Director of Creative Strategy, Influencer
$150-170k
Influencer marketing platform
Open for applications
Influencer marketing platform
501-1000 employees
Open for applications
$150-170k
501-1000 employees
Company mission
For creator campaigns to be judged in the same way as other media activations.
Role
Who you are
- The ideal candidate has experience on the Director-level ready to step into an agency leadership role, taking ownership of creative strategy practice
- You thrive on building, creating, and evolving the ever changing creator ecosystem and continue to push Influencer as leader in the space
- Minimum of 9 years’ experience in a creative strategy or brand strategy role within an agency or related environment, with at least 3 years of management experience
- At least 3 years of hands-on influencer marketing experience with proven knowledge of the creator economy
- Deep understanding of the agency revenue model (retainers, project-based fees, scopes of work, margins) and ability to connect creative strategy to commercial growth
- Demonstrated track record of delivering socially-led branded content campaigns across platforms (Meta, TikTok, Snap, YouTube)
- Experience building, designing, and leading persuasive client decks and presentations
- Proven ability to distill complex client challenges into clear, insight-driven influencer briefs
- Strong communication, organizational, and time-management skills
- Comfortable engaging with and presenting to senior stakeholders (internal leadership, client CMOs, and IAT partners)
- Adept at balancing competing priorities and managing team bandwidth against client demands
- High-energy, results-driven leader with both short-term problem-solving skills and long-term vision for growth
- Collaborative and empathetic, able to partner effectively across functions (sales, measurement, creative, accounts) while fostering team development
What the job involves
- This role reports to the VP of Strategy, Media & Production
- We are seeking a Director of Creative Strategy to help lead our Creative strategy team
- This role is responsible for delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling
- Have a major stake in the growth of Influencer both internally and externally
- Autonomy to partner directly with client teams, building trusted relationships that foster long-term impact
- Join and lead a team of best in class strategists
- In the first few months, you would have:
- Have a full understanding of Influencer’s capabilities, offerings, and help improve any gaps within
- Build strong working relationships with both internal teams and client stakeholders, becoming a trusted extension of their marketing departments
- Manage internal resourcing and brandwidth across the team to temper expectations
- Lead the vision, standards, and growth of the Creative Strategy practice, ensuring best-in-class thinking across all verticals and clients in partnership with the senior leadership team
- Partner with VP, leadership, and client teams to set strategic direction, ensuring Influencer is positioned as a category leader in creator marketing
- Build, mentor, and manage a high-performing team of strategists, balancing resourcing and bandwidth while fostering career growth
- Establish and refine processes, tools, and frameworks that elevate creative strategy delivery across the agency
- Drive new business opportunities by shaping pitches, leading workshops, and presenting thought leadership to prospective clients
- Serve as a senior client partner, cultivating C-suite and senior marketing relationships that extend beyond campaign delivery
- Oversee the integration of cultural insights, category intelligence, and consumer trends into agency outputs to future-proof creative work
- Champion innovation in the creator economy, ensuring the agency stays ahead of platform shifts, social storytelling formats, and influencer trends
- Represent Influencer at industry events, conferences, and IAT meetings to raise visibility of our strategic expertise
- Collaborate cross-functionally with sales, measurement, and creative leads to connect strategy seamlessly to execution and business outcomes
Our take
Influencer is a technology platform that simplifies influencer marketing for both advertisers and creators. Connecting global brands with a network of vetted macro and micro creators, ensuring authenticity, quality, and creativity.
Once a connection is made, brands collaborate with creators to promote their products organically through creative content. Alongside this, the platform also provides brands with in-depth analytics on both the creators and campaign performance.
As an Official Global Marketing Partner with Meta, TikTok, YouTube, Twitch and Snapchat, Influencer has delivered award-winning campaigns for global brands like Xbox, NatWest, Amazon, Coca-Cola, Google, ASOS, and Spotify
With the growing shift towards influencer marketing, the Influencer team is poised to leverage its deep industry knowledge, extensive social media expertise, and global reach to capitalize on this trend
Kirsty
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Sep 2019
$3.7m
SERIES A
Total funding: $3.7m
Company benefits
- Private Healthcare: We've got you covered for a range of healthcare needs
- Enhance Parental Leave: We support our people with big life changes
- Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
- Hybrid Working Model: We understand that your best work doesn't need to be in our offices. That's why we offer our people the option to work from home for two days a week
- Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
- Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
- End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
- Flexible Working: Start and finish times that can be flexed to support you
- Work from Anywhere Policy: Enjoy the freedom to work from where you want
- Dog Friendly Office: Your four-legged friends are always welcome in our office
- Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
- Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
- Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
- Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career
Company HQ
Soho, London, UK
Leadership
Ben Jeffries
(Co-Founder & CEO)Award winning Entrepreneur, Co-Founder of Breeze Clothing.
Caspar Lee
(Co-Founder & CVO)Investor and Youtuber. Co-Founder of MVE and Creator Ventures.
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