Demand Generation Manager, Legl
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Digitising & modernising law firm operations
Job no longer available
Digitising & modernising law firm operations
21-100 employees
Job no longer available
+ Share options
More information about location
21-100 employees
Company mission
To transform how law firms work - simplifying operations, enhancing compliance and helping firms thrive in an increasingly digital and regulated environment.
Role
Who you are
- A track record of delivering high-impact, multi-channel campaigns within the UK SaaS market with a clear understanding as to how these impact commercial metrics
- A customer-centric thinker with a first-principles mindset, able to innovate and develop demand-gen initiatives that align with business objectives
- Expertise in orchestrating cross-functional projects, ensuring flawless execution and cohesive team alignment
- Proven capability in managing demand generation programs end-to-end, from concept through execution, that captivate and convert
- Strong relationship builder with a history of aligning closely with Commercial and Customer Success teams to fuel revenue growth
- Deep experience in managing and delivering events —leveraging webinars, industry events, and live experiences as part of an integrated demand-gen approach
- In-depth knowledge of demand generation metrics, with a knack for translating data into actionable insights and refined strategies
What the job involves
- You will own and execute our demand generation plans, responsible for attracting and converting prospects through high-impact, multi-channel, and integrated campaigns
- You’ll own the end-to-end execution of our demand generation programs, ensuring alignment with our revenue targets
- By working closely with Sales, Customer Success & Product, and the wider Marketing team, you’ll deliver campaigns that fuel our ambitious growth goals and help shape Legl's position in the market
- Generate high-quality deals with clear intent and strong ICP fit
- Optimise pipeline coverage by creating opportunities that impact revenue
- Deliver creative and scalable demand generation campaigns for continuous, measurable growth
- Running and optimising multi-channel demand generation programs, including events, webinars, email, and digital marketing
- Developing and executing plans to overachieve our revenue targets through demand-focused initiatives
- Collaborating with the Commercial team to jointly manage deal creation and ensure comprehensive pipeline coverage
- Managing stakeholder relationships with commercial and product teams to ensure cross-functional alignment and seamless campaign execution
- Supporting the Marketing Director with strategic insights while leading the hands-on delivery of initiatives for the future
- What success looks like after 3 months:
- You're leading demand generation initiatives that contribute to revenue generation, actively driving high-quality deal creation and accelerating sales opportunities
- Effective collaboration is established with Commercial functions, optimising alignment for campaign initiatives
- Clear, data-backed campaign performance insights are provided, enabling adjustments and identifying growth opportunities
Application process
- We usually respond within three days
Salary benchmarks
Our take
The legal industry is becoming increasingly dependent on technology, such as through analytical tools being used to pore through documents, and automation systems converting physical documents into digital content. Legl wants to transform the industry, bringing technology to its heart. The company's platform contains new tools for law firms to use, including improved systems for online payments, compliance, raising awareness around legal issues, and helping consumers have a better experience of the law.
Legl is not alone in this field: other SaaS companies, such as LawOn, are similarly aiming to streamline the legal process. However, legal tech is still in its infancy so there's definitely room for multiple players.
The biggest challenge facing Legl will be getting firms on side, especially the large firms that dominate most of the spend in the space. The legal industry is notoriously slow moving, so uptake might be slow initially. However, if Legl can fulfil its ambitions to help law firms grow and succeed in a digital-first world, there is no reason why it shouldn't see great success in the future.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Dec 2025
$24.6m
LATE VC
May 2022
$18m
SERIES B
Total funding: $49.6m
Company benefits
- Dynamic, remote-first culture: Legl has a dynamic, remote-first culture, with a focus on making work work for you. We give generous budgets for home set-ups, co-working space use if you need or want it and access to office spaces for collaboration in person, no matter where you live
- Share Options
- Biannual company offsites
- Wellbeing budget: A focus on wellbeing with access to support sessions with a psychotherapist and a personal wellbeing budget of £250 per year
- Learning & development budget: A learning and development budget of £1000 per year
- & More..
Company HQ
Islington, London, UK
Leadership
Julia Salasky
(CEO)Previously an Associate at Linklaters and a Lawyer at the United Nations.
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