Director of Events, MiQ Digital
$115-130k
+ Bonus and performance incentives
Programmatic advertising agency
Open for applications
Programmatic advertising agency
1001+ employees
Open for applications
$115-130k
+ Bonus and performance incentives
1001+ employees
Company mission
To produce the best programmatic media results, underpinned by the sharpest data insights and delivered by the smartest people.
Role
Who you are
- The ideal candidate is a creative, detail-oriented leader with a proven track record in B2B/digital advertising event marketing, sponsorship activations, and experiential marketing within the ad tech, media, or digital marketing industries
- 8+ years of experience in B2B event marketing, experiential marketing, or event production, ideally in the ad tech, media, or digital marketing industry
- Proven track record of successfully executing high-impact client events, industry conferences, and sponsorship activations
- Strong understanding of event marketing strategy, audience engagement, and brand storytelling
- Experience managing large-scale budgets and complex event logistics
- Exceptional project management skills, with the ability to manage multiple events simultaneously
- Ability to work cross-functionally and influence stakeholders at all levels
- Strong leadership skills with experience managing and developing a team
- Willingness to travel as needed for event execution
What the job involves
- MiQ is seeking a Director of Events to lead the strategy, planning, and execution of high-impact industry events, client experiences, and proprietary thought leadership forums
- This role is critical in enhancing MiQ’s market presence, fostering deeper client relationships, and driving business growth through exceptional event experiences
- The Director of Events will oversee all aspects of event execution, from strategy development to post-event analysis, ensuring that every touchpoint aligns with MiQ’s brand, business goals, and revenue objectives
- Reports to: Daniella Krieger, SVP US Marketing
- Develop and execute a comprehensive event strategy that aligns with MiQ’s business objectives, brand positioning, and sales goals
- Oversee the planning, execution, and management of industry events, trade shows, proprietary MiQ-hosted events, client activations, and executive forums
- Identify and evaluate sponsorship and partnership opportunities that enhance MiQ’s presence at key industry conferences and summits
- Work closely with commercial leaders to develop event content & strategy for brand presence and speaking engagements
- Lead all aspects of event planning, including venue selection, contract negotiation, logistics, budgeting, branding, content development, and on-site execution
- Copywriting for event emails, landing pages and social media
- Work closely with internal stakeholders (Sales, Marketing and Product teams) to develop engaging event agendas, speaker lineups, and interactive experiences
- Ensure all events deliver a seamless and engaging attendee experience, reinforcing MiQ’s brand values and industry leadership
- Drive measurable business outcomes from events, including brand awareness, lead generation, client retention, and revenue growth
- Develop event KPIs and performance metrics to assess ROI, optimize engagement strategies, and refine future event planning
- Work with Sales and Marketing to ensure post-event lead follow-up strategies and client relationship development
- Have a deep knowledge of event management/marketing technology which is integral for event measurement:
- Hubspot for social posting, email and landing page creation
- Salesforce for campaign creation and sales activity tracking
- Budgeting & Vendor Management
- Own and manage the event budget, ensuring cost efficiency and maximum ROI
- Source, negotiate, and manage relationships with vendors, agencies, production teams, and venue partners
- Oversee contracts and compliance for all event-related partnerships and sponsorships
- Partner with the VP of US Marketing to integrate events into MiQ’s broader marketing strategy
- Collaborate with content, PR, and integrated marketing team to maximize event amplification through thought leadership, media coverage, and digital marketing
- Lead and mentor an events team, fostering a high-performance culture that prioritizes innovation, excellence, and attention to detail
Our take
MiQ is a global leader in programmatic media, partnering with brands and agencies to connect data and insights for high-performance marketing campaigns. Serving clients like American Express, Avis, Lenovo, and Microsoft.
MiQ boasts it's strengths in targeting minority demographics through its innovative use of data and technology. Amid rapid shifts in consumer behaviour, MiQ's expertise in audience targeting is increasingly valued.
The company has expanded into markets including China and India and focuses on strategic partnerships and product enhancements, such as a programmatic package for online advertising in a post-third-party cookie environment. 2024 has seen it refresh its leadership team and pick up momentum in its industry growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Company HQ
NoMad, New York, NY
Leadership
Gurman Hundal
(Co-founder & Executive Chairman)Former Head of AnyMedia Network at Associated Northcliffe Digital.
Lee Puri
(Co-founder)Experience as Business Development Director at Unanimis and Commercial Director at AdLINK Internet Media.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 14 more jobs at MiQ Digital