Analytics Manager, Zynga
Marketing Analytics
Social game developer
Open for applications
Social game developer
1001+ employees
Open for applications
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualization
- Proven experience in building and maintaining strong relationships with stakeholders, effectively managing communication and expectations to drive successful project outcomes
- Excellent presentation and interpersonal skills; comfortable explaining technical topics to non-technical users
- Strong understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis
- Domain knowledge in user acquisition, product marketing, and app store optimization; familiarity with privacy frameworks like ATT
- Strong experience in SQL and Python; Adept in at least one visualization tool such as Tableau
- 5+ years of work experience in data science, machine learning or analytics roles
- 1+ years of work experience in people management
- BS in Computer Science, Math, Statistics, Economics, or other quantitative fields; Masters or PhD strongly preferred
What the job involves
- The Marketing Analytics team has been charged with supporting audience growth functions across our portfolio
- We utilize the vast amount of internal and third-party data available to provide reporting, tooling, and automation solutions that elevate the various functions in Zynga’s product organization
- Our primary focus is on one core goal: expanding Zynga's ability to reach new audiences
- As an analytics manager focusing on the game studios, you will provide leadership and technical guidance to a team of dedicated analysts and data scientists
- You will interact directly with product/marketing leaders to identify opportunities for improvement within their functions
- Together with your team, you will propose innovative solutions, prioritize workflows, and coordinate product development and enhancements with the centralized marketing analytics function
- Additionally, you will take a hands-on approach in utilizing SQL, Python, and data visualization tools to analyze data, generate reports, and deliver actionable strategic recommendations
- Responsibilities:
- Work with large amounts of data to find and lead opportunities to improve the investment efficiency
- Analyze and optimize marketing campaigns across multiple channels, leveraging data to drive performance improvements and maximize ROI
- Establish new measurement frameworks, including Incrementality and MMMs (Marketing Mix Models)
- Use our modern tech stack, Redshift, Databricks and PySpark, Airflow, and Tableau to develop innovative tools
- Technically engage with the analysts, data scientists, and game teams to provide data-driven insights and guidance with your strong analytical and problem solving skills
- Bolster customer trust and build technical knowledge through execution of ad hoc analyses of high business priority
- Translate functional requirements into technical solutions to business challenges
- Collaborate with partner teams to define areas of opportunity and set priorities
- Supervise the larger technical direction of projects
- Develop talent and steer career growth within the team
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across 175 countries and regions and over 80 million monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. Notable recent activity includes a collaboration with BBC Earth ahead of 2024's Earth day, and grant to develop actionable push notifications that enable gameplay without entering the application.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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