Senior SEO Manager, ActiveCampaign
$157.5-192.5k
Customer experience automation
Open for applications
Customer experience automation
501-1000 employees
Open for applications
$157.5-192.5k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 8+ years of marketing experience, with at least 5+ years dedicated to SEO
- Experience with technical and international SEO
- Experience with CMS migration, page consolidation/redirects, and on-page performance
- Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker
- Reporting skills. The ability to tell a story about data and the effects of organic programs on the business, rather than read off traffic numbers or keyword reports
- Experience with Craft CMS is preferred
What the job involves
- As Senior Manager, SEO, you’ll contribute to increasing ActiveCampaign’s overall traffic, free trials, conversions, and new business from organic search
- You’ll provide technical and international guidance for ActiveCampaign’s website, identify opportunities to scale organic business (particularly non-brand organic), execute on those recommendations, and manage reporting for organic search
- You’ll be joining a team that creates all types of content from blog posts and webinars to email communications, landing pages, and other content for the ActiveCampaign website
- Your role will be executional — you’ll work closely with our site and content teams to make recommendations, but will also roll up your sleeves and get down to business yourself
- Identify opportunities for technical improvements across the ActiveCampaign website
- Identify and execute on opportunities to scale non-brand organic traffic to ActiveCampaign
- Maximize performance of editorial/glossary content, to improve traffic to high-converting content
- Work on scaled, pseudo-programmatic search projects/free tools targeted at non-brand search
- Provide international SEO guidance, ensuring good search experiences in languages other than English
- Provide guidance on site architecture and navigation, for improvements to user experience and search performance
- Report on the performance of search-based projects on an ongoing basis, with an emphasis on course correction, identifying new opportunities to grow, and share of search in the market as a whole
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company values
- Iterate everything, always
- Pursue growth with gratitude
- Create wow
- Cultivate inclusion & diversity
- Make the customer a hero
- Start with trust
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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