Senior Paid Media Manager, Sine Digital
Paid Social & Search
3 days a week in office (Fitzrovia, London)
Performance marketing agency
Job no longer available
Performance marketing agency
21-100 employees
Job no longer available
3 days a week in office (Fitzrovia, London)
21-100 employees
Company mission
To be the global leading performance marketing agency for entertainment and sports, powered by our exceptional people and data science.
Role
Who you are
- 4-5+ years of Paid Search & Paid Social experience - agency experience desirable
- Strong expertise across Google Ads (Search, PMax and/or Demand Gen) and Microsoft Ads
- Strong experience working across Paid Social platforms such as Meta, TikTok, Snapchat, Reddit and Pinterest
- Proven experience line managing and developing Paid Media Executives
- Confident in bringing a team together, setting expectations, and supporting learning and development
- Skilled in campaign planning, execution, reporting, and performance analysis (e.g., GA4)
- Confident in planning, executing and reporting on full funnel digital campaigns
- Strong communicator with the confidence to lead client conversations and presentations
- Organised, detail-focused, and comfortable managing multiple accounts simultaneously
- Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint
- A proactive, curious, and collaborative mindset with a passion for digital marketing
What the job involves
- The Senior Paid Media Manager sits within the Paid Media team and plays a senior role in delivering high-quality performance media across Paid Social and Paid Search
- This role combines strong hands-on delivery with people leadership. You will lead Paid Media activity across platforms including Meta, TikTok, Google Ads, Reddit, Snapchat, Pinterest And Microsoft Ads
- You will line manage Paid Media Executives and work closely with other Senior Managers to support learning and development, set clear standards, promote innovation and knowledge sharing, and foster a positive and cohesive team environment
- You will also work closely with the Head of Media Strategy and the Paid Media Director within your client group to deliver against wider team and client objectives, ensuring activity is aligned with agreed strategy, best practice, and business goals
- Lead end to end campaign setup, optimisation, and reporting across search and social platforms
- Take ownership of Paid Social & Paid Search strategy across your client portfolio, ensuring activity aligns with client KPIs, budgets, and wider objectives
- Plan, execute and report on activity across Paid Social & Paid Search activity
- Conduct audience, keyword, creative, and competitor analysis to inform channel planning and optimisation
- Develop integrated cross-channel media plans in collaboration with Paid Media specialists and senior team members
- Translate platform and third-party analytics into clear insights and actionable recommendations
- Champion efficient and scalable ways of working, driving streamlined practices and processes
- Promote the practical use of automation, AI, and testing frameworks to improve performance and efficiency
- Stay up to date with platform updates, new features, and betas, sharing relevant learnings with the Paid Media team
- Support onboarding and account setup, ensuring best practice delivery from the outset
- Act as a senior point of contact for clients on Paid Social and Paid Search performance
- Lead campaign reporting, insight sharing, and tactical recommendations
- Confidently contribute to strategic discussions alongside the Paid Media Director, and Client Account team
- Escalate risks, opportunities, and strategic considerations appropriately
- Line manage Paid Media Executives, ensuring workloads are balanced and delivery standards are met
- Run regular 1:1s, provide feedback, and support individual development plans
- Work closely with other Senior Managers to align on team standards, ways of working, and priorities
- Support learning and development within the team through coaching, training, and knowledge sharing
- Promote collaboration, innovation, and a positive team culture
- Act as a role model for best practice in delivery, communication, and client management
- Drive a culture of operational excellence, ensuring the team works smarter, not harder, as account complexity and scale increase
- Oversee all budget activity across Paid Search and Paid Social on your accounts, including budget recommendations, pacing and billing
- Conduct regular audits to improve performance
- Leverage automation tools, scripts, and data feeds to support operational efficiency
- Contribute to internal best practice documentation, new business pitches, and internal training initiatives
- Maintain high standards of delivery through quality assurance and adherence to best practice across all campaigns
Salary benchmarks
Our take
Sine Digital is a performance marketing agency for the experiences sector. The company uses data science and technology to deliver campaigns based on audience insights that support sustainable, better returns and reduce marketing "wastage".
It is this insight-first approach that makes the company stand out, as well as using innovations in tech to drive its marketing services. For example, Sine leverages AI to help develop creative assets, and supplies real-time market research so clients can adapt their strategies where needed.
Sine Digital certainly has promise, but it will take time to see how the space responds to its offering. An injection of Seed funding will certainly help it make a space for itself, as the company invests in US expansion and the further development of its tech.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
May 2024
$2.5m
SEED
Total funding: $2.5m
Company benefits
- Flexible & hybrid working
- Early finish Fridays all year round
- Weekly training & development opportunities
- Regular Company Socials & Clubs
- Dog friendly office space
Company HQ
Fitzrovia, London, UK
Leadership
James Dale
(Co-Founder & CEO)Former Managing Director at LGM Records. Was a Songwriter for Faber Music, and part of Goldheart Assembly at FIERCE PANDA RECORDS.
Kaziu Gill
(Co-Founder & Director)Also Founder and Director at LGM Records, as well as at LimeGreen Accountancy.
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