Retention Marketing Manager, FIGS

• This role requires a deep understanding of customer behavior, segmentation strategies, and the ability to collaborate effectively with cross-functional teams to enhance technical capabilities within our retention program
• The ideal candidate has +5 years of lifecycle strategy and hands-on journey building experience
• Candidates should have a passion for marketing automation, problem solving, and working cross-functionally
• Minimum 5+ years of experience in CRM and retention marketing, with a proven track record of driving customer engagement and loyalty
• Strong analytical skills and ability to interpret and act on data insights
• Hands-on experience with building out customer journeys in CRM platforms, Iterable (Email) and Attentive (SMS) preferred
• End-to-end understanding of automated campaigns (e.g. data infrastructure, targeting logic, campaign creation)
• Proven ability to lead end-to-end creative briefing for email automations
• Highly organized with the ability to manage multiple projects and priorities simultaneously
• Knowledge of HTML, CSS, and design principles for email marketing
• Working knowledge of SQL, and dynamic scripting languages preferred
• A team player with excellent communication and collaboration skills

• FIGS is hiring a Retention Marketing Manager to join our team
• This role is key to developing personalized, data-driven campaigns that boost channel revenue, purchase frequency and order value, and customer retention
• By owning the full lifecycle of customer communication, this role will increase customer lifetime value (LTV) and reduce churn, while optimizing and growing retention strategies
• You will be the expert in analyzing customer data and driving growth throughout each lifecycle stage of a FIGS customer
• Reporting directly to our Senior Director of Retention, you will own automated customer journey campaigns across various channels and customer segments, with the goal of improving Repeat Rates and LTV
• Analyze customer data to identify trends, preferences, and opportunities for segmentation
• Utilize insights to develop targeted lifecycle marketing strategies across email, SMS, push, and other owned and paid channels
• Develop and execute email, SMS, and push campaigns that are personalized, relevant, and drive stronger repeat rates and lifetime revenue
• Lead creative briefing, in partnership with internal Brand and Creative teams, for new and existing email series with data-backed recommendations
• Establish, implement, and optimize A/B testing strategies to drive campaign performance
• Monitor campaign KPIs and report to key stakeholders on program performance
• Collaborate with engineering, data and analytics teams to enhance technical capabilities within our program, including but not limited to dynamic product recommendations, promo and offers implementation, and advancing event-based triggers and behavioral segmentation
• Oversee the implementation of new tools and technologies to support lifecycle marketing efforts
• Work closely with marketing, insights, brand, merchandising, and site teams to ensure alignment of lifecycle marketing campaigns with Retention roadmap objectives
• Collaborate with creative teams to develop compelling content and messaging for campaigns
• Track and analyze key performance metrics for automated email and SMS campaigns
• Prepare regular reports and insights to inform decision-making and optimize future campaigns

• Equity: All FIGS employees have the opportunities to own shares in FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
• Annual bonus
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental, and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more

Total funding: $72m

FIGS is a lifestyle and apparel brand dedicated to providing durable, comfortable, and stylish products for healthcare professionals. Operating on a direct-to-consumer model, FIGS ensures a streamlined connection with its audience.