Business Development Director, Firework
$150k
+ Bonus + Stock Options
Video-based eCommerce platform
Open for applications
Video-based eCommerce platform
201-500 employees
Open for applications
$150k
+ Bonus + Stock Options
201-500 employees
Company mission
To revolutionize commerce for people and brands through the power of human connection.
Role
Who you are
- 7+ years of broad growth oriented experience. We’re not stuck on titles and open to looking at someone with scalable, out-of-the-box non-linear thinking
- Strong knowledge of social commerce, e-commerce, SaaS, retail-tech, or creator ecosystem
- Experience developing, closing, and managing diverse strategic partnerships, technology alliances, and integration partners
- Outstanding business acumen and complex contract negotiation abilities; you are comfortable driving deals from prospecting to close
- Start-up and high-growth environment experience, comfortable in fast-paced environments with ambiguity and rapid change
- Superb communication and collaboration skills; you’re excellent with speaking, influencing, and building rapport with all levels of the organization
What the job involves
- We are experiencing our highest growth this year and excited to add a non-linear growth-thinking Business Development professional to own, lead, and drive strategic initiatives
- You’ll identify, develop, and execute new business and partnerships opportunities including strategic technology partnerships, ecosystem integrations, and new market entry strategies
- You’ll work cross-functionally with Sales, Marketing, Product, and the Executive teams to turn vision into measurable revenue growth
- This is both a strategic and hands-on role - perfect for someone who can see the big picture, craft the go-to-market plan, and roll up their sleeves to make it happen
- New Business Development: Identify, evaluate, and close new revenue opportunities across enterprise platforms, partnerships, and creator ecosystems
- Partnership ownership: Lead all strategic partnership initiatives, including technology integrations, ecosystem collaborations, and co-marketing and co-selling opportunities
- Market Expansion: Research and prioritize new market segments and verticals for growth, with a focus on e-commerce, SaaS, social commerce, and the creator economy
- Sales Enablement: Work closely with Sales teams to create go-to-market strategies, pitch materials, and proposals that drive conversions
- Startup Execution: Move quickly from concept to action, test and iterate, and execute with speed and precision
- Industry Networking: Represent the company at industry events, panels, and conferences to build brand presence and generate leads
Our take
Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.
Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners by granting them access to its video technology infrastructure, enabling them to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.
The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES B
Mar 2021
$55m
SERIES A
Total funding: $270.3m
Company HQ
Downtown, San Mateo, CA
Leadership
Vincent Yang
(Co-Founder & CEO)Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.
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