Retention Marketing Manager, FIGS
$110-130k
+ Equity, ESPP and Annual Bonus
Office located in Santa Monica, CA
Medical apparel
Open for applications
Medical apparel
201-500 employees
Open for applications
$110-130k
+ Equity, ESPP and Annual Bonus
Office located in Santa Monica, CA
201-500 employees
Company mission
To celebrate, empower and serve those who serve others.
Role
Who you are
- This role requires a deep understanding of customer behavior, segmentation strategies, and the ability to collaborate effectively with cross-functional teams to enhance technical capabilities within our retention program
- The ideal candidate has +5 years of lifecycle strategy and hands-on journey building experience
- Candidates should have a passion for marketing automation, problem solving, and working cross-functionally
- Minimum 5+ years of experience in CRM and retention marketing, with a proven track record of driving customer engagement and loyalty
- Strong analytical skills and ability to interpret and act on data insights
- Hands-on experience with building out customer journeys in CRM platforms, Iterable (Email) and Attentive (SMS) preferred
- End-to-end understanding of automated campaigns (e.g. data infrastructure, targeting logic, campaign creation)
- Proven ability to lead end-to-end creative briefing for email automations
- Highly organized with the ability to manage multiple projects and priorities simultaneously
- Knowledge of HTML, CSS, and design principles for email marketing
- Working knowledge of SQL, and dynamic scripting languages preferred
- A team player with excellent communication and collaboration skills
What the job involves
- FIGS is hiring a Retention Marketing Manager to join our team
- This role is key to developing personalized, data-driven campaigns that boost channel revenue, purchase frequency and order value, and customer retention
- By owning the full lifecycle of customer communication, this role will increase customer lifetime value (LTV) and reduce churn, while optimizing and growing retention strategies
- You will be the expert in analyzing customer data and driving growth throughout each lifecycle stage of a FIGS customer
- Reporting directly to our Senior Director of Retention, you will own automated customer journey campaigns across various channels and customer segments, with the goal of improving Repeat Rates and LTV
- Analyze customer data to identify trends, preferences, and opportunities for segmentation
- Utilize insights to develop targeted lifecycle marketing strategies across email, SMS, push, and other owned and paid channels
- Develop and execute email, SMS, and push campaigns that are personalized, relevant, and drive stronger repeat rates and lifetime revenue
- Lead creative briefing, in partnership with internal Brand and Creative teams, for new and existing email series with data-backed recommendations
- Establish, implement, and optimize A/B testing strategies to drive campaign performance
- Monitor campaign KPIs and report to key stakeholders on program performance
- Collaborate with engineering, data and analytics teams to enhance technical capabilities within our program, including but not limited to dynamic product recommendations, promo and offers implementation, and advancing event-based triggers and behavioral segmentation
- Oversee the implementation of new tools and technologies to support lifecycle marketing efforts
- Work closely with marketing, insights, brand, merchandising, and site teams to ensure alignment of lifecycle marketing campaigns with Retention roadmap objectives
- Collaborate with creative teams to develop compelling content and messaging for campaigns
- Track and analyze key performance metrics for automated email and SMS campaigns
- Prepare regular reports and insights to inform decision-making and optimize future campaigns
Our take
FIGS is a lifestyle and apparel brand dedicated to providing durable, comfortable, and stylish products for healthcare professionals. Operating on a direct-to-consumer model, FIGS ensures a streamlined connection with its audience.
FIGS' unique selling proposition lies in its Technical Comfort™, featured in its range of antimicrobial, elastic scrubs and uniforms with functional pockets. Inspired by a co-founder's friend, FIGS addresses the discomfort of traditional uniforms and the demanding hours of healthcare professionals. With around 20 million healthcare professionals in the US, FIGS has a significant potential market. However, the economic climate has led to a downturn in purchases despite customer loyalty.
In a strategic move, FIGS partnered with the U.S. Olympic and Paralympic Committee to outfit Team USA healthcare professionals. This partnership, which includes a limited-edition collection for the Paris 2024 Games, underscores FIGS' commitment to supporting healthcare workers on a global stage.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2018
$65m
SERIES B
May 2016
$5m
SERIES A
Total funding: $72m
Company benefits
- Equity: All FIGS employees have the opportunities to own shares in FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
- Annual bonus
- Comprehensive benefits and perks package focused on your well-being, including premium medical, dental, and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
- Amazing 401(k) program, with a company match up to the first 6% of your contribution
- Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
- Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
- FIGS sponsored Uber Eats voucher for in-office weeks
- Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
- Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more
Company HQ
Santa Monica, CA
Leadership
Heather Hasson
(Executive Chairman)They studied at the University of Wisconsin-Madison before co-founding FIGS in January 2010. They then spent a year at Saïd Business School, and have been a RxArt Board Member since December 2019.
Trina Spear
(CEO)They started their career with 4 years at Citi, before working as an Associate at The Blackstone Group for a year. They co-founded FIGS with Heather in 2010, and have been serving as CEO since.
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