Senior Product Marketing Manager, VSCO
Growth
$170-185k
+ Equity + Discretionary bonuses based on performance
Creative platform for photographers
Open for applications
Creative platform for photographers
201-500 employees
Open for applications
$170-185k
+ Equity + Discretionary bonuses based on performance
201-500 employees
Company mission
To equip photographers with the tools, community, and exposure they need to expand creatively and professionally.
Role
Who you are
- We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress
- The right candidate for this role is a hands-on, product marketing expert with a track record of achieving big, growth-oriented goals
- Ideally, you have experience in subscription businesses, you can quickly achieve a deep understanding of our audiences, and are a team player able to work well cross-functionally with business leaders while driving outcomes independently
- 5+ years of professional product marketing experience, ideally focused on subscription services and/or digital products
- Track record of proven success driving product adoption through the development and execution of exceptional product marketing campaigns and programs
- Proven ability to influence and collaborate with cross-functional teams to execute integrated go-to-market plans, from research to concept to launch
- Attention to detail and exceptional organizational, project management, and time management skills
- Ability to manage multiple projects simultaneously and meet deadlines
- Experience working in a fast-paced start-up environment, with a commitment to high quality output and professional standards
- Experience marketing to photographers, professional creatives, or similar
- Experience using industry standard tools such as JIRA, Confluence, and Figma for marketing development and operations
What the job involves
- VSCO is looking for a creative, enterprising Growth Product Marketing Manager to join our team
- In this role, you will be instrumental in driving user acquisition, engagement, and retention through strategic product marketing strategy and initiatives
- You will collaborate closely with our Product, UX Design, Research, and Data teams to develop and execute impactful strategies that align with our aggressive growth goals
- Define and execute product marketing that drives user acquisition, activation, and retention
- Identify growth opportunities across product offerings based on data analysis, user insights, competetive analysis, and market trends, and work cross-functionally to bring these insights to life
- Develop and manage comprehensive go-to-market plans for new product features and updates, focusing on growth-oriented objectives
- Partner with user research to deeply understand audience needs and pain points
- Work closely with Product to shape product and feature positioning, value propositions, and go-to-market strategy, serving as the voice of the user within the product development process
- Partner with Marketing and Brand to develop product and feature messaging, overseeing and influencing the GTM execution
- Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives
Our take
VSCO (pronounced "vis-co") is a photo and video editing app that's all about creativity without the pressure. Unlike Instagram and Facebook, which are driven by ads and likes, VSCO focuses on making money through subscriptions, giving users a refreshing break from the constant follower count anxiety.
Co-founded by an ex-wedding photographer passionate about simple, beautiful photography and a former Creative Director, VSCO knows exactly what the creative community crave. While it competes with Instagram and newer apps like Tezza, VSCO has built a strong, loyal following with its creator-first approach, which will most definitely help it see future success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2015
$30m
SERIES B
May 2014
$40m
SERIES A
Total funding: $70m
Company benefits
- Balance: Flexibility is really important to us, and family always takes precedence. We have a Flexible Time Off policy for eligible employees, and we encourage each other to take breaks so that we can do our best work, refreshed. We also offer paid parental, medical, and caregiver leave so you can take the time you need to disconnect
- Benefits: Our team’s health and wellness is a top priority. VSCO offers flexible time off, a 401(k) retirement plan, insurance (medical, dental, vision, life/AD&D, short and long-term disability), 11 paid holidays, and a monthly tech & well-being stipend. Employees also have access to well-being perks such as Peloton, Wellhub (formerly Gympass), One Medical, Spring Health, and Headspace
- Remote Work @ VSCO: VSCO operates as a fully remote organization with employees working from their home office across several states in the US, with over 50% of the company working in the Bay Area and Los Angeles. While we are dispersed, teams stay connected through participation in quarterly virtual team-building events and bi-annual in-person offsites
Company HQ
Financial District, San Francisco, CA
Leadership
Eric Wittman
(CEO)Initially served as President of VSCO from 2021 to 2023 before becoming CEO. Previously the CGO/CRO at JLL, COO at Figma, and General Manager at Atlassian.
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