Demand Generation Marketing Manager and ABM, Sumo Logic

$125-165k

Salesforce

Marketo

Senior and Expert level

Austin

Continuous intelligence platform for DevSecOps

Job no longer available

Continuous intelligence platform for DevSecOps

501-1000 employees

B2BEnterpriseBig dataAnalyticsBusiness IntelligenceSaaS

Job no longer available

$125-165k

Salesforce

Marketo

Senior and Expert level

Austin

501-1000 employees

B2BEnterpriseBig dataAnalyticsBusiness IntelligenceSaaS

Company mission

TO enable organizations to transform massive amounts of data into actionable insights to prevent and remediate modern security and cloud operations challenges.

Job

Company

Role

Who you are

6+ years of experience in demand generation or partner marketing with pipeline targets in a high-growth SaaS company
Strong understanding of demand generation tactics and strategies, including lead scoring, lead nurturing, and marketing automation
Strong project management skills and the ability to manage multiple projects simultaneously
Proven success in launching and owning integrated marketing campaigns
Strong understanding of funnel metrics and levers to generate qualified leads, and accounts, and accelerate pipeline velocity
Expertise in full-funnel campaign development, execution, and measurement
Proficiency in 6Sense, Salesforce, Marketo
Excellent analytical, quantitative, and project management skills
Ability to work under pressure, prioritize, and deliver results in a fast-paced environment

What the job involves

We're seeking a talented Demand Generation Marketing Manager and ABM to join our marketing team!
As a Demand Generation Campaign Manager, you will be responsible for designing, executing, and optimizing marketing campaigns to drive lead generation, pipeline growth, and revenue
Develop and implement industry-specific ABM strategies to support global growth initiatives
Develop and execute multi-channel demand generation campaigns across multi-channels
Design and execute targeted ABM marketing initiatives to meet pipeline requirements
Leverage data insights to build comprehensive account profiles and target personas
Manage vendors and agencies to achieve marketing goals
Track campaign performance, run experiments, and optimize for maximum efficiency
Work closely with sales counterparts to achieve revenue and pipeline goals
Ability to consolidate input from cross-functional teams, creating a cohesive vision for campaigns to manage prospects and customers through the buyers journey
Craft compelling narratives and ABM-focused content assets attuned to different journey stages, tailor messaging to specific industries and account profiles
Design a comprehensive global ABM framework, setting the standard for aimed, high-impact campaigns

Our take

Sumo Logic is a secure, cloud-native, machine data analytics service, delivering real-time, continuous intelligence from structured, semi-structured, and unstructured data across the entire application lifecycle and stack. And more than 2,000 customers around the globe rely on Sumo Logic, including Samsung, AirBnb, Grammarly, and Toyota.

Customers gain a multi-tenant, service-model advantage to accelerate their shift to continuous innovation, increasing competitive advantage, business value and growth.

After its IPO in 2020, February 2023 saw Sumo Logic agree to a $1.7 billion valued acquisition deal from Francisco Partners. This marked the beginning of an exciting new chapter for Sumo Logic, its parent company has a track record for acquiring successful tech and software businesses such as MyHeritage and Renaissance Learning. Exemplifying its potential in its new Francisco Partners era, Sumo Logic was named a "Challenger" company in the 2024 Gartner Magic Quadrant for Security Information and Event Management.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

22% female employees

-7% employee growth in 12 months

Glassdoor (3.5)

Company

Funding (last 2 of 7 rounds)

May 2019

$110m

SERIES G

Jun 2017

$78.7m

SERIES F

Total funding: $348.7m

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