Senior Director of Product Marketing, Nexthink
$160-250k
+ Potential for a commission or performance bonus plan, as well as equity
Digital employee experience management
Be an early applicant
Digital employee experience management
501-1000 employees
Be an early applicant
$160-250k
+ Potential for a commission or performance bonus plan, as well as equity
501-1000 employees
Company mission
Nexthink's mission is to delight people at work by helping IT to shape smart and productive workplaces.
Role
Who you are
- 8+ years of Product Marketing experience in B2B SaaS or enterprise software (Senior Director level for 10+)
- Proven ability to craft compelling, persona-based storytelling that connects technical solutions to executive priorities
- Track record of elevating positioning and messaging to win the ear of CIOs and senior IT executives
- Experience serving as a category evangelist, driving thought leadership in a fast-growing market
- Expertise in GTM strategy, competitive positioning, and launch execution
- Experience operating at the speed of agile product and engineering teams
- Executive presence and presentation skills; comfortable representing the company at major events
- Background in IT, digital experience, or infrastructure software (VDI, endpoint management, EUC) a plus
What the job involves
- We’re looking for a Sr. Director, Product Marketing (based in Boston, MA) to lead the development and execution of our product positioning, messaging, and storytelling strategy for Nexthink’s DEX solutions. You’ll be responsible for translating complex technology into inspiring narratives that resonate with our audiences—from IT leaders to the C-suite—and drive engagement, demand, and revenue
- Category & Positioning Leadership:
- Serve as a category evangelist, shaping and amplifying Nexthink’s role as the DEX leader to analysts, press, partners, and executive audiences
- Build persona-based narratives that resonate from IT ops to the CIO suite, connecting emotional hooks to business-critical outcomes
- Craft positioning that differentiates Nexthink and elevates our entire portfolio in a fast-evolving market
- Storytelling & Evangelism:
- Translate technical features into compelling, human stories that make customers and executives lean in
- Deliver presentations that earn the trust and attention of senior IT leaders and C-level audiences
- Represent Nexthink on stage and in market conversations as a thought leader in the future of Digital Employee Experience
- Go-to-Market Leadership:
- Own GTM strategy for major launches and cross-sell initiatives, aligning tightly with Product, Sales, and Growth Marketing
- Drive competitive positioning, pricing narratives, and value frameworks that accelerate adoption and revenue
- Operate with urgency, ensuring our messaging keeps pace with the velocity of our engineering and product teams
- Content & Enablement:
- Lead creation of high-impact content — solution briefs, ROI stories, executive decks, and customer case studies
- Partner with Sales Enablement to arm field teams with the tools and messaging they need to win CIOs and IT leaders
- Market Intelligence & Insights:
- Stay ahead of trends and competitive shifts to continuously evolve our category narrative
- Conduct persona research, customer interviews, and win/loss analysis to refine positioning and GTM strategy
Our take
Bad experiences with IT environments cost companies 100 hours per person each year. In order for businesses to avoid those hours of lost productivity, they need to ensure that their employees' digital experience is working for them.
That's where Nexthink's digital experience platform comes in. Its platform combines monitoring, user engagement, analytics, and automation — all from the employee’s perspective. Using one platform, companies are able to handle all parts of their employee's digital experience cycle, from issue detection to employee engagement. Not only does this allow for businesses to be more productive, it also leads to happier employees no longer bogged down by frustrating IT failures.
The company boasts over 1,100 enterprise customers with more than 15 million employees between them. With offices across the globe, its existing customer base is already large. Nexthink has remained focused on further innovation and partnerships, adding capabilities such as conversational AI. The increase in companies looking to invest in digital employee experience tech is set to keep Nexthink on its existing growth trajectory.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2021
$180m
SERIES D
Nov 2018
$85m
SERIES C
Total funding: $336.2m
Company benefits
- Flexible working
- Life insurance
- Critical illness cover
- Income protection
- Pension plan
- Maternity & Paternity leave
- Car allowance
- Job training and professional development
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Prilly, VD
Leadership
Pedro Bados
(CEO)Previously worked as an Artificial Intelligence Researcher before co-founding Nexthink in 2004.
Patrick Hertzog
(User Experience Officer)Before co-founding Nexthink, they worked as a Research Assistant at a polytechnic school in Switzerland.
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