Growth Manager, Upway
DACH
+ Equity (Stock options)
Reconditioned e-bike marketplace
Job no longer available
Reconditioned e-bike marketplace
101-200 employees
Job no longer available
+ Equity (Stock options)
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- Strong academic background
- 3+ years of professional work experience in a related field such as operations, marketing analytics, consulting, banking or analytics
- Exceptional analytical skills, comfortable working with numbers and making data-driven decisions
- SQL proficiency (or ability to learn it fast as it’s part of the day to day of the role)
- Ability to thrive in a fast-paced and cross-functional environment
- Strong business judgment and critical thinking skills with the ability to use data to quickly develop strategies and make decisions
- Ability to foster a culture of bold experimentation—test, learn, and iterate rapidly
- You are a native German speaker, and good English speaker
What the job involves
- As Growth Manager at Upway, you will be a key driver in accelerating customer acquisition and fueling revenue growth
- You will leverage market insights, competitor analysis, pricing, categories, product and inventory strategies to optimize our growth trajectory, brand positioning and conversion rates
- This role is perfect for a strategic, data-driven professional who thrives in a fast-paced, entrepreneurial D2C environment
- You will have the opportunity to shape key growth strategies, collaborate with cross-functional teams, and work with talented external partners to fuel Upway’s short and long-term success
- Build and maintain detailed views and analysis on the full customer funnel, to allow for daily/weekly/monthly tracking of demand drivers and quick understanding of their trajectory
- Monitor and analyze growth metrics, translating insights into actionable strategies to exceed customer acquisition targets
- Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving growth of our user base
- Advise partner teams to unlock new business opportunities and growth across your market
- Manage a 6-digit promo budget, optimizing spend for maximum ROI
- Design and execute incentive strategies, maintaining a keen analytical approach to balance growth with profitability
- Define a promo calendar, according to the business needs and targets
- Define each campaign’s budget, structure, objectives, success criteria
- Develop in-depth analysis on efficiency and effectiveness of campaigns and extract actionable conclusions including optimisation opportunities
- Analyze customer behavior and feedback to optimize the purchasing journey and maximize conversion rates
- Drive continuous improvement of our pricing model and decision making through market, inventory and competitive analysis
- Working closely with sales, product and ops teams to enhance affordability perception
- Conduct market research to understand trends, customer needs, and competition
- Identify opportunities for category growth or improvement
- Work with content teams to create compelling product content and ensure products are effectively displayed online
- Analyze and manage category performance, including revenue, profitability, and market share
- Coordinate with the sourcing team to ensure the category has the right inventory levels to meet demand without overstocking
- Use consumer segmentation techniques and targeted offers to engage users at the right time with the right messages to boost revenue and drive demand
- Analyze customer feedback and behavior to improve loyalty and referral strategy
- Design experiments and A/B tests to refine strategies and optimize performance
- Conduct in-depth market research to identify trends, customer needs, and new opportunities to grow
- Perform competitor analysis to benchmark performance and identify areas to improve our inventory
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company HQ
Gennevilliers, France
Articles
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
Salary benchmarks
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