Head of Demand Generation & Field Marketing, Sendbird
$230-250k
+ Equity
3 days a week in office (San Mateo, CA)
AI customer exprience platform for enterprise
Job no longer available
AI customer exprience platform for enterprise
201-500 employees
Job no longer available
$230-250k
+ Equity
3 days a week in office (San Mateo, CA)
201-500 employees
Company mission
To power every meaningful conversation in the world - whether human to human, or human to AI.
Role
Who you are
- We are looking for a goal-oriented leader who thrives on hitting and exceeding pipeline numbers. Our ideal candidate is entrepreneurial, adaptable, and energized by the fast-paced nature of the rapidly evolving AI market
- To succeed in this role, you must think big, act boldly, and apply creativity to generate demand for Sendbird’s platform and products
- Data-driven: You use analytics to build and optimize multi-channel, multi-region demand generation plans
- Detail-oriented: You maintain strong attention to detail and uphold operational excellence in execution
- Creative: You embrace rapid experimentation, measure effectiveness rigorously, and are willing to change direction when needed. You inspire creativity with a bias for action
- A driver: You can set an agenda, drive alignment, and bring together cross-functional resources to achieve goals
- A mentor: You help your team understand the connection between marketing campaigns and broader company strategy
- Tech-savvy: You are comfortable with AI-first growth marketing strategies and scalable solutions
- 7–10+ years of B2B demand generation experience at a SaaS, PaaS, or high-tech company with direct ownership of pipeline goals
- Strategic leadership with the ability to work backward from a growth target
- Proven success scaling enterprise GTM through ABM, field, and executive programs
- Strong understanding of lead lifecycle, scoring models, and funnel optimization
- Experience enabling sales teams across North America, EMEA, and APAC
- Startup experience building systems from the ground up
What the job involves
- Sendbird is seeking an experienced and strategic Global Head of Demand Generation & Field Marketing to lead worldwide growth
- As the Head of Demand Generation, you will own the new customer acquisition pipeline targets committed to management and the board
- You’ll lead from the front as a player-coach, willing to roll up your sleeves and guide your team of growth, ABM, field, and event marketers to strategize, plan, and execute consistently quarter after quarter
- Build, mentor, and coach a high-performing team of Demand Generation, Event, and Field Marketing professionals who can plan and execute effective demand generation strategies
- Scale ABM and growth marketing efforts, define and refine KPIs and processes, manage a sizable and growing acquisition budget, and take responsibility for exceeding quarterly pipeline goals
- Define the vision and strategy for field marketing across regions, creating scalable frameworks for events, ABM, and partner initiatives
- Manage and optimize digital demand generation channels including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns. Develop outbound marketing and ABM frameworks that align with sales objectives and are tailored to specific industries
- Use advanced data and analytics to monitor performance, optimize programs, and allocate budget strategically for maximum ROI
- Collaborate closely with Sales and leadership to ensure marketing efforts convert into meaningful opportunities
- Travel as needed to support major events, executive programs, and field initiatives (approximately 30%)
Our take
Sendbird offers APIs to help companies build their own text and video communication features. The company's suite of solutions helps businesses worldwide improve customer retention, conversion, and optimized customer support.
The company has been developing its APIs fast, including adding moderation capabilities - an attractive feature in an age that increasingly prioritizes ‘clean’ online communication. Among its newest set of capabilities is Delight.ai, the first branded AI concierge built on long-term memory.
Its clients include Reddit, Hinge, and DoorDash. They are, however, strategically raising further investment, as the field is competitive even with its impressive client roster and technological instincts, regardless, Sendbird is well positioned within the market to keep ahead of the competition.
Steph
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2021
$100m
SERIES C
May 2019
$102m
SERIES B
Total funding: $273m
Company benefits
- Be Your Best Self: A generous all-in-one wellness benefit. Use it on anything from workout equipment to hobby gear to gadgets to gaming consoles.
- AI Citizenship: As an AI-first company, we are sponsoring all members with real budget to adopt various AI software to 100x productivity and creativity.
- Generous PTO: In addition to paid holidays, accrued vacation and sick leave, employees get paid volunteer time off, and a good amount of family or paternal leave.
- Rest & Rejuvenate: Take a non PTO day off to enjoy your birthday or just to relax and refresh yourself.
Company HQ
Downtown, San Mateo, CA
Leadership
John S. Kim
(Co-Founder & CEO)John founded two startups. Their first startup, Paprika Lab - a social gaming company, was acquired by GREE and they were Korea's all-time no.1 pro gamer in Unreal Tournament.
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