Web Strategy Manager, Fastly
SEO
$105.7-126.9k
This role may be eligible to participate in Fastly’s equity and discretionary bonus programs
Edge cloud platform
Open for applications
Edge cloud platform
1001+ employees
Open for applications
$105.7-126.9k
This role may be eligible to participate in Fastly’s equity and discretionary bonus programs
1001+ employees
Company mission
To build a better internet — a safe place where good can thrive.
Role
Who you are
- 5+ years of web strategy or SEO experience, ideally in a B2B SaaS or enterprise tech environment
- Proven expertise in both technical and content SEO, including structured data, site audits, and content optimization
- Experience optimizing for Generative Search platforms like Google SGE, Bing Copilot, or AI summary engines (a strong plus)
- Familiarity with search and analytics tools: Google Search Console, Looker, SEMrush, Ahrefs, Screaming Frog, GA4, and SEO Chrome extensions
- Strong understanding of search intent, UX, and content design principles
- Analytical mindset and ability to extract meaningful insights from complex data sets
- Strong project management and collaboration skills—able to work effectively across web, content, product, and engineering teams
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- The ideal candidate brings a strong foundation in web strategy and B2B SEO with hands-on experience in Generative Search Optimization (GSO), technical site health, and keyword-driven content strategy
What the job involves
- We are seeking a results-driven and detail-oriented Web Strategy Manager, SEO to help grow and optimize the performance of Fastly.com across global search engines
- Reporting to the Director of Web Marketing, you’ll be responsible for executing and evolving our digital experiences to drive user engagement, improve conversion funnels, and support our global business objectives
- This role requires a holistic view of the web, managing a portfolio of critical programs including Conversion Rate Optimization (CRO), personalization, and user experience (UX) with a focus on Search Engine Optimization (SEO)
- You’re a data-driven leader who excels at translating complex web analytics into a clear, actionable roadmap
- You are an excellent communicator who can partner with cross-functional teams—from engineering to content—to execute high-impact web initiatives
- Strategy & Execution
- Launch A/B and multivariate testing initiatives for key pages in alignment with web and growth goals, focusing on both traditional organic search and AI-powered experiences (e.g. , Google’s Search Generative Experience, Bing Copilot, ChatGPT)
- Conduct keyword research and query intent analysis across traditional and generative search platforms to inform content creation and optimize content for AI summaries, featured snippets, SGE previews, and other generative results
- Monitor competitive landscape and identify opportunities to improve visibility across emerging search formats
- Track and report on performance and visibility within GSO-related search experiences and adapt strategy accordingly
- Technical SEO & Site Health
- Audit and monitor Fastly.com’s technical SEO performance, including crawlability, indexability, page speed, structured data, and core web vitals
- Work with engineering and web teams to address technical issues, implement schema markup, and maintain scalable SEO foundations across global sites
- Ensure effective sitemap, robots.txt, canonicalization, and hreflang implementations
- Content Optimization & Collaboration
- Guide content strategy and optimization in partnership with content, brand, and product marketing teams
- Identify high-opportunity pages for updates, rewrites, or UX enhancements to improve rankings and engagement, leveraging keyword research, competitive analysis, and search intent insights
- Provide SEO support for landing pages, web campaigns, and site updates, ensuring best practices are embedded in every initiative
- Reporting & Insights
- Own SEO reporting dashboards, tracking organic KPIs such as traffic, CTR, rankings, visibility, and pipeline contribution
- Present regular performance updates and actionable insights to stakeholders across marketing, web, and content
- Stay current on SEO trends, algorithm updates, and AI search developments—sharing insights and recommendations internally
- This position will require you to be available during core business hours
Application process
- Posting Open Date: August 21, 2025
- Anticipated Posting Close Date*: September 30, 2025
- *Job posting may close early due to the volume of applicants
Our take
Internet users around the world have come to expect personalized, real-time digital experiences, but delivering these quickly and securely, while maintaining quality, can be a difficult task for businesses.
Fastly enables the companies to deliver fast, secure, and scalable online experiences. Its edge cloud platform moves data and applications closer to end-users — improving the user experience, putting the power back in developers’ hands, and enabling clients to focus on growing their businesses.
The company has helped several high-profile businesses, including Reddit, Pinterest, Stripe, Epic Games, and more. Its offering is well-regarded in the space, demonstrated by it being named a 2022 Gartner® Peer Insights™ Customers’ Choice for Global CDN, as well as a Leader in The Forrester Wave™: Edge Development Platforms, Q4 2023 report.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2019
$40m
SERIES F
Jul 2018
$40m
SERIES F
Total funding: $259m
Company benefits
- Competitive PTO Policies
- Remote or Hybrid Work
- Generous time off for parental leave
- Full medical, dental, and vision coverage
- Short- and long-term disability insurance
- Mental health resources
- 401(k)/retirement plans
- Employee stock purchasing plans (ESPP)
- Reimbursements for learning and development programs
Company HQ
China Basin, San Francisco, CA
Leadership
Artur Bergman
(Chief Architect and Executive Chairperson)Served as the company's CEO until changing roles in 2020. Previously served as CTO at Wikia, and was a Board Member at OpenID Foundation
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