Senior Product Marketing Manager, Extend
$120-150k
+ Equity and bonus plan
3 days a week in office
Digital credit card platform for businesses
Posted today
Digital credit card platform for businesses
21-100 employees
Posted today
$120-150k
+ Equity and bonus plan
3 days a week in office
21-100 employees
Company mission
To modernise infrastructure for the future of payments.
Role
Who you are
- You have 8+ years of experience in product marketing, primarily in B2B SaaS. Experience in fintech or payments is a plus, but not required
- You’ve launched SaaS products and features end-to-end, owning positioning, messaging, and go-to-market strategy while driving adoption across channels
- You have a strong grasp of lifecycle product marketing, including in-app messaging, onboarding flows, email campaigns, and upsell strategies that increase engagement and retention
- You’ve influenced product roadmaps by advocating for customer needs and marketing-driven capabilities, including features that support messaging, segmentation, and in-product education
- You know how to conduct customer research and competitive analysis to identify pain points, uncover use cases, and shape relevant, high-impact messaging
- You’ve built and scaled sales enablement resources, creating content like pitch decks, one-pagers, feature briefs, and objection-handling guides that help revenue teams succeed
- You’re a clear, confident writer who can translate technical concepts into crisp, benefit-led content across UX copy, landing pages, lifecycle comms, and more
- You’ve worked cross-functionally and you know how to bring structure, collaboration, and momentum to fast-paced environments
- You can think big, influence senior stakeholders, and then roll up your sleeves to get things across the finish line
- You’re equally comfortable analyzing market data, developing messaging, and facilitating a sales training session
- Entrepreneurial and adaptable—you thrive in fast-paced, unstructured environments where you prioritize smartly, collaborate effectively, and move quickly without sacrificing quality
- Customer-obsessed—you’re always thinking about the buyer’s journey and how to improve it
- Collaborative—you build strong relationships across functions and lead through influence
- Curious and growth-minded—you actively seek out new insights, ask questions, and lean into opportunities to expand your impact and take on more responsibility
What the job involves
- We’re looking for a strategic, execution-oriented Senior Product Marketing Manager to lead and scale our product go-to-market (GTM) strategy
- In this role, you will be the driving force behind how we position, launch, and sell our products, especially as we scale our SaaS offering in expense management
- You’ll partner cross-functionally to ensure our product roadmap is clearly translated into compelling messaging, GTM plans, and sales enablement assets that drive adoption and revenue
- This is a high-impact leadership role for someone who thrives at the intersection of product, marketing, and sales—and who’s excited to turn strategy into results
- This role is based out of our New York City office with three in-office days per week
- You’ll report directly to the CMO and co-founder, working closely with teammates across product, design, sales, and customer support
- Lead lifecycle marketing from onboarding flows to upsell campaigns, crafting clear, compelling strategies and content for every stage of the customer journey to drive education, increase adoption, and enhance the overall product experience
- Develop differentiated positioning and messaging that resonates across key audiences, including SMBs and bank partners, and evolves with the market
- Drive end-to-end product and feature launches coordinating cross-functional efforts across Product, Marketing, and BD to ensure alignment and impact across all channels
- Build and maintain sales enablement materials such as pitch decks, one-pagers, feature release toolkits, and training content supporting both Extend’s and partners’ sales teams
- Conduct customer research to understand user needs, behaviors, and pain points, and turn insights into relevant messaging and effective go-to-market strategies
- Collaborate with Design, Brand, and Content teams to produce collateral, website content, and campaigns that clearly communicate value and differentiation
- Support co-marketing initiatives with partners to drive awareness and demand
- Partner with Product and Engineering to influence the roadmap and ensure developments align with marketing needs
- Lay the foundation for a scalable product marketing function by developing repeatable processes, mentoring teammates, and shaping future hiring needs
- Write with clarity and confidence across in-app messaging, UX copy, landing pages, lifecycle emails, webinar scripts, and educational content
Our take
Established in 2016, Extend is a FinTech dedicated to forging digital payment infrastructure for financial enterprises. This innovative approach allows Extend's clients to offer their customers personalized digital credit cards without the need for extensive technological overhauls. By seamlessly integrating its digital banking solutions into a financial institution's existing infrastructure, Extend facilitates a modernized banking experience for clients and their customers, all while eliminating the necessity of opening new accounts.
What sets Extend apart is its seasoned leadership team, boasting founders with over a decade of experience at the financial behemoth, American Express. This rich expertise has spurred Extend's focus on revitalizing established financial institutions, enabling them to compete effectively in the digital-first landscape.
Riding on the success of its Series B funding, which saw prominent investors such as March Capital and B Capital come on board, Extend is steadfastly expanding its services to cater to a growing base of business customers worldwide.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$40m
SERIES B
Apr 2019
$11m
SERIES A
Total funding: $54m
Company benefits
- Equity for all—our success is your success
- 401k matching
- Unlimited vacation—and we want you to use it
- Flexibility to work remote or in our NYC office
- Comprehensive health coverage for you and your family
- Reimbursement for gym memberships
- $5k referral bonus—bring your friends!
- Work with experts across disciplines
Company HQ
Flatiron District, New York, NY
Leadership
Andrew Jamison
(Co-Founder & CEO)Previously American Express Vice President of B2B Product Management and Product Development, Consultant at Fintech Consulting LLC.
Danny Morrow
(Co-Founder & CIO)Previously Technical Team Lead at Elephant, Owner at Morrow, and Primary Software Engineer at Digitas.
Guillaume Bouvard
(Co-Founder, COO & CMO)Previously American Express Global Head of Advisory Business, Innovation & Partnerships, Senior Business Analyst at Capital One Financial Services.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Extend