Performance Marketing Manager, Robinhood
International
$136-160k
Commission-free stock trading platform
Job no longer available
Commission-free stock trading platform
1001+ employees
Job no longer available
$136-160k
1001+ employees
Company mission
To democratize finance for all.
Role
Who you are
- 4+ years of growth/performance marketing experience in consumer financial services or equivalent experience in a data-driven field
- Analytical mindset and experience setting up and running sophisticated tests including: A/B testing, match market tests, and setting up attribution systems for both online and offline channels
- Results oriented approach - with the humility, drive, and creativity to get it done
- Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
- Familiarity with SQL
What the job involves
- As the Performance Marketing Manager, International you’ll lead the way we connect with customers to drive acquisition and engagement across our products through performance marketing channels. Though the role will have a heavy emphasis on Google, you will also be responsible for paid social and programmatic channels
- You’ll work closely with teams across marketing, creative, legal and data science to build campaigns, experiments and messaging that increases users and revenue coming from our core products and services. You have a passion for applying a quantitative approach to prioritization and problem solving. You are experienced in hands-on-keyboard channel management work and also are highly analytical with deep understanding of how to drive incremental value
- At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system
- Scale our international marketing program, owning all performance strategy and channel management
- Develop measurement methodologies to enable us to understand channel-level incrementality and points of diminishing returns
- Partner with data science and external measurement vendors to run match market tests and lift studies to understand incremental CPAs and ROAS
- Partner with creative and legal teams to develop a rapid creative AB testing process to improve conversion rates
- Partner with product marketing teams to build appropriate funnels and user journeys for your channels
- Proactively and independently drive a growth agenda that uplevels the user acquisition and revenue driven from channels you own
Our take
For years, traditional brokers ruled the share trading realm, charging hefty fees that locked out everyday investors. Robinhood emerged as a disruptor, offering commission-free trading and opening the door to a new generation. Its innovative model thrives on premium features like increased buying power and extended trading hours, attracting a younger audience drawn to meme stocks like AMC and GameStop.
But Robinhood's not just about quick thrills. The company claims its mission lies in catering to "the unmet needs of the next generation," evidenced by its "Robinhood Retirement" launch, targeting gig-economy workers often excluded from financial planning. This commitment to accessibility aligns with its core values.
However, 2023 brought unexpected turbulence, as Robinhood became entangled in the FTX cryptocurrency exchange bankruptcy scandal when it emerged that the US Department of Justice seized hundreds of millions of dollars of the company's shares tied to FTX founder Bankman-Fried. Despite these challenges, Robinhood successfully bought back the missing stock, and its impact on democratizing finance remains undeniable.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 13 rounds)
Feb 2021
$2.4bn
CONVERTIBLE
Jan 2021
$1bn
LATE VC
Total funding: $5.6bn
Company benefits
- Well-being - Premium medical, dental, and vision insurance
- Family & home life - Parental leave, personal prosperity benefits
- Comfort & care - Annual lifestyle stipend
- Office life - Catered meals and fully stocked kitchen, commuter benefits
- Growth - Education and training, community events, career mentorships
Company HQ
Downtown Menlo Park, Menlo Park, CA
Leadership
Vlad Tenev
(Co-Founder)Studied Mathematics at Stanford University, where they met their fellow co-founder. Dropped out of a PhD to start Robinhood.
Baiju B.
(Co-Founder)Studied Mathematics and Physics at Stanford University, where they met their fellow co-founder.
Salary benchmarks
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