Senior Product Marketing Manager, LaunchDarkly
Solutions
$165-194k
+ RSUs
Feature management for software teams
Job no longer available
Feature management for software teams
501-1000 employees
Job no longer available
$165-194k
+ RSUs
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- 5+ years of product marketing or customer facing role in a technical capacity at a B2B SaaS company
- Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans
- Experience presenting to strategic and executive teams
- Demonstrated track record of building successful go-to-market programs and campaigns
- Ability to build relationships and influence across all levels of the organization
- Preferred: Experience as a Technical Sales Engineer for a B2B SaaS company selling their platform to large enterprises
What the job involves
- LaunchDarkly is looking for a Senior Product Marketing Manager, Solutions to help drive our mission to empower all teams to deliver, control, and measure their software through feature management.
- You will work closely with our product management and cross-functional partners to bring new solutions to market that integrate with other industry leading platforms
- In this role, you will become a cross-functional leader and subject matter expert for LaunchDarkly’s integrations with industry leading platform such as Snowflake and Datadog —uniting marketing, revenue, and product teams to drive results.
- Accuracy, an eye for quality, and the ability to grasp and link technical products and features to customer pain points and business benefits are crucial
- Help define the go-to-market strategy for LaunchDarkly + 3rd Party Integrations while influencing the overall framework for bringing new integrations to market
- Orchestrate go-to-market execution, working cross-functionally with product, marketing, and revenue teams to align on activities
- Develop platform integration positioning and competitively unique messaging based on user research, market insights, and product knowledge
- Leverage data to identify opportunities, guide decisions, and measure the performance of go-to-market activities
- Develop a platform integration education track for the LaunchDarkly sales team
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- Build together, win together
- Create customer champions
- Learn and grow
- Widen the circle
- Work impactfully, work sustainably
Company HQ
Lakeside, Oakland, CA
Articles
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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