Principal Product Manager, Webflow
Artificial Intelligence
$200-340k
Plus bonus program and RSUs
More information about location
Webflow is the way to design, build, and launch powerful websites visually — without coding.
Be an early applicant
Webflow is the way to design, build, and launch powerful websites visually — without coding.
501-1000 employees
Be an early applicant
$200-340k
Plus bonus program and RSUs
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- Enjoy going deep into technical problem spaces adjacent to how AI is reinventing web development, design, and marketing
- Builder at heart — prototypes daily, experiments with new models, creates agents, and helps teams improve eval quality
- 10+ years in product management, Gen AI, ML, Applied AI, and related domains, including leading end-to-end product strategy
- Strong analytical instincts with a track record of converting insights into high-impact product initiatives
- Deep expertise in AI and its application in tech products; proven ability to use AI to unlock innovation
- Exceptional cross-functional collaborator who communicates clearly and rallies diverse teams behind AI initiatives
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for a Principal Product Manager, AI to continue to chart the course for Webflow’s rapid growth among our largest customers
- You will be at the forefront of revolutionizing the way businesses collaborate, innovate, and grow using Webflow
- Your leadership and strategic thinking will play a pivotal role in democratizing the power of web development for large-scale organizations, fostering collaboration, and scaling Webflow's impact globally
- You’ll craft the strategy for evolving our product to support world-class teams building mission critical web presences for some of the world’s most well-known and fastest growing brands
- As Principal Product Manager, AI, you will lead the strategy for Webflow’s AI Digital Experience Platform and own the AI platform roadmap
- You’ll determine how AI can enhance—and sometimes reinvent—our product experience, driving growth and differentiation. You’ll also help define how Webflow builds AI-native products by owning the strategy, execution, and education for internal AI use
- Own and continuously evolve Webflow’s AI platform roadmap
- Craft and deliver a unified AI product strategy across the platform
- Monitor AI performance signals and turn insights into action
- Translate customer feedback into AI breakthroughs
- Run market intelligence like a radar system for Gen AI. Assess competitive positions, and pinpoint opportunities and threats. Stay at the forefront of AI science and engineering
- Collaborate with teams across Product Management, Product Design, Engineering, Corporate Development, Data Science, and User Research to turn market insights into live product initiatives
- Define and steer GTM strategy for AI-powered products with Sales and Marketing
- Build and cultivate AI ecosystem relationships
- Become the internal evangelist for AI-native product thinking, how we operate as an AI-native team, and how we help our customers evolve into AI-native organizations
- Levels up the org into an AI-native product team through coaching and hands-on examples
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- 401K and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
Diversity, Equity & Inclusion at Webflow
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Webflow supports and funds eight identity-based affinity groups (AGs) that are designed to help foster a culture of belonging, connection, and community among historically marginalized identities.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far. https://webflow.com/company/diversity-equity-inclusion
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