Head of Marketing, Otamiser
Management solution for the hospitality industry
Be an early applicant
Management solution for the hospitality industry
21-100 employees
Be an early applicant
21-100 employees
Company mission
To give back the time to our customers for focusing on other important things like guest experience, motivating their team and investing in new real-estate projects.
Role
Who you are
- This role requires deep industry understanding, strong digital marketing acumen, and a proven ability to build and execute a high-impact marketing strategy from the ground up
- 2-5 years in senior marketing roles in B2B SaaS
- 5-10 years of experience, ideally in short-term rental or travel tech
- Proven expertise in SEO strategy and content marketing, with examples of traffic growth and lead generation
- Strong understanding of webinar production and audience engagement tactics
- Proven track record of leading and scaling marketing teams
- Data-driven mindset with experience using tools such as Google Analytics, Search Console, HubSpot, or similar
- Excellent project management and cross-functional collaboration skills
- Native or near-native English proficiency
What the job involves
- We are looking for a strategic and hands-on Head of Marketing to lead the next phase of Otamiser´s growth
- You'll drive lead generation, brand development, and CRM through SEO, content generation, webinars, and paid advertising through key channels
- Align all marketing efforts with business goals, target segments, and brand positioning for both AutoRank (STR) and Otamiser (hotel) markets
- Develop and execute the global marketing strategy to drive awareness, acquisition, and revenue growth across all product/service lines
- Oversee and optimize the marketing budget
- Set and achieve key KPIs such as lead generation, conversion rates, CAC, LTV, and payback metrics
- Collaborate closely with Sales, Product, and Customer Success teams to align marketing initiatives with growth targets
- Build and manage a high-impact marketing organization fostering innovation and collaboration
- Continuously improve the performance and productivity of the marketing team
- Develop marketing processes from lead generation to sales qualified leads. Work with sales and CSM to ensure consistent CRM messaging across AutoRank (STRs) and Otamiser (hotels)
- Build and execute an SEO strategy to grow organic traffic, and dominate relevant search results
- Establish thought leadership in the market categories of Listing Optimization and Revenue Management with consistent communications and industry positioning
- Manage the company website (Webflow preferred) with regular content updates, performance tracking, and CRO best practices
- Own web analytics and reporting, using data to drive continuous optimization
- Manage the external website developer to improve website performance and changes
- Oversee a content calendar covering blog articles, product marketing assets, social media, email campaigns, and video
- Ensure messaging consistency across all touchpoints, with a deep focus on STR awareness of AutoRank
- Manage writers/designers as needed
- Lead strategy, promotion, and production of monthly webinars, virtual events, and partner co-marketing sessions
- Create post-event campaigns to convert attendance into qualified leads
- Support sales in conferences in Europe and North America
Our take
Otamiser is revolutionising the hospitality industry with its ranking management software designed to enhance property rankings on major travel platforms like Booking.com, Expedia and Airbnb.
The company's solution maximises hotel visibility on these online travel agencies (OTAs), enabling hotels to increase their bookings through optimised positioning. By integrating with platforms such as Cublisis (Stardekk) and Hostaway, Otamiser provides a seamless and efficient experience for users, ensuring better rankings and, consequently, more reservations.
Recent funding marks a significant milestone for Otamiser, setting the stage for rapid expansion. The funds will be used to scale operations and roll out its solution to 100,000 units worldwide within two years, positioning Otamiser as a leader in OTA ranking optimisation.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Jun 2024
$3m
EARLY VC
Total funding: $3m
Company benefits
- Flexible hours
- Alan health insurance
- Optional digital nomad jobs: Our remote work policy allows you to work from the comfort of your chosen destination
Company HQ
Ghent, Flanders
Leadership
Bart-Jan Leyts
(CEO)Graduated from Ghent University in 2022 with a Master's Degree in Finance. Previously worked in Department Innovation at KBC Bank & Verzekering.
Korneel Defauw
(CRO)Founder of the project management platform Cadanso. Previously worked as an Associate Director at ADM Financial Casting and also served as the Chief Investment Officer at Solcor.
Nils Casteur
(CCO)Graduated from Ghent University in 2022 with a Masters in Science.
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