap that outlines initiatives for acquisition, retention, and revenue growth
- Champion a user-centric approach in the product development process, using both qualitative insights and quantitative data to validate strategic decisions
- Implement and iterate on initiatives that directly contribute to revenue growth, such as optimizing pricing models, expanding subscription offerings, or improving retention rates
- Within 12 months, you will:
- Be recognized as the domain expert on the subscription and email products, with a deep understanding of market dynamics, user segments, and revenue drivers
- Develop business cases for new product innovations, grounded in market research and user data, to drive long-term growth
- Drive cross-functional alignment around key strategic priorities, ensuring the entire team is focused on impactful initiatives
- Lead efforts to enhance the overall subscription experience, exploring partnerships and opportunities to expand our reach and market share
Our take
Keeping people connected is among the many benefits of the digital world. Outside - formerly known as Pocket Outdoor Media - provides digital content for outdoor enthusiasts and athletes to find events, trade tips, and easily find the lifestyle content that is right for them.
Outside brings together a variety of traditional brands as well as additional content to create a complete user experience. Through its site, users can access meal plans, gear reviews or even online courses, as well as find the latest developments in any outdoor recreational or competitive activity.
The value of digital content is growing at an impressive rate, as is the target audience for Outdoor's content as the popularity of the outdoors is on the rise. As the market continues to grow, the company finds itself in a promising position for future growth, and it will be interesting to see what it focuses on next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2021
$150m
SERIES B
Jul 2020
$14m
SERIES A
Total funding: $164m
Company benefits
- Equity: we believe that all employees are owners and that we all contribute to the success of the company
- Comprehensive benefits package: Health, Dental, Vision, Life & AD&D, and more!
- Flexible time away: we believe in both the importance of working hard AND taking time to refresh and rejuvenate
- Learning & development: we put employees first and provide resources for personal and professional advancement
- Fringe benefits: cell phone reimbursement, fitness and ClassPass access, commuter program, etc
Company values
- Outside is the expert guide in discovering, creating, and maintaining a lasting love for an active life, on a healthy planet, accessible to all people
- Outside is the home for active lifestyle experts
- Outside believes in harnessing technology to unlock participation
- Outside advocates for a healthy planet accessible to all people
- Outside builds communities of engaged enthusiasts who believe life is an adventure
Company HQ
Goss - Grove, Boulder, CO
Articles
Leadership
Robin Thurston
(CEO)Former CEO of Helix and Pocket Outdoor Media. They also worked at Under Armour as an EVP and Chief Digital Officer.
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