Marketing Analyst, Cribl
$98-123k
+Equity + Eligibility for a discretionary company-wide bonus
Data engine for IT and security
Job no longer available
Data engine for IT and security
1001+ employees
Job no longer available
$98-123k
+Equity + Eligibility for a discretionary company-wide bonus
1001+ employees
Company mission
To empower enterprises to unlock the value of all their data.
Role
Who you are
- Experience: 2+ years in a data analytics role, ideally within a marketing or related environment
- Experience with Marketing Attribution: Hands-on experience with multi-touch attribution modeling, lead scoring, or account-based marketing analytics
- Technical Skills: Proficiency in SQL and at least one major data visualization tool (Looker, Tableau, Power BI). Familiarity with data processing/manipulation tools like Python or R is a plus
- Analytical Skills: Skilled in statistical analysis, KPI creation, and understanding key marketing metrics (e.g., lead quality, engagement rates, marketing-sourced revenue)
- Communication: Ability to translate data into meaningful insights, presenting complex ideas simply with clear, actionable recommendations
- Attention to Detail: Strong commitment to data accuracy, quality, and detail
- Problem-Solving: Approach complex business questions with a data-driven, practical mindset
- Collaboration: Experience working cross-functionally with marketing, analytics, revenue operations, and enterprise applications teams
- Knowledge of Marketing Platforms: Familiarity with platforms like Google Analytics, Salesforce, and marketing automation tools (e.g., HubSpot, Marketo)
- Storytelling with Data: Strong ability to convey the narrative behind data, driving understanding and action among stakeholders
What the job involves
- We are seeking a detail-oriented Marketing Analyst to join our team
- This role is crucial in supporting the marketing team through building dynamic dashboards, providing insightful reporting, and driving data-driven decision-making
- You’ll partner closely with program owners to define KPIs, implement attribution tools, and deliver actionable insights that optimize our marketing performance
- This is an exciting opportunity to shape the data infrastructure for our marketing team and have a significant impact on business growth
- You’ll work in a collaborative environment with ample opportunities for learning and professional development
- Define and Track KPIs: Collaborate with marketing program owners to establish meaningful KPIs for measuring program or content performance, setting benchmarks that align with overall business goals
- Develop Dashboards & Reports: Design, build, and maintain interactive dashboards and custom reports to support both real-time and recurring reporting needs
- Work closely with stakeholders to ensure reporting meets unique objectives and provides clarity
- Optimize Attribution Tools: Assist with the implementation of tools like Bizible or similar multi-touch attribution solutions
- Maintain and refine the tool to ensure accurate attribution insights and conduct regular audits to validate data integrity
- Analyze Marketing Data: Use data to provide actionable insights on marketing campaign performance, content engagement, website analytics, lead lifecycle, account funnel, and other key marketing metrics
- Provide Data-Driven Insights: Identify key trends, patterns, and opportunities within data, delivering concise recommendations to improve marketing strategies and maximize ROI
- Data Storytelling: Create visually compelling reports that simplify complex data, assist in ensuring insights are effectively communicated to non-technical stakeholders
- Operational Efficiency: Identify gaps and opportunities in current marketing analytics processes, enhancing data quality, usefulness, and operational efficiency
- Custom Formula Creation & Data Merging: Develop custom formulas and data blending techniques to create advanced, connected analytics that answer complex marketing questions and bridge insights across multiple technologies
Our take
In a bid to simplify big data analytics, Cribl offers a data observability pipeline which allows users to reduce low value data, improve routing and gain more data context on one interface.
As companies now collect more and more data from frequently scattered sources, its useability and reliability comes into question. By offering an observability service, Cribl allows users to maintain the health of their data systems by monitoring, tracking and troubleshooting issues.
Cribl's main challenge will be competing with the likes of Observe and Edge Delta. However, Cribl has raised impressive funds that should accelerate its transition from a limited tool vendor to a fully-fledged observability suite. The company also boasts surpassing $100 million in annual recurring revenue, having grown this from $1 million in less than four years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2024
$200m
SERIES E
May 2022
$150m
SERIES D
Total funding: $592.5m
Company benefits
- Medical, dental, and vision insurance: Our comprehensive benefit plans have you and your family covered when it comes to the important stuff. Beyond the basics, we also have supplemental plans like accident insurance, One Medical, and FSA/HSA accounts.
- Disability and income protection: When you need it most, Cribl's disability and income protection benefits have your back, with up to 4 weeks of paid medical leave. We also cover basic life insurance with options to increase your coverage.
- Mental health Care: Mental health is physical health! We offer free coaching, therapy sessions and more through Modern Health to support you in navigating all aspects of life.
- Retirement plan: Saving for the future doesn't happen all at once. We offer retirement accounts to help you make progress towards your financial goals.
- Family planning: Regardless of what your family unit looks like at home, Cribl supports your journey by offering family-forming benefits from adoption, to fertility, and through postpartum. We also offer a paid gender-neutral parental leave benefit to support you and your family.
- Time off: We offer generous, flexible time off for all employees and empower you to balance your work and life in the ways that suit you best. Twice a year we all log off together for a "Recharge Day", and in December we enjoy a company-wide winter break.
- Remote office perks: All new employees receive a one-time $1,000 stipend towards their home-office set up. We also offer a monthly reimbursement for phone, internet, coworking pass, or a weekly meal.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Clint Sharp
(Co-Founder & CEO)They were Chief Software Architect at Prophetline from 1999 to 2002, and the founder of Aggregate Technology Solutions. They were also Senior Director of Product Management at Splunk.
Dritan Bitincka
(Co-Founder & Products)They worked as Computer Sciences Laboratory Director at Farleigh Dickinson University. Joined Splunk as Principal Architect in 2011.
Ledion Bitincka
(Co-Founder & CTO)They acted as a Scientific Consultant at Harvard University before joining Looksmart as a Software Engineer in 2006. They founded Triangulus Communications and were Splunk's Advanced Development Architect.
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