Principal Product Manager, Webflow
Artificial Intelligence
$200-340k
Plus bonus program and RSUs
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Open for applications
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Open for applications
$200-340k
Plus bonus program and RSUs
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- Enjoy going deep into technical problem spaces adjacent to how AI is reinventing web development, design, and marketing
- Builder at heart — prototypes daily, experiments with new models, creates agents, and helps teams improve eval quality
- 10+ years in product management, Gen AI, ML, Applied AI, and related domains, including leading end-to-end product strategy
- Strong analytical instincts with a track record of converting insights into high-impact product initiatives
- Deep expertise in AI and its application in tech products; proven ability to use AI to unlock innovation
- Exceptional cross-functional collaborator who communicates clearly and rallies diverse teams behind AI initiatives
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for a Principal Product Manager, AI to continue to chart the course for Webflow’s rapid growth among our largest customers
- You will be at the forefront of revolutionizing the way businesses collaborate, innovate, and grow using Webflow
- Your leadership and strategic thinking will play a pivotal role in democratizing the power of web development for large-scale organizations, fostering collaboration, and scaling Webflow's impact globally
- You’ll craft the strategy for evolving our product to support world-class teams building mission critical web presences for some of the world’s most well-known and fastest growing brands
- As Principal Product Manager, AI, you will lead the strategy for Webflow’s AI Digital Experience Platform and own the AI platform roadmap
- You’ll determine how AI can enhance—and sometimes reinvent—our product experience, driving growth and differentiation. You’ll also help define how Webflow builds AI-native products by owning the strategy, execution, and education for internal AI use
- Own and continuously evolve Webflow’s AI platform roadmap
- Craft and deliver a unified AI product strategy across the platform
- Monitor AI performance signals and turn insights into action
- Translate customer feedback into AI breakthroughs
- Run market intelligence like a radar system for Gen AI. Assess competitive positions, and pinpoint opportunities and threats. Stay at the forefront of AI science and engineering
- Collaborate with teams across Product Management, Product Design, Engineering, Corporate Development, Data Science, and User Research to turn market insights into live product initiatives
- Define and steer GTM strategy for AI-powered products with Sales and Marketing
- Build and cultivate AI ecosystem relationships
- Become the internal evangelist for AI-native product thinking, how we operate as an AI-native team, and how we help our customers evolve into AI-native organizations
- Levels up the org into an AI-native product team through coaching and hands-on examples
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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