Influencer Marketing Lead, Runna
$90-110k
+ Equity
2-3 days a week in office
Tailored running training plans
Be an early applicant
Tailored running training plans
101-200 employees
Be an early applicant
$90-110k
+ Equity
2-3 days a week in office
101-200 employees
Company mission
To make running training effective, enjoyable and easy for everyone.
Role
Who you are
- You’re a “doer”; not just a “thinker”. You’re hands-on and want to roll up your sleeves / get stuck in (you have a real ‘go get it’ attitude)
- You’re organised, efficient and can execute at pace. You can manage lots of spinning plates and prioritise effectively
- You have experience managing and mentoring a junior team, you get energised by seeing them grow and develop in their roles and are excited about building out a team of your own
- You can demonstrate a solid ability to build and action strategic insights that help drive things forward
- You’re a fast learner, see feedback as a gift and constantly think about how you can improve
- You’re fun, personable and love running!
- You’re Boston, or New York based (willing to travel to Boston 2+ times a week)
What the job involves
- As Influencer Marketing Lead, you will build, grow and own our US ambassador channel
- You’ll be responsible for driving amazing results for one of our key growth channels and really putting us on the map as an industry-leading brand for US creators to work with
- Building, leading and scaling the US Ambassador Team: We have big ambitions for our US Ambassador programme and to achieve this you’ll work closely with Caitlin to build out the US team
- You’ll lead on hiring, manage talented individuals and ensure that all team members are developing, learning, and achieving their full potential
- Developing and Executing the US Ambassadors Strategy: You will be responsible for deciding who we should be targeting, how much we should invest in them and what content we want them to create
- You’ll work cross-functionally with the partnerships, events, social content and product teams to ensure we have our ambassadors at key races, across our socials and truly championing the product in their own content
- Winning (and managing) new ambassadors, and maximising existing ambassador relationships: You will work to expand the ambassador portfolio in the US
- This will involve bringing in new ambassadors, leading commercial negotiations, and building strong, empathetic relationships with talent, and their management, that drive meaningful ROI into the channel
- As the team grows, we'd envision you managing less relationships yourself, and instead managing and mentoring your team on how to build compelling, creative proposals
- You will be responsible for working with the team to ensure our US ambassadors LOVE working with us such that we have a reputation as the #1 brand to work within the industry
- You’ll work closely with Caitlin (Head of Ambassadors) to analyse and measure the effectiveness of the type of ambassadors and deliverables
Application process
- Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages: Introductory chat with Jake, Talent Associate (25-minute video call)
- Take Home Task
- Interview with Caitlin, Head of Ambassadors and either Lou, North America GM/Josh, COO/Katie, Head of Partnerships (60 minutes video call)
- Office visit with Lou, Ben, Shamy and the London Ambassador Team (in-person ~1hr 30mins)
- Once the process is finished, we promise to let you know our decision as soon as possible
Our take
As a way to keep fit, running has shot up in popularity in recent years, partially due to accessibility, especially during the pandemic. But for those who want to take running to the next level – whether that be a 5K or a marathon – it can be difficult to know where to start in terms of a training plan. Runna supplies an app with personalised training plans for all types of runs, to help people achieve their running and fitness goals.
Runna was founded in 2020 by running enthusiasts for running enthusiasts, in response to the lack of tools – save paying a professional trainer – available to help runners train. Although there is a wealth of day-to-day running apps available, where Runna stands out is in providing training plans for specific races, which can be distinguished by distance and goal time. In addition, it does this whilst maintaining a sense of community, which has proven to be a popular feature amongst other running apps, and still caters to a range of experience levels.
Runna has since consistent subscriber growth since its launch, serving thousands of users globally. The company plans to build and scale into the future, reach more customers, and expand its team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$6.8m
SEED
Dec 2022
$2.6m
SEED
Total funding: $10.3m
Company benefits
- Own a part of Runna: We want you to own a part of the company you're building. Everyone who joins Runna receives a generous stock options package
- Grow with us: As one of our early hires, you'll have a unique opportunity to shape and influence Runna's product and culture from the beginning
- Learn and develop: We work with all of the latest tools and technologies so you can learn at the cutting edge of product development
- Team socials: We're a friendly bunch and like to make work-like fun, whether that's lunches and dinners or our bi-weekly team run
- Paid vacation: We want people to take time off to rest and rejuvenate. Runna offers 25 vacation days + bank holidays
- Tools: You'll receive all new equipment including a laptop, running watch of your choice, and anything else you need to do your best work
- Get paid to Run(na): We have a dedicated hour block each week where you'll get paid to run! Whether you want to build up to your first 5k or do that tough intervals sessions it's up to you!
- Enhanced family care: 3 months fully paid when you welcome a new Runna into the family, as well as fertility support & a host of other benefits
Company HQ
Vauxhall, London, UK
Leadership
Dom Maskell
(Co-Founder and CEO)Previously an Officer Cadet at the RAF and worked both as a Business Analyst and later Product Manager at McKinsey & Company.
Ben Parker
(Co-Founder & Head Coach)Former Personal Trainer and Running Coach. Owned Ben Parker Fitness. Previously a Spin & Pilates Class instructor at Roehampton Club, and Activities Manager at Mark Warner.
Walter Holohan
(CTO)Initially joined Runna as a Technical Lead before being promoted to CTO. Prior to Runna, they were a React Native Developer at 11:FS, a Full Stack Engineer at Nationwide Building Society and a Director at Spartn.
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