Demand Generation Manager, Legl
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Digitalising an archaic industry - modernising law firm operations.
Be an early applicant
Digitalising an archaic industry - modernising law firm operations.
21-100 employees
Be an early applicant
+ Share options
More information about location
21-100 employees
Company mission
Legl is on a mission to help everyone access the law, by giving law firms the tools to reduce costs, generate more revenue and take on more clients; giving clients the best experience in this changing legal market.
Role
Who you are
- A track record of delivering high-impact, multi-channel campaigns within the UK SaaS market with a clear understanding as to how these impact commercial metrics
- A customer-centric thinker with a first-principles mindset, able to innovate and develop demand-gen initiatives that align with business objectives
- Expertise in orchestrating cross-functional projects, ensuring flawless execution and cohesive team alignment
- Proven capability in managing demand generation programs end-to-end, from concept through execution, that captivate and convert
- Strong relationship builder with a history of aligning closely with Commercial and Customer Success teams to fuel revenue growth
- Deep experience in managing and delivering events —leveraging webinars, industry events, and live experiences as part of an integrated demand-gen approach
- In-depth knowledge of demand generation metrics, with a knack for translating data into actionable insights and refined strategies
What the job involves
- You will own and execute our demand generation plans, responsible for attracting and converting prospects through high-impact, multi-channel, and integrated campaigns
- You’ll own the end-to-end execution of our demand generation programs, ensuring alignment with our revenue targets
- By working closely with Sales, Customer Success & Product, and the wider Marketing team, you’ll deliver campaigns that fuel our ambitious growth goals and help shape Legl's position in the market
- Generate high-quality deals with clear intent and strong ICP fit
- Optimise pipeline coverage by creating opportunities that impact revenue
- Deliver creative and scalable demand generation campaigns for continuous, measurable growth
- Running and optimising multi-channel demand generation programs, including events, webinars, email, and digital marketing
- Developing and executing plans to overachieve our revenue targets through demand-focused initiatives
- Collaborating with the Commercial team to jointly manage deal creation and ensure comprehensive pipeline coverage
- Managing stakeholder relationships with commercial and product teams to ensure cross-functional alignment and seamless campaign execution
- Supporting the Marketing Director with strategic insights while leading the hands-on delivery of initiatives for the future
- What success looks like after 3 months:
- You're leading demand generation initiatives that contribute to revenue generation, actively driving high-quality deal creation and accelerating sales opportunities
- Effective collaboration is established with Commercial functions, optimising alignment for campaign initiatives
- Clear, data-backed campaign performance insights are provided, enabling adjustments and identifying growth opportunities
Application process
- We usually respond within three days
Salary benchmarks
Our take
The legal industry is becoming increasingly dependent on technology, such as through analytical tools being used to pore through documents, and automation systems converting physical documents into digital content. Legl wants to transform the industry, bringing technology to its heart. The company's platform contains new tools for law firms to use, including improved systems for online payments, compliance, raising awareness around legal issues, and helping consumers have a better experience of the law.
Legl is not alone in this field: other SaaS companies, such as LawOn, are similarly aiming to streamline the legal process. However, legal tech is still in its infancy so there's definitely room for multiple players.
The biggest challenge facing Legl will be getting firms on side, especially the large firms that dominate most of the spend in the space. The legal industry is notoriously slow moving, so uptake might be slow initially. However, if Legl can fulfil its ambitions to help law firms grow and succeed in a digital-first world, there is no reason why it shouldn't see great success in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
43% employee growth in 12 months
Company
Funding (2 rounds)
May 2022
$18m
SERIES B
Jan 2021
$7m
SERIES A
Total funding: $25m
Company benefits
- Choice of equipment
- Season tickets or Cycle-to-Work scheme
- Regular company off-sites and social events
- 26 days holiday (excl. bank holidays)
- A dynamic, remote-first culture, where we focus on making work work for you. We give generous budgets for home set-ups, co-working space use if you need or want it, office spaces for collaboration in person
- A focus on wellbeing, with a personal wellbeing budget
- A generous learning and development budget
- Share options, so we all share in Legl’s success
- Opportunity to join a well-funded, post-Series B startup with product-market-fit to grow, expand and scale, in our mission to make legal services better for everyone
Company values
- Ambition
- Agility
- Collaboration
Company HQ
Islington, London, UK
Articles
Leadership
Julia Salasky
(CEO)Previously an associate at Linklaters and a lawyer at the United Nations.
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