Director of Product Marketing, Wealthfront
Cash and Home Lending
$196-221k
+ Equity
Automated investment management
Be an early applicant
Automated investment management
201-500 employees
Be an early applicant
$196-221k
+ Equity
201-500 employees
Company mission
To build a financial system that favors people, not institutions.
Role
Who you are
- 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
- Passionate storyteller with strong communication, presentation, and writing skills
- Strategic thinker who equally values creativity and marketing effectiveness
- Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
- A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments
- A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
- Experience managing and developing a team of marketers
- Personal finance knowledge and experience is a big bonus, but not required
- Bachelor's degree or higher
What the job involves
- Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Banking and Home Lending businesses
- . As the newest member of the growing Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities
- You’ll work closely with partners across the company, in Product, Engineering, Design, Insights, and others
- The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning, and scale products after they have found product market fit
- Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data
- They are also strong cross-functional leaders and communicators. They are highly collaborative and oriented toward product-led growth
- Success will require strategic thinking, analytical rigor, and a customer-focused mindset
- You’ll help us build and grow financial products that favor people, not institutions
- Lead the team in crafting and executing strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit
- Develop positioning, audience, and distribution strategies for new and existing products
- Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
- Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
- Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
- Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
- Lead business performance recaps and findings with executive leadership team
- Manage a team of product marketers, contributing to a culture of excellence, curiosity, and respect
Our take
Wealthfront's platform takes the hassle and stress out of investing, financial planning, borrowing, and saving with automated services and financial advice. Its robo-advisor allows customers to set a financial limit on their accounts, anything above the limit is moved into an investment account or another account chosen by the customer.
Indeed, it has some similarities to round-up apps like Acorn, which round up purchases and put the spare change into savings. There are other companies working on robo-advisors too, such as Morgan Stanley and Betterment.
Nonetheless, with an impressive and steadily increasing list of clients, and more than $50B of assets under its management, Wealthfront achieved Unicorn status in September 2022. Now it is diversifying its offerings, branching into high-interest checking accounts and investment advice and reportedly seeking a valuation of up to $2.05B in its upcoming IPO, a move that puts the company in a strong position for even more growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2018
$75m
SERIES E
Oct 2014
$64m
SERIES D
Total funding: $204.5m
Company benefits
- Lunch and snacks on the house: Enjoy lunches, snacks, coffee and stipends to go out to lunch with coworkers.
- More tools in your toolbox: Join one of our affinity groups, attend leadership trainings and receive 1:1 mentorship. We give team members a quarterly learning stipend so we can all continue to grow and improve.
- Commuting made easy: We’re a short walk from the Palo Alto Caltrain and all employees receive a Caltrain pass. Our co-working space in San Francisco is great for days when you need to work from the city. An additional transportation stipend and relocation bonuses make getting to the office a breeze.
- Prioritize Wellness: Stay happy and healthy however you choose with our monthly wellness reimbursement. You define what wellness means for you — a massage, running sneakers, or dance classes? It’s your call.
- Work/life balance (no, really): We have flexible working hours, a discretionary time off policy and offer 16 weeks of paid parental leave (both parents). We work hard, but we rejuvenate too.
- Your health matters: We provide comprehensive medical, dental and vision coverage for you and your family, including HSA contributions for high deductible plans.
Company HQ
University South, Palo Alto, CA
Leadership
Dan Carroll
(Founder & CSO)They studied Finance and Entrepreneurship at the University of Arizona before using this expertise to co-found Wealthfront in December 2008.
David Fortunato
(CEO)David has been at Wealthfront since 2009, joining the company as CTO. He then became the President in 2019 and CEO in 2021.
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