Head of Product Marketing, Sift
$170-210k
Offers Equity
More information about location
2 days a week in office (El Segundo, CA)
Unified observability for modern hardware
Be an early applicant
Unified observability for modern hardware
1-20 employees
Be an early applicant
$170-210k
Offers Equity
More information about location
2 days a week in office (El Segundo, CA)
1-20 employees
Company mission
To provide the tools that engineering teams need to efficiently manage hardware data and build the machines of the future.
Role
Who you are
- The ideal candidate combines the instincts of a developer advocate with the strategic judgment of a GTM leader
- Deep Technical Fluency: You’ve worked as an engineer, developer, or solutions architect, or spent years adjacent to technical teams. You know how real-world systems are built and can speak with credibility to engineering buyers. Backgrounds in electrical, aerospace, or embedded systems are a strong plus
- Proven Storytelling Instincts: You’ve written technical blogs, product content, tutorials, or launch messaging that engineers actually use. You know how to explain why something matters not just how it works
- GTM Execution Across Channels: You’ve contributed to product launches, sales campaigns, or competitive positioning. You understand how technical messaging shows up across the funnel from web copy to battlecards to founder decks
- Strong Sales Enablement Muscles: You’ve worked with sales before and understand what they need to move deals forward. You can create high-fidelity content that scales effectively
- Strategic Market Awareness: You know how to frame a product in a way that matters to the customer and resonates in the market. You can zoom out to tell a compelling story about the space, the problem, and the stakes
- Operational Ownership: You’ve worked across functions and know how to take initiative, gather context, and get things shipped. You can turn a high-level idea into something concrete without much oversight
- Bias for Action: You’re comfortable operating without a playbook. You thrive in early-stage environments where things change weekly, and you know how to turn velocity into learning
- Mission Orientation: You’re drawn to meaningful problems, not just clever ones. You care deeply about the products engineers rely on to build what’s next
What the job involves
- Sift is hiring a technical communicator to help us go to market more effectively at a critical moment in our growth. Our platform is used by the most advanced engineering teams in aerospace, defense, and next-gen manufacturing
- Reporting to the VP of Marketing, this is an individual contributor role today, with the opportunity to shape and grow the function over time. As product velocity increases, you’ll ensure we can continuously translate technical innovation into compelling, field-ready messaging without pulling product and engineering into every conversation
- You’ll scale enablement, lead technical storytelling, and help drive customer education in a category where expectations are evolving, technology is moving fast, but prospects still rely on legacy tools and workflows
- You’ll work closely with product, design, and sales to build content that lands with both engineering teams and executive buyers. This role blends product marketing, market education, and field insight to help us tell a sharper story to support sales efforts
- Continuously Improve Sales Enablement: Build and maintain sales collateral and assets that evolve with the product. Create field-ready decks, demo flows, talk tracks, and objection-handling tools. Help us scale the sales team without scaling dependency on product and engineering
- Make Customer Education a First-Class Product: Help engineers onboard faster and understand the “why” behind Sift. Collaborate on demos, product & feature walkthroughs, and technical content that makes our value self-evident
- Highlight Sift’s Engineering Advantage: Translate deep technical decisions into competitive advantage. Partner with product and forward-deployed engineers to identify what sets us apart, and tell that story in credible, memorable ways across every channel
- Own Competitive & Market Positioning: Monitor adjacent tools and lookalike platforms. Make sure we’re defining the category, not reacting to it. Build tools and messaging that equip the field to defend our position and shift customer perception
- Showcase Momentum & Social Proof: Turn customer wins into strategic assets. Build and scale content programs (case studies, event collateral, press) that demonstrate adoption, traction, and credibility, especially in defense, aerospace, and capital markets
- Drive Launch Strategy & Messaging: Support GTM execution for new features and product lines. Define launch scope, partner with teams across the company, and own the messaging that introduces Sift to new audiences or capabilities
Our take
Sift develops tools to accelerate and ensure the reliability of complex machines. Its platform processes hardware sensor data, providing automated analysis and detailed reports to identify and explain potential issues. This enables users in aviation, defense, energy and transportation to enhance system reliability and comply with regulatory requirements more efficiently.
The platform automates manual data review, which both enhances reliability and speeds up development. Customers like Astranis and Parallel Systems use Sift's observability stack to turn sensor data into actionable insights, which would have likely remained undiscovered when using other systems.
With funding to its name, Sift is ready to broaden its manufacturing automation suite to link sensor data with manufacturing information. This will mean it can help with anomaly detection and performance analysis. It is also making advancements with AI integration for regulatory compliance, which sets it up as a key innovator in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jun 2024
$17.5m
SERIES A
Nov 2023
$7.5m
EARLY VC
Total funding: $25m
Company benefits
- Unlimited PTO
- Free lunch, snacks, & coffee
- Top-tier health insurance: Medical, Vision, & Dental
Company HQ
El Segundo, CA
Leadership
Karthik Gollapudi
(CEO)Previously a Dragon Flight Software Lead at Spacex and a Full-Stack Engineer at Information Sciences Institute.
Austin Spiegel
(CTO)Previously a Software Engineering Manager at Riot Games. Prior to that, they worked at SpaceX in various Software Engineering roles.
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