Lifecycle Marketing Manager, Maven Clinic
Virtual clinic for women's and family health
Open for applications
Virtual clinic for women's and family health
501-1000 employees
Open for applications
501-1000 employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- Focus on pipeline and revenue targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful upsell/cross-sell campaigns that drive high-quality leads, marketing qualified accounts, and quality pipeline
- Copywriting and communication: Effectively communicate with ICP across channels and iterate on messaging as more data
- Collaboration: Work closely with Marketing, Sales, Customer Success to align messaging, timing, and campaign strategy
- Innovation: Evaluate new tools and strategies to more efficiently and effectively reach our ICP
- Elevate Brand Presence: Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences
- Experience: 4-6+ years in demand generation or growth marketing with a demonstrated ability to drive engagement and revenue
- Marketing Expertise: Strong understanding of digital marketing channels, including email and paid advertising, and content marketing
- Technical Skills: Analytical mindset with strong quantitative and analytical skills to guide strategic decisions. Hands-on experience with marketing automation, CRM systems, and data segmentation
- Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus
What the job involves
- Maven is looking for a strategic and results-oriented Lifecycle Marketing Manager to develop multichannel strategies and execution for engaging prospects, and growing our relationship with our customers
- You’ll leverage data to uncover opportunities within our existing database, build lifecycle journeys that drive opportunities, and develop upsell and cross-sell campaigns that maximize customer value
- This role is ideal for a marketer who is equal parts strategic thinker and data-driven executor, with a passion for creating impact through personalized, timely communication
- You’ll work closely with cross-functional teams, including content, product marketing, sales, account based marketing, design, events, and marketing ops
- Propose and develop a comprehensive multi-channel strategy to drive further engagement with engaged accounts and deliver marketing qualified accounts to sales
- Evaluate white space in customer base and develop targeted upsell campaigns to drive value within customers
- Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer's journey and develop go-to-market strategies that effectively address our target market's needs
- Utilize data-driven insights to continuously optimize tactics, ensuring maximum ROI and efficiency
- Execute Campaigns
- Lead the planning, development, and execution of stage based campaigns across multiple distribution channels, including email and paid advertising
- Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis
- Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate through deployment and post-campaign analysis
- Partner with RevOps and Sales to do a white space analysis of our CRM data and identify expansion opportunities
- Segment the customer base, and identify whitespace and expansion opportunities
- Leverage automation and personalization: Use tools like HubSpot, Salesforce, or Marketo to create scalable, high-impact campaigns tailored to employer profiles
- Analytics & Reporting
- Track, analyze, and report on campaign performance, providing insights to the marketing team and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI
- Forecast results and track progress against KPIs and revenue goals
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its online pregnancy, fertility, and pregnancy clinic gives users holistic care. The digital health model delivered by Maven is intended to make healthcare services more accessible: it aims to support those that have been marginalized by the traditional health care system.
This means that Maven forms part of the global digital health market; a burgeoning sector of the Internet economy. Many companies are already delivering digital healthcare solutions: rivals to Maven include Doctor On Demand, Heal, Pager, 98point6 , K Health, Lemonaid, MDLIVE, First Stop Health and HealthTap. However, Maven's focused on marginalised groups is what sets it apart.
Maven has received significant funding as it continues to address areas of underrepresented healthcare coverage, such as treatment of postnatal depression. As the company grows, Maven will use this new funding to continue to personalise its platform and enhance its service's cultural flexibility, increasing its support networks across all stages of family and reproductive life. Recent examples of expansion is new product offering for personalised support for those trying to conceive naturally.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company HQ
Hudson Square, New York, NY
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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